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Showing posts with label viral marketing. Show all posts
Showing posts with label viral marketing. Show all posts

Wednesday, July 02, 2014

Must Watch: Short Films Lay Groundwork For DAWN OF THE PLANET OF THE APES


Check these three HD shorts that nicely help set up DAWN OF THE PLANET OF THE APES. Love the innovation in this marketing! About 10 years have past since RISE so there is a need for something like this to help set the stage.

These are not movie clips but rather standalone shorts inspired and presented by the franchise. Here are titles of the shorts in chronological order:
- Spread of Simian Flu: Before the Dawn of the Apes (Year 1)
- Struggling to Survive: Before the Dawn of the Apes (Year 5)
- Story of the Gun: Before the Dawn of the Apes (Year 10)

I'd say it's a must watch. No spoilers. The actors are not involved with any of the other movies and some fairly good production value as well. The last short in particular is quite inventive.

Here's the storyline for the movie:
A growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species.


DAWN OF THE PLANET OF THE APES opens on July 11 in native 3D shot on 3ality Technica rigs. Thanks sigma66 for the heads up.



Monday, November 25, 2013

New Viral Campaign For X-MEN: DAYS OF FUTURE PAST - Magneto Assassinated JFK

Spoiler warning! For the movie, not who killed John F. Kennedy. Unless... No.

But we do have a viral video making its way through the interwebs depicting Magneto as the true assassin of JFK by altering the trajectory of Oswald's 2nd bullet on that fateful day in Texas. The video names the event as "The Bent Bullet" theory and you can read more about it here.

This movie is looking MASSIVE and I'm loving it already just thinking about what goodies director Bryan Singer and his amazing cast have in store for us!

Here's the storyline for the movie:
The ultimate X-Men ensemble fights a war for the survival of the species across two time periods in X-MEN: DAYS OF FUTURE PAST. The beloved characters from the original X-Men film trilogy join forces with their younger selves from X-MEN: FIRST CLASS in an epic battle that must change the past — to save our future.

X-MEN: DAYS OF FUTURE PAST opens on May 23, 2014.


Thursday, November 29, 2012

Move Like Jaeger! PACIFIC RIM's Marketing Is Now Firing On All Cylinders!

Guillermo del Toro's PACIFIC RIM is making some big noise in all the right ways! Warner Bros. viral marketing website has been dropping Jaeger Bombs across their global map lately.

Let's get you up to speed on what's happened:

First of all we have blueprints to study for four of the Jaegers thus far (pictured). Countries build their own breed of Jaeger with unique strengths and to date we have the just released Australian Striker Eureka along with the Russian Cherno Alpha, Japanese Coyote Tango and the American Gipsy Danger.

Awesome concepts or what! And pragmatically very brilliant - regions of the world will be rooting for their own robot driving in audiences everywhere.

Precious little information about the Kaiju that attack our cities, but a couple of very cool teaser clips exist - one showing the chaos from an attack on San Francisco (below). ENJOY!

Everything we have been seeing from this production has seemed to be epic. It looks like Guillermo has been able to leverage every cent of a massive budget to pull off what seems to be a must-see event movie.

Hit the jump for more...

Wednesday, May 16, 2012

Must Watch: Spoiler Free PROMETHEUS Viral Clip Featuring Noomi Rapace Messaging Peter Weyland

Key phrase here is "spoiler free"! Finally we are getting another viral marketing piece from Ridley Scott's PROMETHEUS that uses material that is most likely NOT in the movie itself, similar to the Peter Weyland's TED speech. and DAVID's introduction.

So this is GREAT news for those of you who refuse to spoil their pristine viewing experience of PROMETHEUS in theaters when it comes out. Now there is some minor content about knowing where the answers to life are found, but you shouldn't feel that you can't watch this in my estimation. Still, always be careful. Keep you clicker over the pause button should you panic! :-)

Here's the storyline for the movie:
Ridley Scott, director of “Alien” and “Blade Runner,” returns to the genre he helped define. With PROMETHEUS, he creates a groundbreaking mythology, in which a team of explorers discover a clue to the origins of mankind on Earth, leading them on a thrilling journey to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race. 





PROMETHEUS is ready to scare the $#*% out of you on June 8. For ALL of our coverage on this most anticipated movie of the year for me, click here.

Thursday, May 03, 2012

Must LISTEN: Here's An Audio Clip From PROMETHEUS That Will Leave You Squirming...

The marketing team at Fox sure know what they doing and I can name them without hesitation as the best in the business right now. From AVATAR to PROMETHEUS, these guys can promote Sci-fi like nobody's business.

This clip harkens back to the days where all anyone had was their livingroom radio to listen to for entertainment. Your imagination soars. Visual imagery appears in your mind and in this case sees the worst possible outcome from your own interpretation of what's going on. Everyone will imagine this slightly differently. That's why this bit of marketing is genius. It's going to pull everyone in from all walks of life that hear it because it resonates. Visuals can sometimes put some folks off - a failure to suspend disbelief. But with audio... you can't lose (if you're halfway decent at editing!).

The clip originated with the German site Blogbusters who received an audio viral puzzle to figure out. It was soon discovered that if the clip was played backward it made sense.

So with that, have a listen if you dare. In as much as you can't see anything, the audio is visceral.

 
Here is the movie's storyline:
Ridley Scott, director of “Alien” and “Blade Runner,” returns to the genre he helped define. With PROMETHEUS, he creates a groundbreaking mythology, in which a team of explorers discover a clue to the origins of mankind on Earth, leading them on a thrilling journey to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race.

PROMETHEUS opens June 8.

Source: Blogbusters 

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