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Tuesday, September 03, 2013

ONE DIRECTION: THIS IS US Hits A High Note With $15.8M And Top Box Office Draw!


Hats off to director Morgan Spurlock, Sony Pictures and his team behind the debut concert movie offering ONE DIRECTION: THIS IS US. It's quite a feat to win the weekend with a concert movie but they have indeed pulled it off with a $15.8m ($33m worldwide) take. Lee Daniels' THE BUTLER came in second with $14.9m. But what I found interesting was that Spurlock pulled it off in only 2,725 theaters while Daniels enjoyed 3,330.

And a big congratulations to 3ality Technica and in particular Ted Kenney who served as one of the 3D Producers on the movie! Well done. It takes a rare and particular skillset to pull off shooting superlative 3D concert movies and Ted has it in droves.

The production shot using Sony F55’s and F65’s on the 3ality Techica rigs with FUJINON CABRO 19-90MM, OPTIMO DP 16-42MM and OPTIMO DP 30-80MM lenses.

The movie's audience was 87 percent female and 65 percent under the age of 17 which was to be expected.

Says Wikipedia: The film portrays Simon Cowell as singularly responsible for putting the five individuals together in the aftermath of their X-Factor auditions (Cowell himself appearing in the film to say "I made the decision in about 10 minutes"). But according to sources it was reportedly Nicole Sherzinger, then a stand-in judge on the talent show, who originally suggested the idea to bring the five individual contestants together and try them out as a group. The film makes no reference to Sherzinger in its account on how the boyband was formed.

Here's the movie's storyline:
Billed as an intimate all-access look at life on the road for the global music phenomenon, THIS IS US follows the lives of the five members of the boy band, One Direction. It contains live concert footage from London's O2 Arena, and footage from their lives pre- and post-X Factor appearance, and gives insight into the preparation for their concerts and ultimately what it is like to be One Direction.

I haven't seen the movie yet but all of that will be rectified shortly as my daughter's favorite band is none other than ONE DIRECTION. She's been looking forward to this movie for a long time!

ONE DIRECTION: THIS IS US is now playing.


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