Movie Review: IRON MAN 3 - 7.7 Stars, Spoiler Alert!!

I've started using a single decimal point in my movie ratings because, and I must emphasize this, IRON MAN 3 is not an 8 star movie. Will you go and have a fun time? Yes. Is IRON MAN finally in 3D? Yes. Should Marvel be proud of this effort? Not really, in my opinion.

WARNING: THERE ARE SPOILERS IN THIS REVIEW. Couldn't help it.

The worldwide success that IRON MAN 3 is enjoying is predominantly from the goodwill from THE AVENGERS, the 3D surcharge and the remarkable marketing jobs that Disney can pull off. To date, IM3 has raked in $700M - a stunning figure in that it was just released in North America this weekend. But in the end, IM3 will lower expectations from Marvel Studios and hurt future box office returns, including that of THE AVENGERS 2. What I am NOT saying here is that THE AVENGERS 2 will bomb - far from it; but I am saying that it will be hurt in some degree by this let down.

So why am I disheartened by the movie? Multiple reasons. Some of them I am quite passionate about - others more of feeling than anything else. Keep in mind that 7.7 stars is far from panning a movie - it's just that Marvel is capable of so much more.

Here's the storyline for the movie:
Marvel's "Iron Man 3" pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Let's go over the categories one at a time and break this thing down into chew-able pieces:

ONCE AGAIN - SPOILERS FOLLOW!!!

Story - 68%. Not a great story. In fact IRON MAN 2 and 3 are fairly close in my mind. The original IRON MAN was an amazing movie. Look, I'm going to have to give some spoilers here to justify my comments and so, the problem is this: Marvel promised something and didn't deliver. In many ways. There's a fine line between expectations and surprises and this movie failed to manage both. I love the angle of Tony being anxiety ridden and the strange symptoms that can bring (who wouldn't after New York?), but the delivery of it was horrible. J.A.R.V.I.S. diagnosing anxiety within seconds of reviewing basic bodily function stats? A kid making a psych evaluation and solving his problem? Why in Asgard is Stark seeking treatment for anxiety from Bruce Banner? I can think of better Avengers tie-ins than that!

But I digress (it's easy to when you love a character like Stark). Broken promises. The Mandarin. Where do I even begin? My expectations were toasted up, buttered and slapped with saliva inducing marketing marmalade for months upon months. Finally a deep, psychological nemesis for Stark to deal with - intellectual parity battling for supremacy. Nope. A been there, done that character device - he's just an actor. You know, the ol' Star Trek TOS device in "The Corbomite Maneuver" where the evil villain is really just a front for a child-like man. I felt the same let down in THE DARK KNIGHT RISES and the metaphorical castration of Bane. Dang it, I just want original material! Marvel has an amazing menagerie of villains - why on earth would you intentionally lobotomize him? His rings alone would warrant a movie.

Broken promises. Tony goes back to the cave (paraphrasing). What cave exactly? A suburban garage with a young kid in it? No, no, no, no, NO. I wanted solitude. A fortress of solitude if you will. But a place where Stark could be his creative self. Seriously - what did you think he could build there? He built exactly what he could in such a place - a pop tart heating oven mitt. What was that?? That's a fair cry from building a miniature arc reactor in a middle eastern cave. I wanted him to TOP THAT. I wanted him to walk into this amazingly secret location he had built with every conceivable toy he could dream of using to build something worthy of the Stark name. And that kid! Great for some comedic relief, but come on - not in the fortress of solitude. Let me write the script here: Have him battle his anxiety on his own, while trying to build something useful to battle the real Mandarin and throw in either his growing dependency on alcohol (due to New York and character flaw) or some other drug for anxiety to complicate things. I'm going to stop here - but I could go on and on and on about this topic, believe me.

Heck, seeing that Hulkbuster looking armor barreling through walls had me sit forward in my seat - what's going to happen? Is Stark going to use that armor personally to win the battle? Ah no. It was used as a throwaway. Inanimate. A waste of my attention and not required in the movie's story AT ALL. *Sigh*.

Acting - 85%. Obviously strong with this cast in place. No real weak link. Robert Downey Jr. did the best with what he had I felt, but it could have been so much more. The real waste was of course Ben Kingsley - his awesome performance as a villain was cut very short.

