A Whopping 65% Of JURASSIC WORLD'S Record International Box Office Was 3D!!

This is absolutely amazing news! Solid facts backing the growing 3D market internationally. And I agree - the only way to see JURASSIC WORLD is in 3D - otherwise you miss all the realism and immersion!!

“JURASSIC WORLD” IN 3D DELIVERS APPROXIMATELY 65% OF UNIVERSAL PICTURES RECORD-BREAKING INTERNATIONAL OPENING WEEKEND

-3D Drives $205 Million of $315.7 Million International Launch-
Major Markets Experience the Epic New Action-Adventure in 3D With 95% of Moviegoers in China Supporting The Enhanced Immersive Experience; Top Performing 3D Markets Include Germany at 89%, Brazil at 78% and Russia at 74%

LOS ANGELES, Calif. (June 15, 2015) – RealD Inc. (NYSE: RLD) announced today that Universal Pictures and Amblin Entertainment’s epic action-adventure, Jurassic World, dominated the worldwide box office this weekend generating approximately 65% of its international 66 market roll-out on 3D equipped screens. 3D ticket sales drove $205 million of the estimated $315.7 million record-breaking international launch.

RealD 3D ticket sales accounted for $70 million of the weekend’s total international box office led by strong performance in countries as varied as China (95%), Germany (89%), Russia (74%), Brazil (78%), and Colombia (77%).

“An event film like Jurassic World is made even more memorable when it’s experienced in 3D. We congratulate our friends at Universal Pictures, Amblin Entertainment, Legendary Films and our exhibition partners all around the world,” said Anthony Marcoly, President of Worldwide Cinema at RealD.

For the third week in a row, the worldwide box office was ignited by films presented in RealD 3D. Jurassic World is just the latest example of recent 3D successes worldwide, which have included San Andreas, Mad Max: Fury Road and Avengers: Age of Ultron among others. Upcoming this summer and through the end of the year, there is growing excitement for 3D titles as diverse as Terminator: Genisys, Minions, The Walk, Inside Out, The Martian, Pixels, Pan, and Star Wars: The Force Awakens, among several others.

The world’s most widely used 3D cinema technology, RealD 3D is installed in more than 26,500 auditoriums by approximately 1,200 exhibitors in 72 countries around the world.

About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD’s core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at www.reald.com. 

About Jurassic World
In the new film, when the massive and mysterious Indominus rex stages an escape and disappears into the jungle, order turns to mayhem and guests turn into prey. Dinosaurs escape into the open, skies and water to engage in an all-out war for survival, and no corner within the world’s greatest theme park is safe anymore.

Chris Pratt, Bryce Dallas Howard, Vincent D'Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong and Irrfan Khan star in the 3D epic action-adventure that is directed by Colin Trevorrow and based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Derek Connolly & Trevorrow, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley are producers. Steven Spielberg and Thomas Tull are executive producers. For more information on the movie, please visit www.jurassicworld.com

Will update you as I get more information!!

More Details On JURASSIC WORLD'S 3D Performance From RealD!!

JURASSIC WORLD IN 3D SINKS ITS TEETH INTO APPROXIMATELY 48% OF ESTIMATED $204.6 MILLION DOMESTIC OPENING WEEKEND

RealD 3D Equipped Theaters Generated An Estimated $71 Million Of Which $10 Million Was From RealD 3D Equipped PLF Auditoriums

LOS ANGELES, Calif. (June 14, 2015) – RealD Inc. (NYSE: RLD) announced today that Universal Pictures and Amblin Entertainment’s epic action-adventure, Jurassic World, continued the strong performance of recent 3D titles in the marketplace generating approximately 48% of its domestic opening weekend gross on 3D equipped screens. RealD 3D accounted for an estimated $71 million of the weekend’s total box office. RealD 3D equipped PLF auditoriums were also in high demand, delivering $10 million of the opening weekend’s total.

In addition to its record-breaking box office distinctions and achievements, Jurassic World is the highest grossing domestic debut ever for RealD. The film surpassed the first movie in The Avengers franchise, which earned more than $70 million in RealD ticket sales in May, 2012.

“Jurassic World’s dino-sized debut is another strong indication that moviegoers want excellent 3D experiences and the studios are providing the best 3D offerings in years…maybe ever,” said Anthony Marcoly, President of Worldwide Cinema at RealD. “2015 will be remembered as a watershed year for this format with one of the strongest 3D slates we have ever seen.”

“Jurassic World in 3D is a fantastic experience which brings the audience closer to the action," said Nicholas Carpou, President of Domestic Distribution for Universal Pictures. "It is no surprise to us that audiences are responding in big numbers to this fantastic film."

