RealD and HNA Group Agree to Install 3D Technology on 500 Cinema Screens Across China

Congratulations HNA Group and RealD! China is indeed ramping up with 3D!!

BEIJING & LOS ANGELES, May 31, 2012 (BUSINESS WIRE) -- RealD Inc., a leading global licensor of 3D technologies, and leading diversified services and integrated operations company, HNA Group, announced today an agreement to install RealD 3D technology on up to 500 cinema screens across HNA's newly formed cinema circuit, HNA Vigor Film Investment. Installations of RealD 3D technology have already begun.

"Going to a 3D movie has become a very popular form of entertainment in China. To cope with the increasing demand, Vigor plans to install RealD 3D on 500 screens in the next five years," said Guo Wei Chen, General Manager of HNA Group. "Brightness is an important factor in ensuring a good cinema viewing experience and RealD delivers crisp, life-like 3D images with its cutting edge technology."

"HNA's entry into the cinema market is an exciting development for China and one RealD is honored to be a part of," said Edman Chan, RealD's General Manager of Greater China, Southeast Asia and Korea for Cinema. "Together, we will create the lifelike and immersive visual experience for the viewing audience that has become synonymous with RealD 3D." 

RealD 3D is currently available on approximately 650 cinema screens in China with future commitments for approximately 1,250 additional installations for a total of approximately 1,900 screens in the territory.

Globally, RealD is the world's most widely used 3D cinema technology with approximately 20,200 screens equipped with RealD 3D (as of March 23, 2012) by approximately 900 exhibitors in 68 countries around the world.


About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com .

About HNA Vigor Film Investment (Beijing) Co., Ltd.,

HNA Vigor Film Investment (Beijing) Co., Ltd., situated beside the well-known Beijing 798 Art Zone, as a key subsidiary of HNA Xinahua Culture Holding Group Co.,Ltd., owned by HNA Group (one of China's Top 500 enterprises), exclusively enjoys the unique artistic and cultural atmosphere and possesses an innovative business philosophy and strong business developing capability. Being an excellent integrated producer focusing on content creation, creative design and in-flight media, Vigor is determined to be, through its business of film & TV investment and cinema building, the best integrator in China's film & TV industry chain and the leader in developing culture, relying on HNA Group's superiority over domestic aviation, airports, hotels, clubs, tourism, financial and securities, real estates and freight. By adhering to the innovation of pattern and technology, and the combination of industry and financing, Vigor is dedicated to achieving HNA Group's culture ideal and spiritual pursuit of being a world-class enterprise and world-class brand.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology across the HNA Group circuit and the growth of the 3D cinema industry in China. These statements are based on RealD's current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD's control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD's annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

RealD Expands Presence In China: Adds Bona Film Group

RealD said today that it has signed a deal to install 100 screens for the Bona Film Group of China. China continues to garner interest from Hollywood from multiple angles including production. Indeed the country has agreed to bring in multiple Hollywood movies a year and a large portion of those MUST be 3D. The Chinese have embraced the format and so it is a natural progression to see that RealD has stepped up their presence there.

RealD has also passed the 20,000 3D-equipped screen milestone back in April.

From the LATimes: "3-D technology gives moviegoers a more immersive visual experience, which takes the movie business to a new level,'' said Don Yu, chairman and CEO of Bona Film Group. "Bona strives for the highest industry standard, both in movie production and exhibition, which is why we selected RealD to equip all of our locations."

RealD already is supplying its 3-D technology to 650 cinema screens in China with commitments to add 1,400 more. Founded in 2003, RealD has grown into the world's largest licensor of 3-D cinema technology with approximately 20,200 screens in 68 countries.

The announcement is the latest among several deals between entertainment companies in the U.S. and China. On Sunday, Chinese conglomerate Dalian Wanda Group acquired AMC Entertainment, the nation's second largest theater circuit, for $2.6 billion.

Congratulations to RealD and Bona Film Group!

Source: LATimes

RealD Surpasses 20,000 3D-Equipped Screens Milestone!!

Approximately 725 Million Moviegoers Worldwide Have Experienced RealD 3D

LOS ANGELES, Calif. (April 23, 2012) – RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, announced today that the company has surpassed 20,000 RealD 3D-equipped screens at motion picture theatres worldwide. The industry’s most widely used 3D cinema technology, as of the quarter ended March 23, 2012, RealD 3D was available on approximately 20,200 screens at approximately 5,100 locations globally including 11,700 screens in approximately 2,600 domestic locations and approximately 8,500 screens in approximately 2,500 international locations. This represents a 35% increase in the company’s installed base in the last 12 months and a 3% increase during the quarter ended March 23, 2012. To date, approximately 725 million moviegoers around the world have experienced a feature film in RealD 3D.

“This milestone is a testament to studios, filmmakers and theatre circuits around the world who have embraced RealD’s premium 3D experience,” said Michael V. Lewis, Chairman and CEO of RealD. “We look forward to continuing to expand our global installed base with a growing focus on international territories, including Russia and China.”

To date, more than 90 major motion pictures have been shown in RealD 3D, which is deployed by approximately 900 motion picture exhibitors in 68 countries around the world. Of the 11 films to ever gross more than $1 billion in global box office, eight films to achieve the milestone have been released in RealD 3D.

Capable of delivering twice the light of competing 3D technologies, RealD 3D can be shown on screens up to 82 feet (25 meters) wide with a single digital cinema projector. “Our technology advantage over other 3D providers enables exhibitors to deliver a brighter and more lifelike image at their premium large format theatres,” said Joseph Peixoto, President, Worldwide Cinemas for RealD. RealD 3D can be found in approximately 200 premium large format auditoriums, including big screen theatres from major exhibitors such as AMC (ETX), Carmike Cinemas (BigD), Cinemark (XD), Cineplex (Ultra AVX), Marcus Theatres (UltraScreen), Regal (RPX) and more.

About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theatre, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit www.RealD.com, www.facebook.com/RealD3D or www.twitter.com/RealD3D.

CONGRATULATIONS REALD! Continued success around the world!!

RealD is a sponsor of MarketSaw

3D Geek Alert: Glasses-Free 200 Inch S3DHD Display Is Here! Watch Video...