Character Development - 77%. An attempt was made to finally show some weakness in the ego armor of Stark. But in the end, I had a bad taste in my mouth from the way he treated the child (it's not his child and even if it was, does he want to repeat what his father did to him?), his almost laughable creations in the boy's garage and ultimately his full surrender to 'serenity now'. It all doesn't sit right with me.

Now Pepper Potts on the other hand was brilliantly wrought. Finally she is a formidable adversary both physically and mentally. Her quick and decidedly very aggressive actions have her and Stark meeting themselves going in different directions: Potts becoming more warlike and Stark un-arming himself. I applaud whats happened to her in IM3 and as a device, I like having the two characters slowing migrating to polar opposites once again.

The Mandarin was a sham. Completely put off by the premise as a slap in the face of everything I thought Marvel stood for. Marvel has to work so hard at suspension of disbelief with superhero movies, to just up and rip this one to shreds points to too much ego in the ranks. Someone is getting too big for their britches. It stinks. Yeah, I'm upset.

Suspension of disbelief - 75%. I'm going to touch on this later in the effects review, but for now suffice to say that there were many times I was thinking about the effects and not what was going on in the scenes. That's bad. The acting held together, the effects suffered. When my expectation of the Mandarin was shattered, so was my disbelief. Marvel invited me to believe the character and like a lemming I did, only to be slapped with their notion of a plot twist later. Thanks. At least the camera work and score held things together outside of that.

Directing - 71%. I never thought I'd say this, but I want Favreau back. He was a student of the character and I believe he's the only one I can think of right now that can bring more life back into the character. Favreau's biggest drawback to me is his lack of 3D experience. Shane Black's IRON MAN 3 is disjointed. Several times he lost me. Maybe I should have picked something up earlier, I don't know but there were a few scene shifts that completely lost me. Understand that I am a hard person to lose in a movie too. Sure I liked the nods to the original IRON MAN like the inclusion of Stark's assistant from the Middle Eastern cave. His comedic touches were somewhat nice too. Loved Stark's "Westworld" comment for example.

Sound / Score - 88%. Nicely done. Especially the folly and sound effects. The Iron Man franchise has always been strong in that department. Hat's off.

Cinematography - 87%. The other reason to see this movie. It's a spectacle. Awesome camera angles and motion! Inventive scenes and a very nicely lit and shot movie. Between this, the sound and the acting - these are the reasons to see IM3.

John Toll (BRAVEHEART, CLOUD ATLAS) was the Director of Photography.

Visual Effects - 81%. Nope. Not as good as ILM and it will be sometime before anyone can catch (if ever) ILM in what I call "hard line engineering". ILM did the first two IRON MAN movies and boy can you tell the difference. At least I can. And it was DISTRACTING. Look, I am a HUGE Weta Digital fan. And Digital Domain fan too. But Weta is a much more of an organic, photo realistic shop for tight closeups of creatures and humans that want to cross the uncanny valley. In other words, they have their place right now and that is working their magic in Middle-earth and on Pandora, rather than the armor of Tony Stark. ILM owns this space. Nobody is better than they are with robots (TRANSFORMERS - which was converted mostly by Legend 3D), building destruction, ships, cars, etc. It's just their heritage. They've built their engines from a pedigree influenced by their previous works. Same goes for Weta. It's no disrespect here. ILM is better with hard lines and Weta is better with soft line engineering (organic). The best result if both types of effects are needed are for these tow companies to work together. Producer Kevin Feige actually compared the final battle scene in IM3 to THE AVENGERS final battle scenes and said IM3 was better (paraphrasing)! No, it's not. Far from not better. One scene with Stark walking down stairs in his armor had me shaking my head. It was so easy to tell it was effects, and kinda shoddy at that! I want to be guessing if this was someone really in a suit walking or effects. There was an overall softness to the effects and I wanted nice hard lines. In other words, Disney - spend the money to get ILM. Don't contract this stuff out to the lowest bidder if that's what happened. And to be clear, I'm sure Weta did the best job they could with what they have.

