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Monday, June 01, 2009

UP's Box Office Balloons To Over $68 Million

Jim here. According to Box Office Mojo, Pixar's UP is going to have a heckuva ride in the coming weeks. Box office receipts have already soared to ~$68.2 million (by comparison, WALL-E only opened to $63.1 million last year). UP is enjoying 6,700 screens at 3,766 locations.

Moreover, 3D screens accounted for $35 million of the gross from only 1,534 screens (~51% of revenue from only 23% of the screens). CLEARLY 3D is a wise choice for business types. Audiences are enthralled with the format. That $35 million opening topped the previous, short lived record from Dreamworks Animation: MONSTERS VS. ALIENS which had $32.6 million of it's take from 3D screens. Of course UP is enjoying more screens that MvA did.

Is there any doubt that UP will be one of the best efforts ever from Pixar? I can't wait to see how their technology evolves now with 3D in their back pocket. Toy Story 3D anyone? :-)

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