Holy parallax 3D Batman! Where did this thing come from? I knew companies were working on such technology, but to actually having something that they are willing to show the public is a different thing entirely.

NICT (National Institute of Information and Communications) along with JVC Kenwood has just unveiled a 200" autostereoscopic (glasses-free) display. In order to achieve that first generation lofty goals, they have enlisted the use of 57 specially tuned projectors beaming on to a customized screen. The 500 kg condensor lens screen has a diffusion film that smoothly integrates all the different viewing angles into one singular and unique experience for every viewer.

The viewing angles are narrow (13 degrees wide, as opposed to 180 degrees for most displays) but there are 57 viewing angles in total that merge between themselves, all in full high definition.

The audience can individually walk around the room to see AROUND corners and objects.

NICT and JVC Kenwood also said that they are actively working on capturing video as well - presumably in some optimized fashion for this glasses-free display. Optimized video capture involves physical digital cameras being placed at 2cm intervals (which could prove challenging given the size of full frame sensors). They are getting around this at the moment by using CG virtual cameras which can be placed in any space without any significant limitation.

Next steps for them? Bumping up the number of projectors from 57 to 200! This increase will allow bigger much screen sizes.



Well I am stunned with this new technology. Keep in mind this is first generation attempts! With pure CG films (like most of AVATAR for example), this display tech is viable right now if production was done with this output in mind. Stay tuned for more when I get it!

Source: DigInfo

3D Geek Alert: RED Has A Laser 3D Projector Coming - For Both Theater AND The Home!

Yes, those same crazy guys who have released the 5K Red Epics now have RED Laser Projectors on their roadmap! Now that means it is still might be quite some time from having them ship (Jannard says "sooner rather than later"), but still - judging by the comments that Jim Jannard posted on his RedUser forums - we will be in for a treat when they do hit the market.

I will go on to describe what I know about laser tech later on in the post, but to whet your appetities, here are the quotes:

Stephen Pizzo- Co-Founder of Element Technica and now partner of 3ality Technica: "After watching a demo of RED's laser projector I've been struggling to find a way to describe it. Comparing it to traditional professional systems is completely inadequate. I have never witnessed 3D that was as bright or brighter as the best 2D projections until now. It generated the best color, best dynamic range and best images I have ever seen in 3D or even 2D. When I learned we were watching at 1/4 of its total resolution I was speechless. It was so clean and so vibrant the only thing I can compare it to is Cibachrome. That's it, a giant moving Cibachrome!"

Mark L. Pederson- OffHollywood: "Aldey & I got treated to a sneak peak yesterday and we could not stop watching. You have to see it to believe it. I have NEVER seen better projection - from any projector - at any price point. I can't stop thinking about it. It was beyond stunning."

And Jannard went further to say: "We have a very narrow target.... shoot 5K, post to 4K, deliver with REDray and display with the new RED projector, 2D and 3D. Easy stuff to understand."

Moreover it is as I suspected - these projectors will be PASSIVE. So I am assuming the polarization is being done at the light source. Laser's are perfect for doing that. Laser TVs will use a similar approach to 3D. No heavy glasses any more at home and you can rest assured you will have a full HD experience at a minimum.

Further, when images are projected with conventional systems they also project the color black which actually does not turn out as such of course, more like a dark grey. With this new type of scanning laser system, the blacks ARE black because there is simply no color at all sent to the screen! And to the best of my knowledge there are no lenses in these systems whatsoever so no degradation of the image and amazing contrast.

And finally, a true solution to not projecting 3D bright enough. We can all assume that the pricepoint will be significantly lower than the competition I would wager - especially since we are talking about a home theater version too. Man I hope this all comes to fruition - AND SOON! More when I get it.

To check out all of our 3D Laser technology stories, click here.

Thanks for the heads up Mark!!

Alama Drafthouse Cinema At Westlakes Expands Digital Roll-out In San Antonio, Texas

Conversion of all 9 screens for a State-of-the-Art Facility to Enhance Every Aspect of the Movie-Going Experience

San Antonio, Texas, July 12, 2011 -- Alamo Drafthouse Cinemas San Antonio is unveiling their digital conversion when it premieres of one of this summer’s most anticipated 3D blockbusters, “Harry Potter and the Deathly Hallows: Part 2” as part of the movie’s nationwide release. The latest installment of the successful movie franchise opens with a midnight screening on July 14, and the innovative exhibitor is celebrating the event with a Harry Potter marathon, showing the previous seven films starting at 6am and leading right up to the premiere of the new movie at midnight.

This digital upgrade at the Alamo franchise location in San Antonio continues the exhibitor’s emphasis on providing a range of amenities such as award winning food, extensive beer selection and world renowned pre-show programming. It will also feature cutting edge technology including Sony’s 4K digital cinema projection technology on each of its nine screens, the first theater in San Antonio to do so.

Alamo Drafthouse Cinemas is well-known for its inventive alternative content events and rare film programming as well as showcasing first run films. Its latest efforts with the Harry Potter movies is just one more example of how digital technology can broaden a theater’s range of programming options and deliver a unique out-of-home entertainment experience for consumers.

Liz Burt, Director of Sales and Marketing for the San Antonio market, says “We are excited to launch the best film presentation our industry has to offer. We know our loyal customer base will love the advancements that have been made.”

“Sony’s unique 4K technology is an example of how digital technology is allowing exhibitors more flexibility in promoting movies, like the Harry Potter franchise,” said Andrew Stucker, National Account Manager for Sony’s Digital Cinema Solutions Group. “Movie goers will have every detail brought to life as part of an extremely vivid and immersive entertainment experience.”

The Alamo Drafthouse Cinema is dinner, drinks, movies and events, all under one roof. Brand expansion has been a key growth strategy for Alamo Drafthouse Cinema since Brandon Arceneaux and Chris Hoegemeyer brought the concept to San Antonio in 2004. Opening the Westlakes 9 screen location first, the company has grown to three theatres in San Antonio, the most recent opening in Stone Oak this past November.

“We could not be happier with how well the San Antonio community has embraced Alamo Drafthouse, and what our concept has to offer,” says co-owner Brandon Arceneaux.