Stereoscopic 3D - 76%. Oh man does Marvel need to embrace native 3D if they are going to continue down the path of IRON MAN 3. The 3D in IRON MAN 3 was passable and good in most scenes, but in other cases was bad. Stereo D did the conversion and while they are Marvel's go-to conversion shop, this effort is merely ok. Compared to THE AVENGERS, the 3D in IM3 pales. One scene had a lazily converted backdrop that had me shuddering.

I was able to tour Stereo D's facilities while I was in LA in February and they were working on IM3 when we were walking through. They're good people there. I just think Marvel had better shape up in the effects and 3D department - spend the money where you need to. Go native 3D if you can't get the conversions you want. And go back to ILM for hard lines! The digital renderings in 3D seemed much better in THE AVENGERS than in IM3 and my guess is because they had both ILM and Weta involved. Assuming ILM did the building devastation and Iron Man suits, while Weta did the Hulk and alien invasion forces. It's perfectly logical to assume that better 3D will arrive from these shops when they are working within their own specialties.

CONCLUSION: Marvel needs to learn from this movie and unfortunately they are going to be happy with the monetary gain this thing is going to enjoy. Will they actually take the time to learn, or just continue on? Heck J.A.R.V.I.S. was practically omnipotent! How in the world is J.A.R.V.I.S. not sentient yet? For me IRON MAN 3 was a step backward for Marvel and for stereoscopic 3D conversions. Weta did the best it could with the customized engines they have. I don't blame them AT ALL. I don't want to see Shane Black back in the Marvel fold - I think the writing was a mess too (Shane Black and Drew Pearce) as I've already said with the story. I want to have Favreau back. In native 3D. All in baby. Iron Man deserves it.

Thank you to Empire Theaters for the screening! The IMAX presentation was well lit and sounded remarkable!!

Exclusive: DIGITAL DOMAIN Update: Bankruptcy. The Investigation Has Begun And A Potential Suitor Is Circling

A few quick updates on Digital Domain today. First of all, Digital Domain Media Group (DDMG) declared Chapter 11 today:
"Digital Domain Media Group, Inc. (NYSE: DDMG) today announced that as part of its previously announced strategic realignment, and to ensure the long-term future of its core business and facilitate a sale of assets, it has filed voluntary petitions for relief under Chapter 11 of the Bankruptcy Code in the United States Bankruptcy Court."

Further, I have received two emails and I'd like to share them both with you:

- The first one is from an employee (and more then likely a now previous employee now unfortunately) of Digital Domain in Florida:

"Rick Scott's office has in fact begun an investigation and unfortunately the word word is some sort of fraud. It appears that things are going to get worse around here, before they get better. John Textor and Kevin Ambler's seem to be on the tip of everyone's tongue." 

Rick Scott is the Governor of Florida. John Textor was the just departed CEO of DDMG and Kevin Ambler is the state Rep. in Tampa. Ambler lost his re-election bid in 2010 but was brought on the DDMG board by Textor.

- The second one is from Stephen Castor of Rocket Science 3D (a 3D conversion company) who writes:
"I wanted to let you know, Rocket Science is in the midst of opening dialogue with DDMG for the purchase of the company." 

So DDMG is in play - not entirely unexpected with the weight that Digital Domain has in the marketplace and in history. Where will DDMG wind up in a year or two? I can't tell you, but it will be interesting to follow along.

Again, godspeed to the unemployed from DDMG. There is demand though - perhaps it IS an opportunity.

Sources: MarketSaw Exclusive | fxguide | Variety

Possible Bankruptcy Looming For Digital Domain - What Will It Mean To All Of Their Operations? Potential Silver Lining? And A Michael Bay Statement...

Click to enlarge

With a recent filing with the SEC, Digital Domain Media Group states that they are defaulting on a $35 million loan now, bringing their now owing number to $51 million plus another $16 million in interest and penalties. But further than that, it also told the SEC: "An inability to quickly access additional sources of liquidity to fund the company’s current operating cash needs would materially adversely affect its financial condition and would require it to seek relief or protection from its creditors."

The local Florida newspapers are tearing up not only the leadership of Digital Domain, but also of their political leaders who bought into the glitz of having a big piece of Hollywood in their backyard. DDMG had received promises of $135 million in cash, financing, land and tax credits from Florida and the cities of Port St. Lucie and West Palm Beach. Apparently DDMG only had $6.6 million in cash back on June 30.

