Thursday, July 30, 2009

Ramesh Raskar of MIT Media Lab on the Future of Imaging

Michael here. We know that stereoscopic 3D has already made a huge impact on cinema over the past couple of years, and that it is well on its way to your home.

But what’s next? Prof. Ramesh Raskar (left in below picture), leader of the Camera Culture research group at the MIT Media Lab and Co-Director of the Center for Future Storytelling, has his eye on the future and is working with his teams to bring some incredible new technologies into existence that will not only transform how we see movies, but how we record and share the stories of our lives.

Imagine 6D or even 8D capture and display. Personal, do-it-anywhere motion capture. Cameras that will guarantee that your subject is never out of focus, and others that can even see around corners.

A huge thanks to Prof. Raskar for taking the time to talk with me about his projects!


MICHAEL: The research you are doing seems to be aimed at what's next, beyond stereo 3D. What do you think will be the "next big thing?" Will there be something beyond 3D that will continue to provide the impetus for people to go outside their homes to the movie theater?

PROF. RASKAR: Certainly. 3D is just a piece of the puzzle. The key limitation for anything that is on traditional formats is that you are always going to trade off the resolution for other parameters. You lose resolution to see stereo on a traditional monoscopic display - lenticulars - or if you do time sequential you lose resolution in time. As resolution in space (which is pixels) and resolution in time (which is frame rate) becomes less of an issue, then you can start trading off the resolution for color, or stereo, and so on. We've already seen that a little bit, where you have six channels - some Mitsubishi and Samsung projectors support that - six primary channels, six primary colors, as opposed to three. And then either time sequential, or view sequential.

MICHAEL: The autostereoscopic displays I saw at CES were impressive, but were based on 1080P screens. I didn't get a chance to see Phillips' 4K model.

PROF. RASKAR: [For autostereoscopic] you will lose resolution in time or in space. To get more views, you need more pixels that can only be created in space or in time. The fact that autostereoscopic displays are being based on 1080p is really a legacy issue. They should really be being built on 4K, or even larger screens. And that will come. It's just a matter of time.

MICHAEL: Some have the opinion that consumers won't accept 4k in an 8k world.

PROF. RASKAR: I don't think that argument is valid. At some point it's OK to trade off resolution for stereo. But right now, at 1080P, we're just at the acceptable level of resolution. So if you go from 1080 to half of that - that's not acceptable. But once you go to 8K I think 4K would be sufficient. It's like buying a camera that is 6 Megapixel versus 12 Megapixel. Does anyone really care? It's just a marketing gimmick.

MICHAEL: Many have been pushing for higher frame rates in theaters - either 48 fps or 60 fps. But what about the idea of eliminating the very idea of discrete frames?

PROF. RASKAR: Yes, certainly. More people are talking about "frameless" rendering, in which certain parts of the image get updated in an asynchronous manner - so there is no sanctity of a frame. I'm a believer in that concept as well, but as soon as your frame rate becomes sufficiently fast - let's say it's 500 frames per second - things like frameless motions can be implemented with a 500 hz projector, or 500 hz displays. There's not that big an issue to get there. The key reason people are talking about frameless rendering is because of bandwidth. So if you have a mostly static screen, and a character moving really fast, then you don't have to update all the pixels, as not all the pixels are changing - you can save on bandwidth.

MICHAEL: So, where do you see the future of imaging heading?

PROF. RASKAR: We are creating things like 6 dimensional displays. You start with a 2D image. If you add horizontal parallax that's 3D. If you add vertical parallax that's actually 4D. And it turns out that mathematically, if you are to express the experience of a static world, it can be represented using 4 dimensional quantities, not 3 dimensional quantities. So the experience of the world is not actually, 3D, but 4D. Some people refer to this as "light fields."

The idea is that you don't represent the world with pixels, but with the rays, and what is happening along each of the rays. As you can imagine, if I move the camera around outside, I am capturing different rays of what is out there.

So that's 4D. So where does the 6th dimension come from? It's based on the lighting. Even if I create a hologram of a flower, and right next to that I put a real flower, they still don't look that similar because if I bring a flashlight then the real flower will respond with beautiful caustics (specular highlights and reflections), shadows, and reflections, but the hologram will not. It will only change with viewpoint, not with lighting. So we are creating displays that also respond to light.

MICHAEL: Do you use lenticulars over the pixels that react to varying incident light angles?

PROF. RASKAR: We use microlenses - I wouldn't call them lenticulars any more, because they are pretty complex per-pixel. We are basically using optics to channel the ambient light so that it reveals a particular part of the image; and for a given viewpoint, it recreates the particular 3D appearance of that object. So I think that things like that would become very interesting. Not necessarily for cinema in the short run, but definitely for home entertainment - where you may shoot a video of your vacation, you come home to watch it, and you want to probe your video with ambient lights, or flashlights. So it’s 3D and also responds to how it was when captured.

MICHAEL: So it has horizontal parallax, vertical parallax, as well as response to light.

PROF. RASKAR: The X position of light, and the Y position of light make it 6D. And mathematically speaking, in our field we call it an 8-dimensional reflectance field. Instead of just holding a flashlight, you could hold a video projector. And the frame buffer for that video projector is also 2-dimensional. So 4 dimensional for viewing, and 4 dimensional for illumination. So put together it is an 8 dimensional reflectance field. So in the research world, the search for 8 dimensional capture and display is a very important goal, and once we get there we can really create hyperrealistic imagery.

MICHAEL: How far along on the path towards 8D are you right now?

