Sunday, January 18, 2009

Review: "My Bloody Valentine 3D"

In a word - entertaining! If you haven't checked it out yet - or if your local 3D theater has been sold out the past couple of nights - try and try again. And yes, 3D is definitely the way to see this movie.

Right from the start I knew I was witnessing something special and innovative. With the rolling of the Lionsgate corporate intro complete with 3D gears and flying through their keyhole to view their logo - the anticipation was palpable. You could hear the packed in audience gasp at the vividness and immersion of the 3D - and the movie hadn't even started yet! By the way, that 3D logo was "dimensionalized" by In-Three.

I must say that the director Patrick Lussier used light to his advantage extremely well during the movie - from the very dark mine tunnels and miner's helmet lights (hard to pull off as 3D tends to be dim) to the interior and day lit exteriors, he instills a sense of actually being there that is a first for me in a feature film (U2 3D being a concert).

Some very innovative 3D techniques were used for the gory parts of the movie (that earned an R rating from the MPAA) and while I won't go into details as it would ruin it for you - suffice to say that you will definitely be entertained by them. In one particular murder, the audience actually becomes the victim momentarily and that sends your mind reeling in empathy. For more on the technology behind the 3D used here - check this out.

The ending is satisfying. More than not in horrors, things just don't end up right - well you can count on a great ending here with some twists that you may not have imagined.

Worth every dime folks. Get out and enjoy the first 3D movie of 2009, especially with your loved one - just as how they have marketed it. Perfect job, I might add. Marketers, take a bow. Should be some massive box office for all concerned.

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Jim Dorey
jim (at) marketsaw (dot) com

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