It seems that Digital Domain's film school built in cooperation with Florida State University will be able to continue operation. Says FSU's Andrew Syder (Director of Digital Media Programs): "We’re in bed with Digital Domain. But if Digital Domain went belly-up tomorrow, we’ve designed our curriculum so we can still serve our students. Our students wouldn’t be left high and dry."

The film school is unique in that it allows the $28,000 / year program students to work for Digital Domain while learning. That option may now not exist if a bankruptcy ensues. Hopefully that's not the case.


Many well known celebrities have been associated with Digital Domain over the years. The company's website still lists James Cameron and Stan Winston almost as if they are still involved as founders (remember this t-shirt from 1996 when they were working on AVATAR) - clearly that's not true with Cameron busy with Lightstorm Entertainment, his world breaking dives and other projects, and the sad passing of Winston in 2008. Dan Marino was also a very visible investor in the company.

Here's a statement from Michael Bay on Digital Domain:
"For those people and press asking: I stopped being an officer or director of the company over three years ago, and have not owned stock in the company for some time. I have remained a loyal client and supporter of the company however. It has amazing people and talent, and it still can be a great company! During this difficult time, my thoughts are with the great people I've had the pleasure to work with at DD."

I have also received word from someone who works for Digital Domain and it's not looking like there is much silver lining to any of this:
"Things are up-side-down here. It looks as though the In-Three Re-Vamping-Expansion is going to be a bust. Cuts are coming across the board."

In-Three was a top tier 3D conversion specialist that Digital Domain bought out in 2010.

SAME DAY UPDATE: I just received a great email from Barry Sandrew of Legend3D. In it, he passes on his comments about the state of the industry and DD itself:

"At issue: Here is a company, DD laying people off while another, Legend3D is hiring like crazy. The question is… which is indicative of the current state of the industry? My message is that the industry is alive and well. Florida was a very unfortunate anomaly that is not representative of the Industry. Lots of talented people, many that had jobs and some that were promised jobs, are unemployed today because of DD closing down their Florida operation. I know of at least one family that sold everything and was driving out to Florida for what turned out to be a non-existant job. But fortunately, these people do not have to be unemployed. Legend3D is hiring to meet an increasing demand for both our expanding 3D conversion business as well as our StereoWorks service that offers both 2D and 3D post production and VFX.

It's important that people understand… DD has historically been and continues to be an exceptional, if not iconic VFX studio. Indeed, the industry would be negatively affected if DD were not here. Legend3D has worked closely with DD on several projects, the most memorable of which was Transformers: Dark of the Moon. The cooperation and professionalism from their very talented artists and management was instrumental in making that project a success. I believe it's positive that they are currently in reorg mode. The downsizing will be very difficult for many people but it will likely mean the long term survival and a healthy turn around for DD."

I'm uncertain as to where this leaves Prime Focus and their licensing of Digital Domain's (In-Three) 3D conversion technology. I've reached out to someone I know at Prime Focus and we'll see if everything's good on their end. Hopefully it's full steam ahead for them and that this potential bankruptcy doesn't affect other companies and individuals.

**UPDATE, Sep 12: I've heard from my friend Bobby Jaffe, CSO and Vice Chairman of Prime Focus and here's his comment on the situation: "Our agreement with DD is a perpetual agreement and forever unaffected by any changes to the management or financial situation at DD."

A silver lining? Potentially. Those unemployed artists can perhaps take solace in the fact that there are other companies hiring - and hiring many. Legend3D for example is currently on the hunt for 150 compositing and depth conversion artists, rendering technicians, software programmers and data managers for upcoming projects that they have secured from three major studios. Their timeline for hiring? The next 3 months. Perhaps this is the opportunity that many have been looking for and perhaps some good can come out of this bad situation.

I want to firmly state my opinion on this matter: DDMG's demise has nothing to do with 3D or conversion. 3D Conversion is very much alive and thriving. DDMG's condition is due to over zealous leadership and decisions that were made by many (including politicians that should have known better) that has caused these events to take place. Best of luck to everyone involved - I hope that you will land with your feet on the ground in a timely fashion!

