Monday, March 31, 2008

Anything 3D Related Going On At NAB 2008? You Bet!

**SAME DAY UPDATE - There are also some pretty nifty 3D sessions before the conference starts up by way of the Digital Cinema Summit. Check out the battle royal between competing 3D projection companies! Interesting IMAX 3D is not there...

New Dimensions - New Challenges: Real World Experience with 3D
April 12 • 4:30 p.m. - 5:30 p.m.
Las Vegas Convention Center S222

Just when you thought you mastered the art of digital video production, along comes stereoscopic production to make your life even more interesting. This session will address some of the interesting challenges and creative solutions that have recently emerged in release of 3D films.

- Howard H. Lukk, VP, Production Technology, Walt Disney Studios
- Wendy Aylsworth, Sr. Vice President, Technology, Warner Bros.
- John Nicolard, Head of Digital Production, FotoKem Digital Film Services

Stereoscopic Projection Systems
April 13 • 4:00 p.m. - 5:00 p.m.
Las Vegas Convention Center S222

The exploding popularity of 3D motion pictures has fueled dramatic innovation in stereoscopic projection technology. It’s come a long way since the days of cardboard red/blue glasses - and even since last year’s Digital Cinema Summit! Hear first hand about what’s new from the leading innovators in 3D imaging.

- David Monk, Professor, EDCF
- Simon Cho, CTO, Master Image Co. Ltd
- Joshua Greer, President & Co-Founder, REAL D
- Boyd MacNaughton, President, NuVision/Xpand
- David Schnuelle, Sr. Director, Image Technology, Dolby Laboratories

Stereoscopic Movie Making
April 12 • 11:00 a.m. - 12:00 p.m.
Las Vegas Convention Center S222

3D image capture ha introduced a enw set of creative tools for use by the Cinematographer - along with new challenges. Learn about the technical advancements and creative innovations from today’s pioneers in stereoscopic production.

- Buzz Hays, Sr. VFX Producer, Sony Picture Imageworks
- Jim Mainard, Head of Production Development, DreamWorks Animation
- Steve Schklair, CEO, 3ality Digital Systems
- David C. Seigle, President, In-Three, Inc.

...and this session which is important to 3D movies as the future lies with laser projection with polarization at the light source:

Spotlight on Projection Technology: Is Laser Light Source Practical?
April 12 • 2:15 p.m. - 3:00 p.m.
Las Vegas Convention Center S222

The enjoyment of motion pictures is all about lighting up the theater screen with engaging images that tell a story. For over fifty years, short-arc Xenon lamps have provided the light to make movies possible. But is that about to change? Recent advancements in laser technology open the prospect of projection systems with longer life, extraordinary efficiency and a vastly expanded color gamut.

- Casey Stack, President, Laser Compliance
- Bill Beck, Founder and CEO, Laser Light Engines
- Greg Niven, Exec VP of Marketing, Novalux, Inc.

Thank you to Neil for the heads up - Don't know how I missed all this cool stuff!!

NAB 2008 features a full day of 3D related events! Director Eric Brevig ("Journey To The Center Of The Earth 3D") headlines the day - see his photo below as well as a frame from "U2 3D". The show runs from April 14th to the 17th at the Las Vegas Convention Center.

Check out the schedule for the 3D related activities:

Monday April 14 – Stereoscopic 3-D Film

Powered by Real D 3D

9:45 am – 10:00 am

Welcome and Introduction

10:00 am – 10:30 am

3-D Primer

The ABC’s of Stereoscopic 3-D Image Capture, Content and Exhibition

Phil Streather, CEO, Principal Large Format and 3-D producer and consultant, “Bugs!” (3-D)

10:40 am – 11:40 am

Art of 3-D Filmmaking

Today’s top 3-D filmmakers discuss how to design and compose in 3-D, the creative and technical constraints and opportunities the medium presents, scripts best suited to 3-D realization and how to use 3-D to expand storytelling.