About Alamo:
The Alamo Drafthouse is a lifestyle entertainment brand with an acclaimed cinema-eatery, the largest genre film festival in the United Sates and an online collectible art store. Named “the best theater in America” by Entertainment Weekly, the Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Also regarded as the “Comic Con of film festivals” Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood Studios. The Alamo Drafthouse’s collectible art boutique, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo Drafthouse franchise opportunities are available on the official website.

Alamo Drafthouse – http://www.drafthouse.com
Fantastic Fest -- http://www.fantasticfest.com/
Mondo -- http://www.mondotees.com/

About Sony Electronics Digital Cinema Solutions
Sony Digital Cinema Solutions group combines a full range of Sony technologies, purchasing options, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s only manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers (projectors and media blocks); central servers; Sony TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. For more information, visit www.sony.com/digitalcinema.

I CLOSELY watch Sony (an end to end S3D company) AND the Alamo chain as I think they both represent the future of movie exhibition. Stay tuned for more whenever I get it...

MasterImage 3D Signs Largest French Cinema Chain

Les Cinemas Gaumont (France's largest) has signed on to equip several of their theaters throughout Europe with MasterImage 3D projection technology.

According to THR, the first implementations of the rollout include Pajrignan, Gaumont Ambassade, Gaumont Opera Premier and Gaumont Opera Capucines in Paris and the Pathé Haarlem in Holland.

The Pathé deal is huge because they own almost 1000 screens in Europe (France, Netherlands and Switzerland). Les Cinemas Gaumont joins the other chains that MasterImage 3D has secured in Europe already, namely Germany's Cineplex, Britain's Empire Cinemas and Cinema City International in Eastern Europe.

Congratulations to all involved! MasterImage 3D is a true 3D success story that continues to unfold. Stay tuned for more when I get it...

MasterImage 3D is a sponsor of MarketSaw

CinemaCon 2011: Cinema City Int'l Chooses MasterImage 3D as the 3D Systems Provider for its Growing Cinema Empire

Wow. Nice deal here! It's a pleasure to report on the continued success of MasterImage's 3D system. I will be meeting with Peter Koplik President, Digital Cinema) and the MasterImage team here at CinemaCon to check out their newest technologies! Stay tuned for more from the show!!

--Third Largest Multiplex Theatre Operator in Europe to Deploy MasterImage 3D Systems--

Hollywood, CA and Buckinghamshire, England -- (March 28, 2011) - MasterImage 3D, Inc., a provider of pioneering 3D solutions for theaters and mobile devices, announced today that Cinema City International (CCI), the third largest multiplex theatre operator in Europe, has chosen MasterImage 3D as its new 3D cinema system supplier.

CCI Group now has 866 screens in 90 multiplexes operating in 7 territories - Poland, Hungary, Czech Republic, Israel, Romania and Bulgaria. The Group is continuing its expansion with 35 more multiplexes currently under development, which will add 360 new screens. The entire CCI circuit is expected to be fully digital by 2013, with up to 60% of its screens supporting 3D.

Moshe (Mooky) Greidinger, CEO of the CCI Group, said, "MasterImage 3D offers a high quality, low maintenance system. Their single-use glasses eliminate the practice of having to wash and manage 3D glasses, which makes life easier for us, the cinema operators. We have tested thoroughly MasterImage systems and were very much convinced by its top quality. "

"Cinema City International is a force in Central and Eastern Europe -- known as much for keeping the ethos of a family-owned company as they are for their success and size," said Brian Kercher, Managing Director of 3D Cinema, Europe, for MasterImage 3D. "They have a strong team of cinema engineers who understand the needs of exhibitors and we are really pleased that our systems and approach have earned their respect and business. We look forward to a long relationship with CCI and its theatres."

About Cinema City International
Cinema City International is the largest multiplex cinema operator in Central & Eastern Europe and Israel. CCI operates 90 multiplexes with 866 screens, in 7 countries (Poland, Czech Republic, Hungary, Romania, Bulgaria, Slovakia and Israel). There are 35 more multiplexes under development, which will add approximately 360 new screens. In addition, CCI is actively involved in cinema related advertising and in film distribution. In 2010 CCI sold 30.5 million tickets in six countries, 11.1% more than in 2009. The CCI group employs over 4,000 people in 7 countries.

About MasterImage 3D Inc.
MasterImage 3D, Inc. is a 3D technology company that provides pioneering solutions for theaters, mobile devices and gaming. With digital 3D cinema systems installed in 57 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world's first glasses-free 3D mobile phones and is in development for devices in 2011. Its 3D camera ASIC empowers users to create 3D content. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Tokyo, Seoul and Beijing. http://www.masterimage3d.com

MasterImage is a sponsor of MarketSaw.

MasterImage 3D Announces $15M Strategic Investment by Samsung Ventures

Exciting news from MasterImage 3D - They are teaming up with Samsung Ventures for future growth! I will be meeting with the MasterImage team at CinemaCon and checking out their latest creations. I will be sure to share!

Here's the official press release (emphasis is mine):

Investment Substantiates MasterImage 3D Leadership, Supports Companies' Shared Vision for 3D on Every Screen

Hollywood, CA (March 22, 2011) - 3D technology company, MasterImage 3D, Inc. announced today that it has received a $15M investment from Samsung Ventures. MasterImage 3D provides auto-stereoscopic 3D displays and 3D content creation tools for mobile devices, and 3D digital cinema solutions.

MasterImage 3D invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display, which offers a higher quality 3D experience than striped and lenticular approaches. The company enabled one of the world's first glasses-free 3D mobile phones and is in development to deliver additional smartphones and tablets equipped with its 3D displays in 2011. MasterImage 3D digital cinema systems are installed in nearly 60 countries, following a year of over 300% growth.

"Samsung's investment supports our strong belief that we've just begun to realize the impact 3D will have on consumers," said Younghoon Lee, Chairman and CEO of MasterImage 3D. "We are committing this investment to innovation -- specifically, to advancing our 3D solutions for cinema, smartphones, tablets, and larger autostereoscopic displays. We will continue to build toward our vision of 3D on every screen."

Ilseok Yoon, Managing Director of Samsung Ventures America, said, "Our investment in MasterImage 3D is consistent with our strategy to work closely with established market leaders. The company was early to market with auto-stereoscopic 3D mobile displays and has built a significant business in 3D cinema. MasterImage 3D has demonstrated both a technical and business vision in driving adoption of 3D and we look forward to contributing to the progress MasterImage 3D has made in all facets of consumer entertainment and communication."

