Sunday, February 14, 2010

Disney's 3D Animation RAPUNZEL Now Entitled TANGLED

Jim here. I waited a bit to make sure this was on the up and up first as I thought that if Disney were going to rename a property they would have done so MUCH earlier. But that is not the case with RAPUNZEL according to Disney (via /Film).

Disney Animation has renamed RAPUNZEL to TANGLED. Word is they are doing it partially to alleviate fears that some young boys would be turned off by the title's perceived feminine name. Interesting point of view. Disney apparently has gotten a little shaken by the average return that THE PRINCESS AND THE FROG gave them ($101m domestic, $150m worldwide) when really they just have to release their movies in 3D! lol.

Seriously though, S3D delivers that extra box office that is very important to the studios' bottom line. While I understood what they were trying to accomplish with TPATF, traditional, hand drawn 2D cartoons may be a thing of the past for cinematic audiences. With each successive revolution of technology in Hollywood, old school animation gets further behind. You know, I really do hate saying that too. I have enjoyed watching Disney hand drawn animation all my life. But the young generations have not. That's something to keep in mind going forward.

RAPUNZEL TANGLED should be a nice hit for them. I cannot wager a guess at box office at this point, but suffice it to say it will do much better than TPATF. Stereoscopic 3D is one of those reasons.

TANGLED will be in 3D theaters November 24.

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