MasterImage 3D’s Cell-Matrix Parallax Barrier Tech On Qualcomm’s Snapdragon S4 Mobile Tablet at Mobile World Congress!

Can't wait to see this new tech in action! If you haven't seen these new screens - do yourself a favor and check them out if you can...

BARCELONA, Spain – MOBILE WORLD CONGRESS – Feb. 24, 2012 - MasterImage 3D, a world leader in 3D and the pioneers behind glasses-free 3D for smartphones and tablets, today announced its 3D display technology will be showcased on the glasses-free Mobile Development Platform (MDP) tablet with a WUXGA (1920*1200) resolution display. Based on Qualcomm’s award-winning Snapdragon S4 processor, the MDP Tablet 3D Edition will debut at Mobile World Congress 2012. Available for next-generation 10.1” tablets, the technology, along with new premium 3D videos and games, will be shown at the Qualcomm booth (Hall 8, 8B30) and in the MasterImage 3D VIP hospitality suite, Hall 4.1 (4.1EHS7).

The MDP Tablet 3D Edition will feature MasterImage 3D’s Cell-Matrix Parallax Barrier technology and will run Android 4.0. The demonstration will feature Qualcomm’s 2D to 3D conversion technology, which enables real-time 2D to stereoscopic 3D conversion of videos and games. Qualcomm will be demonstrating various 3D content on the glasses-free MDP Tablet 3D Edition, including new 3D programming from 3net – the Discovery/Sony/Imax 3D joint venture and 3D animated comics.

“Hollywood, Bollywood and the film industry around the world continue to enjoy enormous success for 3D at the cinema. Dramatic growth in streaming video services like Netflix, Hulu, Vudu and the recently announced new plans from Verizon/Redbox and in Europe BskyB mean that consumers now expect personalized direct entertainment. There is an immediate need then for glasses-free 3D personal devices to meet this demand,” said Roy Taylor, GM and EVP MasterImage 3D Display “We could not be prouder to be working with Qualcomm to help bring this entertainment revolution to market.”

“We understand the demand for glasses-free 3D for the home is increasing dramatically,” said Raj Talluri, Vice President of Product Management of Qualcomm. “The advanced multimedia features of Snapdragon processors allow MasterImage 3D's technology to come to life, showing OEMs, mobile operators and the content community that viable and compelling technology is available here and now.”

“From day-one, we set out to create the most entertaining and immersive 3D content imaginable, created and shot for the medium from the ground-up,” said Tom Cosgrove, President and CEO of 3net. “With the collaborative work of Qualcomm and MasterImage 3D, we actively support a 3D ecosystem where consumers will be able to watch our programming on glasses-free mobile devices wherever they may be.”

Cell-Matrix Parallax Barrier Technology is MasterImage 3D's proprietary solution that is invented, patented and mass-produced as the leading technology in glasses-free 3D display and fast becoming the leader in 3D quality for mobile devices. The technology provides brighter images, lessened crosstalk, reduced moiré effects (or rippled appearance) and the widest possible viewing angle.

Learn more about MasterImage 3D and partnerships at www.absolutely3d.com.

About MasterImage 3D, Inc.
MasterImage 3D, Inc. provides pioneering 3D solutions for theaters and mobile devices. With digital 3D cinema systems installed in over 70 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world’s first glasses-free 3D phones and is in development for devices in 2012. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Japan, Korea and Taiwan. (http://masterimage3d.com)

MasterImage3D is a sponsor of MarketSaw

MasterImage 3D Reveals New Displays & Immersive 3D User Interface at Mobile World Congress

Showcases cell-matrix parallax technology on new 7" 3D display featuring an early look at an immersive 3D user interface...

Here's the official press release (emphasis is mine):

Hollywood, CA (February 14, 2011) - At the mobile industry's premiere event, MasterImage 3D, LLC is giving attendees a look at what's possible with mobile 3D today, via demonstrations of a 3D user interface and ultra-high quality 3D displays for smartphones and tablets. The company will demonstrate its new 7" 3D display and 3D user interfaces from content partner Scaleform at Mobile World Congress (MWC), February 14-17 in Barcelona.

At its exhibit stand, 2B13 in Hall 2, the company is showing its MasterImage Stereo Kit (MISK) to hardware, OS, carrier and content partners across the mobile ecosystem. The hardware/software system features an auto-stereoscopic 3D display based on MasterImage's cell-matrix parallax barrier, which delivers a wider viewing angle, brighter image and portrait/landscape modes than 3D displays that employ a 'striped' approach.

On this device MWC attendees will see a groundbreaking 3D user interface from Scaleform that shows the beginnings of the holographic mobile experience. MasterImage 3D demonstrations also feature a number of 3D movie trailers from the latest blockbuster films, 3D commercials, updated gameplay from Crytek's Crysis 2, and an assortment of AAA video game footage samples supplied by the S-3D Gaming Alliance (www.s3dga.com) and its member companies.

"These demonstrations give you a feel for where 3D is going," said Roy Taylor, GM of 3D Mobile Display at MasterImage 3D. "As 3D content starts to pop off the screen, the possibilities for gaming, mobile entertainment - even merchandising, get really exciting. 3D UIs are in their early days but stand to be highly disruptive on many fronts. The holographic chess game from "Star Wars" is truly on the horizon."

About MasterImage 3D LLC
MasterImage 3D LLC is a 3D technology company that provides pioneering solutions for theaters, mobile devices and gaming. With digital 3D cinema systems installed in 42 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world's first glasses-free 3D mobile phones and is in development for devices in 2011. Its 3D camera ASIC empowers users to create 3D content. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Tokyo, Seoul and Beijing.

Crytek and CryENGINE are registered trademarks or trademarks of Crytek GmbH in the USA, Germany and/or other countries. All Rights reserved.

Can't wait to see this portable 3D cell technology in action!!

MasterImage 3D is a sponsor of MarketSaw