Even Jurassic World director Colin Trevorrow believes the moviegoing experience is enhanced when his film is seen in 3D. Said Trevorrow, “My goal with this movie was always to make sure Jurassic World felt like a real place and in 3D you feel like you are there… For us, it was about creating the most visceral, immersive experience possible. And this kind of technology (3D) does what I hope the whole movie does, which is make everyone in the audience—regardless of their age—feel like a kid again.”

Recent 3D successes worldwide have included San Andreas, Mad Max: Fury Road, and Avengers: Age of Ultron, among others. Upcoming this summer and through the end of the year, there is growing excitement for 3D motion pictures as diverse as Inside Out, Terminator: Genisys, Minions, The Walk, The Martian, Pixels, Pan, and Star Wars: The Force Awakens, among others.

The world’s most widely used 3D cinema technology, RealD 3D is installed in more than 26,500 auditoriums by approximately 1,200 exhibitors in 72 countries around the world.

About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD’s core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at www.reald.com.

About Jurassic World
In the new film, when the massive and mysterious Indominus rex stages an escape and disappears into the jungle, order turns to mayhem and guests turn into prey. Dinosaurs escape into the open, skies and water to engage in an all-out war for survival, and no corner within the world’s greatest theme park is safe anymore.

Chris Pratt, Bryce Dallas Howard, Vincent D'Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong and Irrfan Khan star in the 3D epic action-adventure that is directed by Colin Trevorrow and based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Derek Connolly & Trevorrow, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley are producers. Steven Spielberg and Thomas Tull are executive producers. For more information on the movie, please visit www.jurassicworld.com

Will update you as I get more information!!

MADAGASCAR 3 A Little Scared By PROMETHEUS But In The End Wins Box Office

I haven't seen MADAGASCAR 3: EUROPE'S MOST WANTED just yet, but I will this week. You can tell audiences were craving some family fodder as they haven't had a new entry in quite some time. In fact, my 6 year old son was invited to go see THE AVENGERS this past weekend because there was nothing else posted on the local theater site 2 weeks in advance. I'm sure they would have chosen MADAGASCAR 3 had they been aware of it. Anyway, we couldn't allow him to go as the movie just isn't appropriate for any child under 10, with a parent or not (in my books).

But I digress. MADAGASCAR 3 opened to the tune of $60,316,738 domestically and $135,816,738 worldwide. Impressive numbers and it just about matches the other two franchise entries that Dreamworks Animation has created for us.

Part of the reason for that excellent box office number is the 3D of course, but further than that MADAGASCAR 3 was the third widest theatrical release of all time! Yes, 4,258 theaters housed the animation and only SHREK FOREVER AFTER (4,359 theaters) and HARRY POTTER AND THE HALF-BLOOD PRINCE (4,325 theaters) had more. That helps. Clearly it is a beloved franchise worldwide.


Ridley Scott's PROMETHEUS did remarkably well too this weekend taking in $51,050,101 domestically and $142,550,101 worldwide thus far. This movie I have seen and believe me it is worth the trip to see it on the big screen! Domestically, it is the 10th best opening for an 'R' rated movie of all time. Not bad at all.

Word of mouth should keep PROMETHEUS rolling along as discussions turn to arguments! I know I will be seeing it again this week at some point.

I love seeing 3D movies at the top of the charts time and time again. In fact 4 out of the top 5 movies this weekend were 3D movies. Did you know that THE AVENGERS still raked in over $11m this weekend? Amazing. They'll be passing $1.4b this week.

Stats Source: Box Office Mojo

STAR WARS EPISODE I: THE PHANTOM MENACE Passes $1 Billion - Achieves #10 All Time

THR reports that STAR WARS EPISODE I: THE PHANTOM MENACE has passed the $1 billion mark at the worldwide box office! MENACE has accumulated $73.4 million thus far in it's 3D re-release format ($35.8m domestically / $37.6m overseas) to reach $1,000.4 billion on Wednesday.

MENACE passed THE DARK KNIGHT to become the #10 all time box office earner when it picked up an additional $1.5 million this week.

Congratulations to the STAR WARS team! Looking forward to seeing the entire series converted ASAP!!

FINAL DESTINATION 5 Sees A Stellar 75% Of Revenue From 3D *AND* Stereo Box Office More Than Doubles Last Year

Love seeing the naysayers cringe when they read reports like this, but clearly the people are speaking. 3D has been embraced the world around and it's getting better every year!

Even though FINAL DESTINATION may be showing signs of franchise fatigue (I really enjoyed the movie a great deal - wonderful 3D! Go see it!!), 3D clearly helped the movie as it still drew in $18.4 million and it held a staggering 75% of the gross from 3D screenings! (Source: BoxOfficeMojo) That brings us back to AVATAR-like percentages. Love it!