Sources: DigitalDomain | ShootForTheEdit | South Florida Business Journal | Palm Beach Post | TCPalm

3D Conversion Tech Legal Disputes: Digital Domain And Prime Focus Settle; Thomas Randolph Sues StereoD Including Giovanni Ribisi

There have been some interesting legal developments in the 3D conversion space this week, one disagreement being settled amicably and the other just starting to develop.

First off we have a software producer, Thomas Randolph who has made a claim against 3D conversion specialist StereoD for failure to pay him a 5% cut of the company.

Here's a portion of the story taken from Courthouse News Service:
Randolph and his company Interactive Artists LLC sued William Sherak (son of nonparty Tom Sherak, president of the Academy of Motion Pictures Arts and Sciences and a former partner of Revolution Studios); movie producer Christopher Mallick; actor Giovanni Ribisi; Kuniaki Izumi, the owner and developer of VDX software; and Hollywood agent David Phillips, who along with Sherak allegedly introduced Randolph to Mallick.

Mallick formed MRSR LLC fka StereoD LLC in 2009 to market and sell Izumi's VDX technology, according to the complaint. Randolph claims that he created the business plan for the 3D conversion company and introduced Mallick to Izumi's software, which converts 2D movies into 3D.

Randolph says he met with Mallick in late 2008, while he was a principal of Kerner Technologies, when the filmmaker expressed an interest in converting 2D movies into 3D.

Randolph says he told Mallick about the VDX technology, and persuaded Izumi to combine VDX technologies with Kerner's CPX technologies and with Kerner's consent entered into a venture with Mallick.

Under the terms of deal, Randolph would be the venture's Chief Technical Officer, own a 5-10 percent stake and license FrameFree and CPF technologies from Kerner, according to the lawsuit.

Randolph is seeking damages for breach of contract, intentional interference with prospective economic advantage, intentional interference with contractual relations, fraud and negligent misrepresentation. His representation is Alexander Volchegursky, with Lvovich, Volchegursky & Szucsko, in San Francisco.

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Secondly we have a settlement between Digital Domain (who recently bought the top tier conversion house In-Three) and Prime Focus. The two companies will be actually working together in the future so it is my understanding that this is an amicable arrangement.

Here's the press release for the settlement:

Digital Domain Media Group and Prime Focus World Settle DDMG Patent Infringement Claim on 3D Technology Through Licensing

Companies Will Collaborate on Visual Effects and 3D Conversion for Feature Films

Port St. Lucie, Fla. And Los Angeles, CA — July 18, 2012 — Digital Domain Media Group (NYSE: DDMG) and Prime Focus World NV have signed an agreement whereby Digital Domain Media Group (DDMG) will license its 3D conversion technology to Prime Focus World. The agreement settles and terminates the patent infringement litigation action filed by DDMG against Prime Focus World in 2011. Under the agreement DDMG and Prime Focus World will collaborate on visual effects and 2D-to-3D conversion services work for feature films.

“Ultimately this was a lawsuit between two companies that enjoy working together, so we’re happy to put it behind us and resume our prior relationship with Prime Focus one of performing high-quality VFX work collaboratively,” said John Textor, CEO and Chairman of DDMG. “We understand that Prime Focus has its own significant 3D technology and we are pleased to report, as this license suggests, that they respect ours as we respect theirs.”

“Prime Focus is dedicated to delivering the highest level of conversion to its clients. The technology that we’ve licensed from Digital Domain Media Group enhances our own robust proprietary processes and increases our efficiency for our customers. We look forward to continuing our work with DDMG on their most important VFX projects,” said Namit Malhotra, CEO and Chairman of Prime Focus World.”

Through the Digital Domain Stereo Group, DDMG owns the six U.S. patents that represent the original commercially feasible computerized process for converting 2-dimensional filmed imagery into 3-dimensional stereoscopic imagery. The DDSG patents provide fundamental coverage of any modern conversion process that involves rotoscoping (i.e., computerized, semi-automatic and semi-automatic conversion with roto), and relate to any conversion process that includes horizontal image displacement / transform. In 2011, DDMG made its patent portfolio available to select companies in the broader industry through a studio-friendly licensing program. Prime Focus joins Samsung Electronics Co., Ltd., which licensed DDMG’s technology in 2011 for use in its consumer electronics, components, services and software businesses.