About Samsung Venture Investment Corporation
Samsung Venture Investment Corporation manages investment and investment-related activities for Samsung affiliate companies. The investment mandate for Samsung Venture Investment Corporation tracks closely to the strategic priorities of Samsung affiliate companies' core operating divisions, and encompasses investments in semiconductors, displays, telecommunications, and consumer electronics.

About MasterImage 3D, Inc.
MasterImage 3D, Inc. is a 3D technology company that provides pioneering solutions for theaters, mobile devices and gaming. With digital 3D cinema systems installed in 57 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world's first glasses-free 3D mobile phones and is in development for devices in 2011. Its 3D camera ASIC empowers users to create 3D content. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Tokyo and Seoul. http://www.masterimage3d.com

I love working with these guys! MasterImage has great products and is in the right place at the right time. Congratulations to all those involved!!

MasterImage is a sponsor of MarketSaw.

40% Of All Regal Screens Have Switched And Are Switching To RealD 3D!

Wow. That number is impressive and bound to grow even more in the coming years! Regal Theaters has announced that they are rolling out 1500 more RealD installations to their cinemas bringing their total percentage of 3D screens to 40%!

RealD screen numbers are totaling between 9,500 and 11,500 right now worldwide, citing my last available numbers.

Regal's CEO Amy Miles said that growing demand is dictating their action.

Onward and upward!! More news on 3D installations when I get it...

RealD is a sponsor of MarketSaw

Korea's Largest Theatre Chain CJ CGV Standardizes on MasterImage Digital 3D Cinema Systems

As of right now, MasterImage 3D projection systems are now in more than 70% of Korea's 3D theaters. Those are pretty impressive numbers for the company that continues to make great inroads into the marketplace.

Further, MasterImage 3D also recently entered the New Zealand exhibition market, with the sale of its first digital 3D cinema system to Palmerston North-based Downtown Cinemas, that nation's largest multiplex franchise.

Here is the Korean press release:
Burbank, California and Seoul, Korea (July 19, 2010) - 3D technology company MasterImage 3D, LLC announced today that CJ CGV, the largest theatre chain in Korea, recently converted 58 additional screens to 3D with MasterImage digital 3D cinema systems. In addition to supplying systems for all of CJ CGV's 160 3D theatres, MasterImage 3D has also installed four systems in Korea's Lotte Cinema in Suncheon.

These installations, combined with existing systems at Primus Cinema, Ya Woo Ri Cinemas and more theatres across Korea, bring MasterImage's total to 175 of the country's estimated 250 digital 3D screens -- more than 70% of Korea's total 3D exhibition market share.

CGV Manager Sung woo Kang said, "MasterImage 3D's system offers an outstanding value compared to other products on the market, and it is simple to install. Also, with the high resolution picture quality, audiences' responses to the presentation are great."

MasterImage 3D has experienced rapid growth in the demand for its digital 3D theatre systems, nearly doubling its worldwide installation in the past eighteen months. Today, the company has installed more than 1,800 systems in 40 countries worldwide (approximately 400 in the US, 770 in Europe and 700 in Asia and the rest of the world).

Younghoon Lee, founder, chairman and CEO of MasterImage 3D said, "From our US headquarters and offices in Asia and Europe we are aggressively converting theatre markets all over the world. Exhibitors are recognizing that our ownership-based model and passive-glasses approach offers them a different, and often more attractive business proposition than competitive systems and they're demonstrating that recognition by choosing MasterImage in increasing numbers."

About CJ CGV
CJ CGV (http://www.cgv.co.kr) is the largest multiplex theater franchise in Korea. Established as a joint venture consisting of CJ Group of Korea, Golden Harvest of Hong Kong and Village Roadshow of Australia, CJ CGV is independently managed by CJ Group at present. As of January 2010, CJ CGV owns 70 movie theaters nationwide. Recently, CJ CGV, as the first in Korea, opened a 3D screen in LA for advancing into the U.S. market.

About MasterImage 3D, LLC
MasterImage 3D, LLC is a stereoscopic 3D technology company that provides pioneering 3D solutions for theaters, television and handheld devices. With more than 1,800 theatre systems installed worldwide, MasterImage offers audiences the best 3D image experience, while providing exhibitors with a compelling ownership-based pricing model. The company's auto-stereoscopic (glasses-free), 3D LCD technology for mobile and electronic devices are the first commercial displays of their kind, and the company's 3D camera ASIC empowers dual camera-equipped devices that enable users to create and share 3D content. The company is gearing up to deploy millions of auto-stereoscopic units with multiple manufactures worldwide. Founded in 2004, MasterImage is privately held by Symphony 3D Holdings and is headquartered in Burbank, California with offices in Buckinghamshire, UK and Seoul, S. Korea.

MasterImage is a sponsor of MarketSaw

MasterImage 3D Lands Another Theater Chain In Europe

MasterImage has just announced at Cinema Expo in Amsterdam that the Kinepolis Cinema Group has standardized on the MasterImage digital 3D projection system.

If you have been following this 3D projection company along with us, then you will know that they offer a superb 3D projection solution at an affordable price to theater owners. Consumers love the experience too - I have seen their solution firsthand and was very impressed. Congratulations MasterImage on yet another signing.

Kinepolis has 23 multiplex theaters across Europe.

Here is the press release:
43% of Kinepolis digital screens will be using MasterImage MI-2100 systems only by year’'s end in France, Spain and Switzerland

Burbank, CA (June 22, 2010) Today at Cinema Expo 2010 in Amsterdam, 3D technology company MasterImage 3D, LLC announced that Kinepolis Cinema Group has standardized on MasterImage digital 3D cinema systems to bring stereoscopic 3D movies and programming to audiences across Europe. Kinepolis has purchased and installed MasterImage MI-2100 systems covering 35% of their digital screens to date, with a rollout of an additional 8% planned by year’s end for cinemas across Europe.

Kinepolis Cinema Group, which encompasses 317 screens in 23 multiplexes, was one of the first exhibitors to adopt digital projection on a large scale and have great plans to increase the rollout of 3D screens across Europe. After extensive technical tests Kinepolis has now chosen MasterImage 3D to be their preferred supplier of 3D screens in France, Spain and Switzerland. This will include rolling out 3D to new cinemas as well as replacing 3D screens from Kinepolis’ previous supplier.