Moreover, a recent ScreenDigest study cited that Global 3D box office continued to grow and in fact doubled last year with a $6.1 billion take as compared to a $2.5 billion influx in 2009. That $6b reflects a 19.3% share of all box office revenue (only 8.6% share in 2009).

From Film Journal:
In terms of regional distribution, cinema analyst Charlotte Jones noted the largest share in Europe (24%) in comparison to North America (20.5%). 3D accounted for more than one-quarter of total box-office revenues in six territories, including Poland, Russia (33.1% share) and the Czech Republic. Following Japan’s largest individual gross ($471 million), the United Kingdom was the strongest 3D theatrical market in Western Europe ($427 mil. and 27.5% share). Of the countries profiled by IHS Screen Digest, Norway reported the lowest 3D box-office ratio (15.8%), followed by Turkey (15.9%). Norway also recorded the highest average 3D ticket price, but “this was relative to its blended ticket price.”

In July 2011, after a yearlong rollout, Norway became the first country in the world to have been fully digitized. “It has been a challenge due to [its] elongated shape with sparsely populated areas, but the process took one year less than anticipated,” and “VPF [virtual print fee] income is a bit higher than predicted,” with payments ending in 2017. Cinema association Film & Kino further noted that all 420 screens are equipped with mainly Christie projectors and Doremi servers, but 65 Sony 4Ks have also been installed and about 80% of the cinema locations are 3D-capable. Whereas the western region exclusively installed some 50 Dolby 3D units, the rest of the country deployed another 35 from Dolby along with XpanD (35), RealD (66) and MasterImage (31).

The 3D revolution is only just beginning with huge conversions on the way (THE AVENGERS, STAR WARS franchise and TITANIC) and of course THE HOBBIT movies and AVATAR 2 and 3 in production and development! Can't wait to see what 2012 brings us...

HARRY POTTER 7.2 Sets Massive New Opening Weekend Records! With Good Reason - It's VERY Good!

I have always enjoyed the Harry Potter franchise since day one. But something was missing for me and I couldn't put my finger on it. Suddenly it all comes home for me while watching HARRY POTTER AND THE DEATHLY HALLOWS Pt. 2 with my daughter in IMAX 3D... connecting the dots.

I found that the earlier iterations of the immense money maker for Warner Bros. lacked some continuity for me. Furthermore, I didn't fully understand how Harry felt about his parents not being around. And lastly, though time was passing throughout the movie releases, I didn't capture how time was affecting these kids. One movie blurred into the next. Perhaps it would have helped to have watched a few one right after the other, but I don't have the time to do that very often.

But HARRY POTTER 7.2 grabs it all. ALL OF IT. And presents it to you in a most electrifying way. The ending is truly amazing for me. Teens will probably not fully appreciate the final scenes as much as the older crowd would, but it is all perfectly blended for the PG-13 audience. If you liked the ending for something like TOY STORY 3, then you'll like this ending too. Warmed my heart, it did!

The 3D conversion was adequate. Not exceptional like THOR (or how CAPTAIN AMERICA seems to be), but ample. There were some minor distracting problems with the 3D, but overall the average moviegoer will not notice. It is DEFINITELY worth seeing this thing in IMAX 3D let me tell you. It's not a TRANSFORMERS: DARK OF THE MOON 3D experience but it is definitely the way to see it.

One thing is certain, part 2 of THE DEATHLY HALLOWS is much better than part 1. If you have seen any of the previous movies, then I fully recommend seeing this finale. If you have seen ALL of the other movies then I know there will be nothing stopping you from completing the journey, because this is the best of the lot.

And the world agrees! Actual numbers are now in and HP7.2 made $169.19 million domestically this weekend (better than the estimate of $168.55m!). That is the ALL TIME RECORD. THE DARK KNIGHT now stands second with $158m. Of course it set the opening day record as well with $91.1m - that helps!

But get this: HP7.2 raked in $481.5m worldwide!! Domestically 3D accounted for 43% of the gross which to me is about right considering the marketing for HP7.2 was not all that 3D intensive compared to something like TRANSFORMERS 3. I am steadfast in my thinking that if you are running a successful franchise in 2D and this is your first run at a 3D movie for it, you had better market it to the nth degree or you will not get full performance. If folks are used to seeing something in 2D like Potter, they will probably see the last one the same way - UNLESS you make it abundantly clear that you will be missing something if it is not seen in 3D. Michael Bay and Paramount did a wonderful job with TF3. Warner's did not push this nearly as much. But I am certainly happy with 43% domestically. Don't forget the majority of box office revenue is no longer domestic, but in most cases overwhelmingly overseas. And 3D is riding 60%+ there consistently.

My last word is you have to see this movie. IMAX 3D is best. I can finally without reservation recommend a Potter film!! SEE IT!