About Digital Domain Media Group
Digital Domain Media Group (DDMG: NYSE) leverages its expertise in digital visual effects (VFX) and computer-generated (CG) animation across a group of interrelated businesses. At its foundation is Digital Domain Productions (DDPI), an award-winning digital production company founded in 1993. This leading provider of visuals has contributed to more than 90 major motion pictures, including Titanic, the Transformers series, Pirates of the Caribbean: At World’s End and TRON: Legacy, hundreds of commercials, and recently created the virtual likeness of rapper Tupac Shakur for Dr. Dre’s show at the Coachella Valley Music Festival. Mothership, a DDPI subsidiary, focuses on creating advertising, entertainment and branded content from concept to completion, across multiple media platforms. DDMG, its work and its employees have been recognized with numerous awards, including seven from the Academy of Motion Picture Arts and Sciences. The company is building on its success in VFX to participate as a co-producer in major productions and is currently co-producing the upcoming live-action sci-fi feature film Ender’s Game, as well as virtual likenesses for Elvis Presley that will be jointly owned by CORE Media Group and DDMG. DDMG also converts two-dimensional (2D) imagery to three-dimensional (3D) imagery and holds key patents in this area. The company is also applying its CG expertise to produce original, family-friendly animated feature films at its subsidiary Tradition Studios. The first movie, The Legend of Tembo, is in pre-production and two more features are in development. The company’s education subsidiary, the Digital Domain Institute, sets a new standard in digital media education through a pioneering public-private partnership with The Florida State University College of Motion Picture Arts. DDMG is expanding its worldwide footprint of the highest quality visual effects and animation at the lowest possible cost through global partnerships in India and China. The company has studios in Los Angeles, San Francisco, Florida, Vancouver, Mumbai and London, and is currently establishing studios in Beijing and Abu Dhabi. http://www.ddmg.co

ABOUT PRIME FOCUS WORLD
Prime Focus World is a leading global technology services company providing comprehensive creative and technical services to the film, broadcast and advertising industries. Providing 2D to 3D conversion, visual effects and animation services for major media and entertainment companies, the Company has brought its expertise to many wide release Hollywood films, including Men in Black 3, Star Wars: Episode One – The Phantom Menace, Harry Potter and the Deathly Hallows: Part 2, Narnia: The Voyage of the Dawn Treader, Green Lantern, Immortals, Transformers: Dark of the Moon and Avatar. Prime Focus World has global operations with a presence in key centers of creative content production – Los Angeles, New York, London, Vancouver and Mumbai.

This post makes no interpretation of who is right and wrong in these legal matters that are in the hands of the courts.

Update On What James Cameron Has Been Up To Lately...

**Edited conversion company details on TITANIC (August 14)...

We all know James Cameron is a very busy man with AVATAR 2 and 3 looming on the horizon but he does have other things on his plate believe it or not! Let's have a quick update:

1. TITANIC 3D - This morning Fox showed the audience at London's BIG SCREEN (sort of UK Comic-Con) 10 minutes of the new 3D conversion TITANIC! Wish I was a fly on the wall.

Here's what a viewer had to say about what he saw:
Opening on the crowd scene in the docks as the ship is boarding, the most noticeable thing about the footage is how much detail there is. When a film is converted to 3D, objects are rotoscoped and separated out onto layers. Ordinarily there are only a few layers in a shot, but with Titanic ...every single object (was put) onto a separate plane**. The effect is astonishing – and completely justifies a 3D version of the film.

Several of the other scenes shown also looked stunning – the sumptuously decorated rooms and the chaotic engine room in particular. That said, the fact that stereography wasn’t a consideration when the film was shot did cause a few issues in some of the scenes we were shown. In the sequence where Rose attends the raucous dance below decks, the frame is often filled with very close up shots of people as the camera tracks past. Every time this happens it seems to interrupt the effect of the 3D for the few moments afterwards.

The other major issue is the contrast between the rich, multi-planed scenes, and those in much less sumptuous locations. The sequences that took place inside the cabins look almost Spartan, and certainly much more flat, simply by virtue of there being fewer points of reference for us. Similarly, the Rose and Jack on the bow of the ship sequence seems to have received little to no conversion at all, again because of the lack of points of reference.