“MasterImage’s approach gives us what we need most — the best presentation for our audiences and a business model that makes sense,” said Nicolas Hamon, Kinepolis’ projection and sound manager. “There’s no seat tax to pay as we’ll own the systems outright, and we won’t need to manage the loss of expensive glasses, since MasterImage offers one-time and reusable glasses, both at a fraction of the cost of other providers. We’re confident that MasterImage is absolutely the right choice for our cinemas and our audiences.”

The MasterImage MI-2100 digital 3D cinema system offers high-quality presentation, single-or multi-use eyewear, is easily portable between screens and is available through a compelling, ownership-based pricing model. Supported by European and all six major Hollywood studios and many independent distributors, MasterImage systems are installed in 38 countries including the UK, France, Italy, Denmark, US, China, Australia and more.

“MasterImage seems one jump ahead of their competitors and have proven to us that they understand both the technology and the financial concerns of the cinema owners,’’ continued Hamon.

Brian Kercher, Managing Director of 3D Cinema, MasterImage Europe notes that “we are delighted to be working with such a dynamic organization as Kinepolis and welcome the opportunity to bring high quality 3D to Kinepolis audiences throughout Europe.’’

About MasterImage 3D, LLC
MasterImage 3D, LLC is a stereoscopic 3D technology company that provides pioneering 3D solutions for theaters, television and handheld devices. With more than 1,600 theatre systems installed worldwide, MasterImage offers audiences the best 3D image experience, while providing exhibitors with a compelling ownership-based pricing model. The company’s auto-stereoscopic (glasses-free), 3D LCD technology for mobile and electronic devices are the first commercial displays of their kind, and the company’s 3D camera ASIC empowers dual camera-equipped devices that enable users to create and share 3D content. The company is gearing up to deploy millions of auto-stereoscopic units with multiple manufactures worldwide. Founded in 2004, MasterImage was recently acquired and capitalized by US-based Symphony 3D Holdings and is headquartered in Burbank, California.

About Kinepolis Group
Kinepolis is a source of relaxation and contemporary entertainment for all age groups through its network of movie theatres. The Kinepolis concept is characterised by a constant drive to innovate and focus on customers. In terms of technology, in past years this has resulted in the digitisation of the motion picture medium and the development of 3D cinema. In terms of content, Kinepolis now programmes an original mix of traditional movies and sports, cultural and social events. Since forming in 1997 and the initial public offering in 1998, Kinepolis has grown into market leader in Belgium and trendsetter in Europe. Kinepolis runs 23 multiplex cinemas in Belgium, France, Spain, Poland and Switzerland. Kinepolis employs 1880 people and welcomed 22 million paying customers in 2009. Revenue in 2009 was € 231.2m.

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3D Projection Company MasterImage Expands Into Europe

Jim here. When I was at ShoWest this year, I had the pleasure of meeting the executive team of MasterImage who showed me their new 3D projection technology and it was simply amazing. And affordable! I love their business model and I believe the industry needs this solution to open doors for all theater players and situations. They are a serious player in this space and their product is very, very good. If you are a theater owner investigating options, definitely consider this company.

Here is their press release about their new offices at Pinewood Studios in the UK (emphasis is mine):

3D company MasterImage 3D, LLC has expanded its operations with the opening today of its European office. Located in the UK’s legendary Pinewood Studios, the new office serves the fast-growing number of theaters adopting MasterImage’s 3D digital cinema systems across Europe and will help drive adoption of its auto-stereoscopic 3D display systems. Cinema technology veterans Brian Kercher, newly named managing director of 3D cinema, MasterImage 3D Europe, and Andrew Lee, director of sales engineering, are leading the company’s European operations.

MasterImage provides 3D solutions for cinemas, flat panel displays for televisions and mobile devices, and cameras. In the past six months MasterImage has doubled its theatrical market share, with more than 1,600 systems installed worldwide (over 500 of them in Europe). All six major Hollywood studios, along with independent distributors, support the MasterImage format for their 3D features. In 2009 the company also commercialized the world’'s first glasses-free 3D mobile device, the Hitachi Wooo.

“"When I encountered MasterImage’s technology I was struck by the opportunity",” said Kercher. “"The company had an incredibly strong offering and a significant opportunity for growth in Europe. The quality of the MasterImage 3D presentation is unrivaled, and it has a cost of ownership that cannot be matched by 3D technology that uses expensive glasses or an endless ‘seat tax’ business model. Plus, MasterImage works through local integrators that cinemas already know and trust. With our full support and service organization now based in Europe together with our local integration partners, MasterImage is well positioned to bring beautiful 3D digital images to audiences in every corner of the region.”"

Kercher joins MasterImage from Eastman Kodak, where he was general manager of the company’s digital cinema business. In his fifteen-year tenure with Kodak Kercher held executive and sales roles, most recently developing the company’s digital cinema business in EMEAR. Kercher also developed new market customer bases for Quantel and Hi-Q Systems, and has been a member of the Board of Directors of Cinesite Europe since 2004.

Andrew Lee heads technical operations of MasterImage 3D Europe. He has been with the company since 2009 and was most recently vice president of cinema technology. Lee relocates to the UK from Toronto. A twenty year veteran of the 3D motion picture presentation industry, Lee built his expertise at IMAX, where he spent fourteen years developing 3D glasses and 3D camera and presentation technology. He is recognized as an industry expert in 3D screen technology and manufacturing techniques. Lee has also held senior level R&D roles at MDI and Franklin Designs International.

Said MasterImage CEO Younghoon Lee, "“We have been quietly developing and delivering 3D solutions since 2004 for an emerging 3D market, to the point where we are now providing the highest quality 3D experience from cinemas to cell phones. With Brian’s and Andrew’s experience and leadership, our European operation will help us to meet the demands of our growing customer base and deliver 3D images to a worldwide market hungry for 3D content and the means to view it.”"

