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Wednesday, May 26, 2010

ALICE IN WONDERLAND Joining Top Movies Of All Time: Passing $1B This Week!!

ALICE IN WONDERLAND is poised to enter the realm of $1 billion blockbusters! Disney has hit the jackpot with Tim Burton's 2D to 3D conversion and will have raked in 10 figures as of this week (most likely Thursday).

As of today, AIW has gathered $332m domestically and $665m overseas to bring about a near tidy sum of $997m! Its widest release was 3739 theaters and it still remains in 411.

Only AVATAR ($2.73b), TITANIC ($1.8b), THE LORD OF THE RINGS: THE RETURN OF THE KING ($1.1b), PIRATES OF THE CARRIBEAN: DEAD MAN'S CHEST ($1.1b) and THE DARK KNIGHT ($1b) have hit the $1b plateau - so it is indeed quite a feat.

Of course, 3D played another huge role in this success story and ALICE is the second highest grossing 3D movie of all time (Fox's ICE AGE: DAWN OF THE DINOSAURS is third with $887m and Pixar's UP is in fourth with $731m).

This one tiptoed up on me! I knew it was doing very well, but what a pleasant surprise to see it top $1 billion. When 3D conversion is done right, it can be very appealing. It may be some time before we see near native 3D quality, but ALICE IN WONDERLAND was done right given today's abilities. Congratulations Disney!

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