Thursday, November 29, 2012

Move Like Jaeger! PACIFIC RIM's Marketing Is Now Firing On All Cylinders!

Guillermo del Toro's PACIFIC RIM is making some big noise in all the right ways! Warner Bros. viral marketing website has been dropping Jaeger Bombs across their global map lately.

Let's get you up to speed on what's happened:

First of all we have blueprints to study for four of the Jaegers thus far (pictured). Countries build their own breed of Jaeger with unique strengths and to date we have the just released Australian Striker Eureka along with the Russian Cherno Alpha, Japanese Coyote Tango and the American Gipsy Danger.

Awesome concepts or what! And pragmatically very brilliant - regions of the world will be rooting for their own robot driving in audiences everywhere.

Precious little information about the Kaiju that attack our cities, but a couple of very cool teaser clips exist - one showing the chaos from an attack on San Francisco (below). ENJOY!

Everything we have been seeing from this production has seemed to be epic. It looks like Guillermo has been able to leverage every cent of a massive budget to pull off what seems to be a must-see event movie.

Hit the jump for more...

Here's the storyline for the movie:
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju.

On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

PACIFIC RIM opens on July 12, 2013. The first trailer for the movie drops on December 14 pre-rolling with THE HOBBIT: AN UNEXPECTED JOURNEY in 3D. What a cinematic day that will be!

Kaiju Attack Clip:

Sources: EIGA | Wired | PACIFIC RIM Movie Site

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