About MasterImage 3D, LLC
MasterImage 3D, LLC is a stereoscopic 3D technology company that provides pioneering 3D solutions for theaters, television and handheld devices. With more than 1,600 theatre systems installed worldwide, MasterImage offers audiences the best 3D image experience, while providing exhibitors with a compelling ownership-based pricing model. The company’s auto-stereoscopic (glasses-free), 3D LCD technology for mobile and electronic devices are the first commercial displays of their kind, and the company’s 3D camera ASIC empowers dual camera-equipped devices that enable users to create and share 3D content. The company is gearing up to deploy millions of auto-stereoscopic units with multiple manufactures worldwide. Founded in 2004, MasterImage was recently acquired and capitalized by US-based Symphony 3D Holdings and is headquartered in Burbank, California.

I had the opportunity to try out the Hitachi Wooo H001 and let me tell you it was impressive. It has a 3.1 inch with an outstanding 854x480p resolution and is autostereoscopic! I was skeptical until I saw it. It has quite a wide range of viewing angles without losing 3D too. It is worth the time to check it out!

Looking forward to seeing more from this company as they continue their rapid 3D theatrical projection growth around the world.

MasterImage To Unveil New Multi-Use 3D Glasses at 2010 NAB Show

Jim here. I have been impressed with what I have been seeing from MasterImage of late and I think now is the time to bring up something that I think is an excellent idea: Choice. MasterImage is another 3D projection company in the same business as RealD, Dolby 3D, Xpand, IMAX 3D and others.

As you know, when you go to theaters in most cases you will be given a pair of disposible and recyclable glasses. Others will offer you glasses that you must return at the end of the screening. They are a good solution for the masses. However, there has never before been a choice of glasses offered before by a single vendor. Enter MasterImage.

MasterImage is adding a premium quality set of glasses that may be offered for sale in theaters for patrons who know that they will be seeing future 3D movies and want to own their own pair of glasses. Wholesale price is $5.

The only issue I see that may develop is that customers may deem that they should not have to pay as high a premium for 3D movies if they are bringing their own glasses. Customers are not savvy to the inner workings of why 3D movies cost more, but they obviously know that the pair of 3D glasses that they get at every screening costs money. If they are eliminating that cost by bringing their own theater-bought glasses... you see where I am going with this.

Then again, it may not happen. I personally like choice and I feel it is an excellent solution that other 3D projection companies should look at. Of course either way it is ultimately a better environmental solution to reuse than recycle if given a choice. And yes, you can certainly reuse your disposible 3D glasses too, but they are far more flimsy and will not last nearly as long.

Here is their press release:
MasterImage 3D, LLC, a 3D technology company that provides pioneering stereoscopic and autostereoscopic 3D systems, will introduce premium quality, multi-use glasses for their 3D
digital cinema systems at the 2010 NAB Show. The environmentally friendly, high-performance glasses are fitted with the company's advanced, circular polarized lenses. The MasterImage glasses will be available to theater owners worldwide, May 2010, at a market setting list price of $5.00, per pair.

Supported by all six major studios, MasterImage has seen its theatrical market share rise 1200% during the past 18 months because it offers superior digital technologies, along with a cost-effective, ownership-based pricing model. The stylish, reusable glasses do not require batteries and complement the company's single-use offering.

"We are mindful of the environmental benefits afforded by reusable glasses and wanted to offer exhibitors options, so they can select the right product for their needs," said MasterImage's Peter Koplik. "With this new, market setting offer, Master Image will outfit theaters with multi-use glasses at less than one-fourth the cost of what competitors are charging for comparable alternatives."

MasterImage is exhibiting at the 2010 NAB Show in Las Vegas, in the 3D Pavilion, booth SL 4514G, April 12-15. There, the company will showcase the new glasses, along with its pioneering, autostereoscopic mobile display systems.

About MasterImage 3D, LLC
MasterImage 3D is a stereoscopic 3D technology company that provides pioneering 3D solutions for theaters, flat panel displays and handheld devices. With more than 1,400 digital 3D theatre systems installed worldwide, MasterImage offers audiences the best 3D image experience, while providing exhibitors with a compelling ownership-based pricing model. The company's auto-stereoscopic (glasses-free), 3D LCD technology for mobile and electronic devices are the first commercial displays of their kind, and the company's 3D camera ASIC empowers dual camera-equipped devices that enable users to create and share 3D content. The company is gearing up to deploy millions of auto-stereoscopic units with multiple manufactures worldwide. Founded in 2004, the company was recently acquired and capitalized by US-based Symphony 3D Holdings and is now headquartered in Burbank, California.

Keep an eye on these guys. I saw their projection in action at ShoWest and it is excellent. Further, their solution costs ~$30,000 and there is no monthly subscriber fee. Once theater chains own the solution, that's it. I like what I see! They have had a heckuva year.

Oh and if you are at NAB, check out their portable, glasses-free 3D solution! It looks STUNNING.

AVATAR Preview At Adobe MAX 2009: Reader's Review! **MILD SPOILERS**

Jim here. Thanks to 3211 for the awesome review that we were waiting for of the AVATAR preview at Adobe MAX 2009!

**MILD SPOILERS**

The following is verbatim taken from a recent comment post:

Trudy Chacon sets the Samson down in a clearing and Corporal Lyle Wainfleet, Grace, Norm and Jake step out. Over the roar of twin rotors Grace tells Trudy, "Shut it down; we're gonna be a while." She then turns to Wainfleet, rifle stock locked to his shoulder,"You stay here," Grace says, "we've already got one crazy Marine." Jake's face forms a wry smile, and with rifle ready he leads his fellow AVTR scientists into the jungle.

Lemurs. "Something" Lemurs. Can't remember what the "something" was. That's what Grace called them anyway. At least a dozen swing through thick jungles using four arms and two legs. That's right, six appendages; like every other creature on Pandora. Jake raises his rifle, aiming to blast them to oblivion. But Grace stops him. The Lemurs are peaceful and the gunfire may draw attention from something less "friendly."

The remaining preview is a mix of scenes from Comic-Con, Avatar Day and Fantastic Fest. Jon Landau introduces each:

1) Colonel Quaritch briefing the scientists (Jake narration at the end of the scene).

1) Jake in the lab (his quick narration at the beginning describes some of the experience), seeing his Avatar in stasis - "It looks like him," Jake says, referring to his brother. Norm then reminds him, "He looks like you." (By the end of this scene, the blend of music, 3D imagery and performance made my eyes well with tears. Yes, it IS that powerful.)