Moderator: Perry Hoberman, USC, Associate Research Professor, USC, School of Cinematic Arts, Interactive Division

Peter Anderson, ASC, 3-D director of photography and VFX supervisor, “U2 3D”; “T2 3-D”; and “MuppetVision 3-D”

Eric Brevig, director, “Journey to the Center of the Earth 3D”; visual effects supervisor, “Men in Black” and “Total Recall” (Academy Award for Special Achievement in Visual Effects)

Phil Captain 3D McNally, global stereoscopic supervisor, DreamWorks Animation; stereoscopic supervisor, “How to Train Your Dragon” (D.A.); “Monsters vs. Aliens” (D.A.); and “Meet the Robinsons” (Disney)

Vince Pace, CEO, Pace; executive producer, “Hannah Montana Concert Film”; 2nd unit director of photography, “Avatar”; and director of photography & producer, “NBA Finals Game #2”

Rick Rothschild, executive show director, SVP, Walt Disney Imagineering; “Mickey’s PhilharMagic” (Walt Disney World Resort); “It’s Tough to be a Bug!” (Disney’s Animal Kingdom); “Captain EO” (Epcot, Walt Disney World Resort)

Sean Phillips, director/cinematographer, MacLeod Productions and director, “Sea Monsters” (3-D); cinematographer/VFX Supervisor, “Magnificent Desolation” (3-D); and cinematographer “Bugs!”

11:50 am – 1:00 pm

Case Study: Journey to the Center of the Earth 3D

Production and postproduction of the first live action/visual effects film created exclusively in 3-D for digital 3-D release.

Moderator: Rob Hummel, president, DALSA Digital Cinema

Eric Brevig (Photo), director, “Journey to the Center of the Earth 3D”; visual effects supervisor “Men in Black” and “Total Recall” (Academy Award for Special Achievement in Visual Effects)

Charlotte Huggins, producer, “Journey to the Center of the Earth 3D”; “Fly Me to the Moon” (3-D); and “Encounter in the Third Dimension”

Ed Marsh, VFX Editor & 3-D Consultant, “Journey to the Center of the Earth 3D”; and editor/creative producer, “Ghosts of the Abyss” and “Aliens of the Deep”

Chuck Shuman, director of photography, “Journey to the Center of the Earth 3D”; director of photography for VFX, “Lord of the Rings I, II, & III” and “The Indian in the Cupboard”

Paul Martin Smith, editor, “Journey to the Center of the Earth 3D”; “Star Wars Episode 1 - The Phantom Menace”; and “Behind Enemy Lines”

1:00 pm – 2:00 pm


2:00 pm – 3:00 pm

Case Study: U2 3D

Expanding the language of 3-D through innovations in sound, image capture, graphics and post.

Moderator: Jim Mainard, head of production development, DreamWorks Animation

Peter Anderson, ASC, 3-D director of photography and VFX supervisor “U2 3D”; “T2 3-D”; and “MuppetVision 3-D”

John Modell, co-founder, 3alty Digital Entertainment; producer, “U2 3D”

Tim Sassoon, president, Sassoon Film Design; “Mummies 3D”; “Sea Monsters”; “Wild Child”

Steve Schklair, CEO, 3ality Digital Systems; 3-D/digital image producer, “U2 3D”

Olivier Wicki, editor, Blue Rock; editor, “U2 3D”; U2 “Original of the Species”; and MAC “Haute Voltage”

3:05 pm – 3:30 pm

Live 3-D Transmission from Los Angeles

Steve Schklair, CEO, 3ality Digital Systems;

Howard Postley, COO/CTO, 3ality Digital Systems

Also I have word that RED is supposed to officially introduce us to their Scarlet 2K Pocket Pro at NAB! That is one product I am really looking forward to seeing. If you are aware of Red you know they make very affordable cameras - their Red One system is ~$16,000 and it is a 4K camera! I believe the Scarlet is going to be a 2K camera and priced in the $3,000 to 5,000 range but hey I could be wrong. Not likely, but hey :-)

Don't forget that the Red Ones can be arranged in 3D configuration! Bob Johnston, Executive Producer at Paradise FX tipped me off on that one...

If you want the full NAB 2008 schedule, I have posted it here. Thanks Rochelle for the updates!

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jim (at) marketsaw (dot) com

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