Sounds as though the conversion was done magnificently. This is a must see in my mind for all you 3D aficionados out there! Cameron won't sign off on anything that isn't up to his standards so rest assured that the conversion will be done right!

2. Meeting With Justin Lin And Arnold Schwarzenegger About Terminator 5 - Cameron apparently met with Justin Lin (FAST FIVE) to help him out with another potential installment in the TERMINATOR franchise for Universal. Schwarzenegger was also present.

Lin says: "Just even this week, I had a great meeting with Arnold and James Cameron, just sitting down unofficially. And James is so gracious because he’s not part of the project, he’s not going to be producing, but it was great of him just as a filmmaker to take time out to just talk."

"I don’t know where it’s going to lead, but I never thought at this level I’m going to be able to meet filmmakers and be in situations where they’re that gracious and insightful and so inclusive. And that’s a franchise that I’m working on right now, but again, if I’m going to be kind of the gatekeeper to it, I want to make sure that I can hopefully build it up the right way – and so far that’s been the most fun. Just to be able to take James Cameron’s brain and for him to be so open even though he has no stakes in it, just as a human being, that’s something that I will always remember as a part of my journey as a filmmaker."

Justin Lin is on the fast track with FAST FIVE pulling in a cool $600m. Could he resuscitate the TERMINATOR franchise? Man I hope so. There is plenty more to do in that realm if you ask me.

Isn't that vintage Cameron to be so inclusive to filmmakers seeking his council? I'm sure that Hollywood is very appreciative of that. He's influenced newer directors as well as the top echelon with his creative ideas and technology. Tip of the hat to Mr. Cameron!

3. Lightstorm Entertainment Hires Kathy Franklin (formerly of Disney) To Be The Keymaster To The AVATAR Universe: Cameron has hired on Franklin to head up all their franchises in development and right now AVATAR is at the top of their list. Obviously there is more to running a franchise than producing movies! Much more and on multiple platforms...

Here's the official release:
LOS ANGELES (August 9, 2011) Kathy Franklin has been named President of Franchise Development at Lightstorm Entertainment. Announced by James Cameron and Jon Landau, the hire signifies Lightstorm's commitment, in collaboration with Twentieth Century Fox, to building the franchise and brand of AVATAR beyond the traditional licensing and merchandising avenues.

Cameron commented, "Anticipating the exponential growth of the Avatar universe, we looked for someone who could lead a team that will cement Avatar as a world class brand across all platforms and markets. Kathy’s experience, coupled with her drive and vision for what Avatar can be, made her the right choice."

Franklin is a seasoned leader with a proven record of designing and implementing industry-leading branding, growth and communications strategies. As Vice President of Global Studio Franchise Development for Disney Consumer Products, she led the strategies that drove the Disney Princess, Disney Fairies, Cars and Toy Story franchises while building integrated partnerships with film, television, and online divisions of The Walt Disney Company. Before that, Franklin was Vice President of Disney Worldwide Outreach, during which she ran marketing and communications for all corporate philanthropic outreach and charitable giving. Franklin's first position at Disney was Director of Disney Learning Partnership, a philanthropy focused on supporting creative approaches to teaching and learning, which she helped launch and for which Franklin created DisneyLearning.org and executive produced "The Creative Classroom Series," an award-winning set of videos and educator guides.

"Bringing Kathy onboard at Lightstorm further reflects the unique creative and business relationship shared by Fox and Lightstorm on the Avatar franchise," said Oren Aviv, Twentieth Century Fox's Chief Marketing Officer, and Tony Sella, Fox's Chief Creative Officer. "Jim Cameron created an amazing universe of mass appeal and we're confident that with Kathy in place, this partnership will further capitalize on the tremendous opportunities inherent in this awesome property."

"Kathy has proven herself to be a forward thinker who possesses the ability to bring new ideas to life," said Landau. "With Kathy's leadership, in collaboration with the team and infrastructure at Fox, I'm confident our franchises will grow in innovative ways that remain consistent with the quality and themes of our films."

"From the beginning, Jim and Jon have viewed AVATAR as a franchise whose storytelling has global reach and impact across multiple platforms. I look forward to leading this exciting new phase in the evolution of the franchise and to working with the team at Twentieth Century Fox to drive AVATAR's continued growth," said Franklin.

