Wednesday, July 08, 2009

DWA Fights The Good Fight: No Anaglyph 3D For MONSTERS VS. ALIENS Discs

Jim here. FINALLY! A company has stepped up and said no to the old anaglyph 3D technology that pushes those red/blue glasses and other color combinations at you.

Dreamworks Animation has officially drawn a line in the sand and said that you won't be able to watch their 3D movies at home without having the proper set up. That set up is currently in the making with standards bodies lining up specs as you read this post.

Here is what animation chief Ann Daly (via Home Media Magazine) had to say: “The movie itself was developed with the notion of doing the RealD-Dolby experience in theaters, and those specs are not ideal for the anaglyph presentation for home viewing, which still relies on glasses with colored rather than polarized lenses. It’s a completely different process, and when we started to look at how it would look in the home, we were not satisfied. We’ve been paying a lot of attention to the development of TVs that can deliver a theater-like 3-D experience, and we think if we hold off until we actually get an in-home experience that works, it would be much better than doing it early. If we did it now it would feel gimmicky rather than good.”


Daly went further to say that once the required consumer specs for end to end 3D are in place (discs, 3DTVs, etc) then DWA will release the appropriately formatted movies.

I can't believe it took this long for someone to stand up and say enough is enough! Sure the movies presented in anaglyph 3D work somewhat, but the damage they are doing to 3D home entertainment through bad word of mouth is scandalous. Hats off to DWA for the iniative.

This move however, makes me wonder why Dreamworks Animation paid all that money for an anaglyph presentation of MvsA during the Superbowl. I guess it is never too late to take corrective measures. I hope this signals the beginning of the end for anaglyph movie viewing. Sure red and blue glasses will still have their place for certain things, but they DO NOT belong with movies. Good riddance.

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