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Monday, February 14, 2011

MasterImage 3D Reveals New Displays & Immersive 3D User Interface at Mobile World Congress

Showcases cell-matrix parallax technology on new 7" 3D display featuring an early look at an immersive 3D user interface...

Here's the official press release (emphasis is mine):

Hollywood, CA (February 14, 2011) - At the mobile industry's premiere event, MasterImage 3D, LLC is giving attendees a look at what's possible with mobile 3D today, via demonstrations of a 3D user interface and ultra-high quality 3D displays for smartphones and tablets. The company will demonstrate its new 7" 3D display and 3D user interfaces from content partner Scaleform at Mobile World Congress (MWC), February 14-17 in Barcelona.

At its exhibit stand, 2B13 in Hall 2, the company is showing its MasterImage Stereo Kit (MISK) to hardware, OS, carrier and content partners across the mobile ecosystem. The hardware/software system features an auto-stereoscopic 3D display based on MasterImage's cell-matrix parallax barrier, which delivers a wider viewing angle, brighter image and portrait/landscape modes than 3D displays that employ a 'striped' approach.

On this device MWC attendees will see a groundbreaking 3D user interface from Scaleform that shows the beginnings of the holographic mobile experience. MasterImage 3D demonstrations also feature a number of 3D movie trailers from the latest blockbuster films, 3D commercials, updated gameplay from Crytek's Crysis 2, and an assortment of AAA video game footage samples supplied by the S-3D Gaming Alliance (www.s3dga.com) and its member companies.

"These demonstrations give you a feel for where 3D is going," said Roy Taylor, GM of 3D Mobile Display at MasterImage 3D. "As 3D content starts to pop off the screen, the possibilities for gaming, mobile entertainment - even merchandising, get really exciting. 3D UIs are in their early days but stand to be highly disruptive on many fronts. The holographic chess game from "Star Wars" is truly on the horizon."

About MasterImage 3D LLC
MasterImage 3D LLC is a 3D technology company that provides pioneering solutions for theaters, mobile devices and gaming. With digital 3D cinema systems installed in 42 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world's first glasses-free 3D mobile phones and is in development for devices in 2011. Its 3D camera ASIC empowers users to create 3D content. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Tokyo, Seoul and Beijing.

Crytek and CryENGINE are registered trademarks or trademarks of Crytek GmbH in the USA, Germany and/or other countries. All Rights reserved.

Can't wait to see this portable 3D cell technology in action!!

MasterImage 3D is a sponsor of MarketSaw

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