Franklin will be based at Lightstorm's Santa Monica headquarters.

So glad to hear that Franklin will be helping out the Lightstorm team because quality control is going to be a major issue if they are going to open up the universe to third parties for development. Good luck Kathy!

More when I get it!

Sources: ComingSoon | The PlayList | THR

Top Tier 3D Conversion Company IN-THREE Bought By DIGITAL DOMAIN

Digital Domain Holdings which owns the FX company Digital Domain has just bought the 2D to 3D conversion company In-Three. In-Three is clearly a top tier 'dimensionalization' company and the move makes sense on many levels.

My good friend Neil Feldman, CEO of In-Three told David Cohen of Variety: "It's a no-brainer to us to want to be affiliated with a high-end vfx expert company so we can pool our resources and do something beyond what's been done before. We've seen low-end conversions, and that's not what we want to do. We're trying to maintain the highest quality."

Cliff Plumer, CEO of Digital Domain continues: "Pretty much all the movies we're working on have a stereo aspect. Our preference still is shooting in stereo, if you can. But a lot of films are still shot flat and the post schedules are getting much tighter, which forces visual effects companies and stereo companies to work together."

Shortly In-Three will begin to move its production facilities from California to Florida to be in close proximity to Digital Domain's headquarters. Sales efforts will largely remain in California which again makes perfect sense.

Apparently the acquisition will not affect In-Three's day to day operations when it comes to the conversion of third party titles which is great to hear. Top tier conversion companies are like gold in today's massive 3D conversion market.

Congratulations to all involved! Looks like a solid move.

Confirmation: "Transformers 2" Will NOT Be In 3D

Hi all - Jim here. I have some bad news for stereoscopic 3D fans who were looking forward to seeing TRANSFORMERS 2 in 3D: It's not going to happen.

If you will remember back in May we discovered that TRANSFORMERS 2 is heavily rumored to be shot in 3D as Dolby listed the movie in their ShoWest 2008 newsletter (originally found here) along side these other previously confirmed 3D flicks in their project hopper:

2008
Bolt
The Dark Country
Horrorween
Igor
Journey to the Center of the Earth 3D
The Smurfs

2009
Avatar
A Christmas Carol
Coraline
Frankenweenie
Ice Age 3
Monsters vs. Aliens
Tintin
Transformers 2

(To my knowledge, IGOR and THE SMURFS are NOT in stereoscopic 3D. If anyone has evidence to the contrary - please contact me).

Turns out that this in-the-know source (Dolby) may have been accurate back then, but since then Michael Bay has decided not to pursue it for the second iteration.

I have an inside source that contacted me and relayed that TRANSFORMERS 2 will definitely not be available in stereoscopic 3D and that this information was provided by both Digital Domain (effects company that Bay partly owns) and Michael Bay himself. This person is in a position to know this information first hand. It is accurate.

MarketSaw's list of upcoming 3D movies - rumored, planned, in production and in theaters - has been updated.

*Sigh* Next time I hope! We were conjecturing in various post comments that someone would have noticed the distinctly different camera set up that 3D demands over a normal configuration - that definitely would have leaked out given the lacklustre security around Trans2. Transformers 3D - kinda flows off the tongue don't you think?

Old James Cameron "Avatar" T-Shirts Surface: Circa 1996 !

Wow - "Avatar" has been in development for a looooong time! This t-shirt was made back in 1996 when Digital Domain was working on preliminary concepts - and the guy who obtained this shirt says he has no idea what "The Ultimate..." means. Hmmm. Well it sure sounds as though the confidence level for this movie has been high for a long time too.

That "longevity of conception" as my t-shirt owner friend says, gives us hope that this movie will not turn out to be a dud like other super hyped sci-fi films (Matrix sequels, etc). That and the fact that James Cameron is helming it! The idea for "Avatar" has been around for so long that it really has grown into its own. Man, JC must be so passionate about this film - like a parent would be for a child really.

We are still working on obtaining some of those Avatar T-Shirts that someone saw being worn on the Star Trek set last year. I can't wait to see those - those creatures sound so hostile don't they?