2) Jake transmits his consciousness into his Avatar for the first time.

3) Landing in the jungle clearing (described above).

4) Grace and Norm taking plant samples from the jungle floor. Norm's curiosity gets the better of him, licking his finger and touching a plant. Exasperated, Grace says, "Norm, you've contaminated the sample with your saliva." Jake wanders off, into a field of giant orange/pink flowers. Delighted and amazed, he touches one and WHOOSH, it sucks itself into the ground. Vanishing from sight. He does it again and before you know it, all the flowers have gone. This leads to the Thanator chase.

6) His clothes torn, his skin bleeding, Jake moves through the jungle, out of breath. High on a tree branch rises Neytiri. She watches him clumsily move through the foliage. He doesn't belong. She draws her bow, poison-tipped arrow poised to remove Jake's Avatar from the planet. Permanently. Without warning, one of those little Jelly-fish looking creatures from the trailer drifts from the sky and lands on the tip of the arrow. Neytiri's eyes go wide, stunned. The little creature then floats away. Neytiri lowers her weapon, sparing Jake Avatar's life.

7) The "Breaking the Banshee" sequence. Same as the Avatar Day screening, except with an extended flying sequence. Neytiri joins Jake and they soar astride they're Banshees through the majestic Halelujah (floating) Mountains (or something like them, anyway). The scene ends with more of Jake's narration. (I wish I could remember what he says.)

That's it! The lights come up, Jon thanks us for our time, the theater empties.

Before the RealD projector rolled, Jon Landau took the stage and explained in quite impressive detail how the team used Adobe software extensively from development through post-production. Pandoran concept art plays across a giant screen. An Adobe After Effects demo showing compositing/rotomation of Jake's Avatar over live action photography plays on the screen while Jon speaks. He introduces the story of Avatar to the audience. They are enthralled.

A quick thought: After speaking with many folks after the screening, it seems the general consensus of the male audience was that the footage was "incredible, awesome, mind-blowing, can't wait to see it." Surprisingly, the reaction was the same, if not stronger, from the women. It seems they responded powerfully to the love story, "colorful dragons"(Banshees) and "Elf-looking" blue giants (Na'vi). They said they absolutely "LOVED" these fantasy elements and can't wait to see the rest of the movie! Oh well, so much for the haters predicting it to fail with female audiences. Avatar will be huge.

Thanks for reading!

3211 goes on to comment about the 3D projection too:
One more thing... the footage played across a 70-foot screen at 2.40:1. The judder artifacting from 24p was less noticeable with the RealD projection than during the IMAX 3D Avatar Day projection. Perhaps RealD's "triple-flash" helps to minimize it, although I have no evidence to back that up scientifically.

Very, very interesting! I have yet to compare the two 3D projections but this is very encouraging news. ALSO - VERY ENCOURAGING hearing the reaction of women to the movie!! He is right - AVATAR will be absolutely huge.

3D Shorts: FINAL DESTINATION Gets New Name; 50 YEARS Gets Distribution; HUMPTY DUMPTY Gets New Poster

Hey Jim here. Got some quick 3D news for you...

- FINAL DESTINATION: DEATH TRIP 3D is no longer. It has been renamed to THE FINAL DESTINATION - nothing too drastic, but better if you ask me. Almost sounds like a reboot attempt from scratch rather than as part of a franchise. (Source: Box Office Mojo)

Ok. Name change. Not sure about the timing, but I didn't really like the first one anyway...

- AROUND THE WORLD IN 50 YEARS has picked up distribution while at the Cannes Film Festival through Universal Music Group. Apparently the deal was consumated after a presentation of the movie which also included about 15 minutes of 3D. Moreover, it is not just for North American theatrical distribution but also DVD, TV, Non-theatrical and global soundtrack rights. (Source: Animation Magazine)

Love it when a plan comes together. Looks like UMG fell in love the project - can't wait to see it.

- Sony and Regal Cinemas have shaken hands on a 4K digital projector rollout to ~5,000 screens over the next 3 to 5 years. Of special note is that they have a grand total of ~6,700 screens right now, so digital will be making up about 75% of all their screens. This comes right on the heels of another massive 4K projector deal with AMC (4,700 screens) - making Sony 4K the industry leader right out of no where. That is if you can ever say that about Sony. 4K is the real deal guys. Congrats on the deals. And bring on 3D! :-)

Well if you had any doubt about Sony's entry in digital and 3D, you can drop them now. That is a rather resounding industry endorsement don't you think? I have seen the tech first hand (albeit a smallish screen) and it does look amazing.

- HUMPTY DUMPTY has revealed his box office teeth early - a new poster has the human/alien creature pulling a Jack Nicholson from behind a hole in a door. The movie is about an alien that wreaks havoc on humans after his mother is "abused by two rednecks in the Deep South". I think it has a great deal of potential... (Source: MySpace via ShockTilYouDrop)

Kinda disturbing character don't you think? And if the Executive Producer (Mark Ordesky) has anything to do with it, the FX are gonna be WILD.

Quick Post: HUGE Sony deal with AMC For Digital 4K Projectors

Jim here. Just got wind of a mega deal for Sony to help them pull even with Texas Instruments in Digital 4K projector deployments.

It is a $315 million deal. TI has 5,476 deployments but this deal will bring Sony up to ~5,000 4K projectors in North America.

The Sony projectors will be installed starting in the second quarter of this year and will finish up in 2012.

AND... an exciting quote from Frank Rash a SVP with AMC: “Digital cinema gives us a huge opportunity to do 3-D, live broadcasts and playback of live events."

YES! I am really stoked about live 3D events too. A great deal for both parties.

AND more from Showest coming up! Stay tuned...

RealD And Sony Partner On 4K Projector

Jim here. NOW it is making sense. A while ago I reported that Sony will be introducing a new 4K projector with a 3D adaptor and I was puzzled over the very late entry into the field - a field where there is already a clear winner in the 3D add-on realm, RealD.

Today, THR is reporting that Sony has in fact teamed up with RealD to deliver a built in 3D 4K projection system - one that is compatible with other Sony 4K resolution projectors.

