Friday, February 24, 2012

MasterImage 3D’s Cell-Matrix Parallax Barrier Tech On Qualcomm’s Snapdragon S4 Mobile Tablet at Mobile World Congress!

Can't wait to see this new tech in action! If you haven't seen these new screens - do yourself a favor and check them out if you can...

- MasterImage 3D, a world leader in 3D and the pioneers behind glasses-free 3D for smartphones and tablets, today announced its 3D display technology will be showcased on the glasses-free Mobile Development Platform (MDP) tablet with a WUXGA (1920*1200) resolution display. Based on Qualcomm’s award-winning Snapdragon S4 processor, the MDP Tablet 3D Edition will debut at Mobile World Congress 2012. Available for next-generation 10.1” tablets, the technology, along with new premium 3D videos and games, will be shown at the Qualcomm booth (Hall 8, 8B30) and in the MasterImage 3D VIP hospitality suite, Hall 4.1 (4.1EHS7).

The MDP Tablet 3D Edition will feature MasterImage 3D’s Cell-Matrix Parallax Barrier technology and will run Android 4.0. The demonstration will feature Qualcomm’s 2D to 3D conversion technology, which enables real-time 2D to stereoscopic 3D conversion of videos and games. Qualcomm will be demonstrating various 3D content on the glasses-free MDP Tablet 3D Edition, including new 3D programming from 3net – the Discovery/Sony/Imax 3D joint venture and 3D animated comics.

“Hollywood, Bollywood and the film industry around the world continue to enjoy enormous success for 3D at the cinema. Dramatic growth in streaming video services like Netflix, Hulu, Vudu and the recently announced new plans from Verizon/Redbox and in Europe BskyB mean that consumers now expect personalized direct entertainment. There is an immediate need then for glasses-free 3D personal devices to meet this demand,” said Roy Taylor, GM and EVP MasterImage 3D Display “We could not be prouder to be working with Qualcomm to help bring this entertainment revolution to market.”

“We understand the demand for glasses-free 3D for the home is increasing dramatically,” said Raj Talluri, Vice President of Product Management of Qualcomm. “The advanced multimedia features of Snapdragon processors allow MasterImage 3D's technology to come to life, showing OEMs, mobile operators and the content community that viable and compelling technology is available here and now.”

“From day-one, we set out to create the most entertaining and immersive 3D content imaginable, created and shot for the medium from the ground-up,” said Tom Cosgrove, President and CEO of 3net. “With the collaborative work of Qualcomm and MasterImage 3D, we actively support a 3D ecosystem where consumers will be able to watch our programming on glasses-free mobile devices wherever they may be.”

Cell-Matrix Parallax Barrier Technology is MasterImage 3D's proprietary solution that is invented, patented and mass-produced as the leading technology in glasses-free 3D display and fast becoming the leader in 3D quality for mobile devices. The technology provides brighter images, lessened crosstalk, reduced moiré effects (or rippled appearance) and the widest possible viewing angle.

Learn more about MasterImage 3D and partnerships at

About MasterImage 3D, Inc.
MasterImage 3D, Inc. provides pioneering 3D solutions for theaters and mobile devices. With digital 3D cinema systems installed in over 70 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world’s first glasses-free 3D phones and is in development for devices in 2012. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Japan, Korea and Taiwan. (

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