Saturday, July 27, 2013

WOLVERINE Claws Back $21 Million Friday - Looking At $50M Plus For Weekend

THE WOLVERINE hit $21 million on Friday's day of business and that extrapolates to an approximate weekend frame north of $50m.

It's not the opening that everyone was hoping for as X-MEN ORIGINS: WOLVERINE managed to get $34.4m on its opening Friday. However, it is possible that the leaking of the 2009 origins movie a month early had something to do with the increased awareness. Some would say that it would have an opposite effect, but the fact remains that it's hard to compare the two because of that event alone.

The marketing has been stellar for THE WOLVERINE though and Fox should take a bow for that. Those white background, seemingly hand inked posters alone are like pieces of art.

I'll be checking it out Monday - at least that's the plan!

THE WOLVERINE is now playing.

Stats courtesy of Box Office Mojo

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Jim Dorey
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