It is not known whether Sony has solved the issue of being limited to screen sizes of 55 feet or less - perhaps that is why Sony has partnered with RealD, as the Beverly Hills based 3D company has solved the riddle of larger screens with their XL technology.

Originally Sony had targeted a March 2009 release of the solution.

A large competitor of Sony's in this arena will be Christie (along with Barco and NEC), who also recently announced their Brilliant3D technology that coincidentally (or more likely not) also uses RealD. In this case, they in fact use the RealD XL technology to facilitate projection on screens of up to 75 feet. Christie's 3D solution is however, limited to only 2K resolution.

This is great clarification for me. I feel much better about the progression of the 3D projection industry with this knowledge in place! Great job guys.

Quick Post: Christie Launches Industry First Technological Breakthrough for 3D

CYPRESS, CA – October 13, 2008 – Christie, a leader in digital cinema projection, is pleased to introduce its Brilliant3D technology that enables 3D content to be projected in full 2K resolution for digital cinema projectors utilizing 1.2” DMD chips from Texas Instruments. A first for the industry, this new technology will be available exclusively on all Christie digital cinema projectors and will be launched at ShowEast beginning October 13th in Orlando, FL. Following the successful demonstrations with RealD at IBC in Amsterdam last month, Christie’s new technology provides 33% more brightness for 3D content and uses only a single lens system.

“We’re very excited about this technological development from Christie. This advancement combined with our RealD XL system enhances the 3D experience tremendously. Together, we can fill screens up to 75ft in width with true triple-flash capable technology, making 3D films even brighter and clearer,” noted Joseph Peixoto, president of worldwide cinema, RealD.

Craig Sholder, vice-president of Christie’s Entertainment Solutions stated, “With more than 15 new movies slated for 3D release over the next 18 months, Christie’s new Brilliant3D will enable exhibitors to project 3D movies onto the largest screens—while reducing both lamp and electricity expenses. Christie engineers initiated development of this technology so that audiences would have the most compelling 3D experience.”

Christie Brilliant3D will be available on the world’s brightest 2K DLP Cinema® projectors, the Christie CP2000-SB and Christie CP2000-XB, as well as on the Christie CP2000-ZX. Christie’s CP2000-M digital cinema projector, based on the .98” DMD chip, will also feature Christie Brilliant3D technology. With this new technology, Christie now offers 3D in full 2K resolution at brightness levels not previously seen before in theatres.

Sholder added, “We’ve enabled our full suite of digital cinema projectors with Christie technology. And, our flagship Christie CP2000-SB will offer double the brightness for 3D projection than any other competitive product on the market. We’re thrilled to offer a much more viable solution to the industry for projecting 3D movies on medium and large screens. Christie remains at the forefront of the digital cinema revolution with 3D solutions for every exhibitor on any size screen.”

In addition, Christie is also announcing a new suite of variable prime zoom lenses that enable a convenient and cost-effective, single lens solution for 2D and 3D content regardless of format, keeping operating costs down. These lenses and new projector solutions will be available for the release of the 3D blockbusters scheduled for the upcoming holiday season.

ShowEast attendees will see Christie’s Brilliant3D technology in action on the Christie CP2000-XB showing select scenes from Lionsgate’s, “My Bloody Valentine”, and Disney’s “Bolt” 3D trailer on the Christie CP2000-ZX displayed at their booth # 1100.

This is awesome news for 2K digital projection. Gotta see this in action!

GDC And Real D Creating 3D Platform Partnership

GDC Forges Partnership with RealD to Deliver Leading-edge 3D Digital Cinema Experience

USA (Oct 9, 2008) - GDC is pleased to announce a partnership with RealD, the global leader in 3D cinema technology. Under the partnership, GDC’s best-selling digital cinema server - SA-2100 will be offered as part of RealD’s premier 3D platform for future 3D rollout.

GDC is the market leader in Asia with two-thirds of the market share and has the second largest deployment of digital cinema servers worldwide. RealD is the global leader in 3D, having captured 90% of the worldwide digital 3D market. The partnership will propel GDC servers into the fast expanding 3D market, estimated to reach between 4000 and 5000 screens by 2009. Early success of the partnership includes 20 installations at Lotte Cinema, South Korea.

GDC’s SA-2100 digital cinema server has been vigorously tested by RealD and awarded the “RealD Ready” status, which is an assurance of full “out-of-the-box” compatibility with the RealD system.

“GDC’s LINUX-based servers are one of the most robust and reliable servers on the market,” stated Joe Peixoto, President, Worldwide Cinema, RealD 3D. “We are encouraged by the initial success in Korea and expect to see additional 3D deployment throughout the rest of world with GDC servers in the near future.”

“3D digital is a rapidly growing force in digital cinema. We recognized this from the beginning and made sure that our SA-2100 digital cinema server can play both 2D and 3D movie files,” said Dr Man-Nang CHONG, founder and CEO of GDC Technology. “We are honored to be a partner with RealD and excited by the prospect of growing our server business together with RealD’s rapid expansion in the 3D digital rollout.”

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About GDC Technology (website: www.gdc-tech.com )

GDC Technology (“GDC”) is a subsidiary of the Hong Kong publicly listed company - Global Digital Creations Holdings Limited. GDC is one of the leading solution providers for digital cinema, media delivery and display markets. GDC has successfully delivered and installed over 1000 operating digital cinema servers worldwide, including Austria, Africa, China, Germany, Hong Kong, India, Indonesia, Korea, Singapore, Slovakia, Slovenia, Spain, Switzerland, Taiwan, Thailand, the Netherlands, the Philippines, the US and UK. More than 500 feature titles have been released digitally on GDC’s Digital Cinema Servers.

About RealD (website: www.reald.com)
RealD is the global leader in 3D, bringing the most advanced and enjoyable digital 3D experience to cinemas worldwide. RealD’s next-generation technology, deployed across the world’s largest 3D platform in 24 countries, provides a stunningly realistic viewing experience beyond the usual concepts of 3D cinema. The impact of 3D upon today’s moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more.

I can see how this will work reciprocally as well - Real D will have a much more pronounced presence in Asia now and will definitely facilitate aggressive growth in that region. Anytime you can have an out of the box, turn key experience in deploying a technology, its good news for the speed and integrity of the solution. Awesome news!