PROF. RASKAR: Many people have looked into 8 dimensional capture already, and some of it is already getting used in special effects, where they will capture an expression of a character under an array of lights, and they will record his/her whole appearance, so at post-production, they can manipulate it. This was used in Benjamin Button. So the 8D capture is already there in a way, but as you can imagine it is very cumbersome, very expensive, very special facilities.

MICHAEL: Like the special birdcage-like contraption used by Mova.

PROF. RASKAR: Exactly. People have tried to do 8D capture, but nobody has tried to do more than 4 dimensional display. So our group is the first one to create a 6 dimensional display. And we built one a couple of years ago, which is really exciting. And Mike Bove is working on holographic displays, and we are working on 6 dimensional displays. We think both are really exciting. Another field is multispectral – to create images that aren’t just RGB, but have 6 or 8 color channels. If you look at the real world – a rainbow, for example, cannot be respresented that well in just 3 colors. Certain butterflies, ocean colors, with a very deep cyan, are not captured well with RGB systems, since the color-gamut is not covered with just the primaries. 3 colors is not enough. With 6, you can recreate much more realistic images. But the problem is that we don’t have cameras than can capture in 6 colors.

MICHAEL: Are you working on capture tech for 6 channel color?

PROF. RASKAR: We are working on a device with a color synthesizer. We call it "programmable-wavelength imaging." We have a camera that can change its spectrum. Say, if we are shooting videos of a butterfly, ocean colors, etc., we would pick more cyans, and at home when viewing we could boost more cyans.

MICHAEL: What can you tell me about the smart cameras and computational photography you are working on, such as the anti-motion blur technology.

PROF. RASKAR: The basic concept is that we want to simplify the capture-time decisions. The difference between professionals and amateurs is decreasing rapidly – the part that makes professionals stand apart is that they can make really good decisions at the time of the shoot. They can set the right exposure times, the right ISO, the right focus, focal plane, and so on. And amateurs are not so good at making those decisions. But if you can move all those decisions to post-capture (digitally refocus, remove motion blur, or relight the scene) then anybody in a creative spirit can create beautiful visual imaging.

MICHAEL: You have your hands full – is there any one project that is taking up the majority of your effort at the moment?

PROF. RASKAR: Every one of them is taking up all my effort!

We’re building lots of crazy things. We are building cameras that can see through volumetric objects such as fog, and give post capture control. We are working on a camera that can look around a corner using flash photography.

On the motion analysis side, we are building a motion capture technology called Second Skin, which enables us to finally take motion capture in the real world. All of the components we are building are very lightweight. We just mounted a camera and rig on a car, and one of our guys was running down the street- and we could capture that. That would be almost impossible to do with other methods. Being able to do on-set motion capture is the holy grail of motion capture. we don’t need dots – our technology is imperceptible. We could do a live shot on TV, where you have a character that’s wired up with our technology, and have a live shot that shows the transformation. James Cameron is trying similar things with his pre-vis[ualization].




I think [Second Skin] is the right direction for not just on-set motion capture, but live pre-vis. Also, The Shader Lamps technology we have built is for live feedback to the actor about where they are. Instead of a white ball telling them their eyeline, convergence points, and so on, it will all be real. It will be an integrated environment where the actors can see themselves, the director can see, and the final viewers can see, almost in real time. That’s kind of the dream. And we have pieces of the puzzle in motion capture, in cameras, and on displays.

MICHAEL: Do you see a competition emerging between lenticular-related technologies like 6D and 8D displays, and holograms?

PROF. RASKAR: The limits of a hologram and a lenticular display are the same. In our group we have done a lot of theoretical work and mathematical analysis of light transport. There’s a concept called “augmented light field” that we invented, in which we analyized data that shows that holograms and lenticular screens are the same in the limit – if you have millions of pixels in one dimension for lenticular screens. But clearly that is not practically possible, so that is why you want to use holograms. But we still have to figure out how to make holograms light sensitive.

MICHAEL: With the march of 3D, and at some point the technologies you are working on, into the home, do you still see people going out to movie theaters in the future?

PROF. RASKAR: I hope so. The goal of these new technologies should not just be recording visual memories, but recording experiences and creating an atmosphere where they can be shared. And there is a very social, very human component to both capturing and sharing experiences. As long as movie makers, distributors, technologists, and also average consumers keep that in mind, I think we can create a highly networked, very integrated set of technologies that will allow us to not just watch a movie, but actually live in a movie. And I think that’s exciting. We’re already at a place where the experience of a movie isn’t just the two hours in the theater. But that is still just the Hollywood model. How you can bring this into your everyday life is the exciting part .

Thanks very much to Prof. Raskar for meeting with me in his Cambridge, Massachusetts office, and to Alexandra Kahn for arranging the meeting!

For much more information on these projects and others, head over to the websites for the Camera Culture group, MIT Media Lab, and Prof. Raskar.

Popular Photography magazine has a great new article titled "The Future of Photography" that looks at Prof. Raskar's projects and where imaging will go in the next 40 years.

Also, BBC NEWS has an article on Camera Culture's 3 mm "bokodes" that can be read at a distance of several meters and can contain thousands of times as much information as traditional barcodes.

Raskar is the co-author of “Computational Photography: Mastering New Techniques for Lenses, Lighting, and Sensors."

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World's First 3D Public Service Announcement Delivers

Jim here. I was invited to a special screening yesterday at Empire Theatres for the world's first stereoscopic 3D public service announcement. Sound boring? Well, it wasn't. The PSA was written and directed by James Stewart of Toronto's Geneva Film Company for the Tema ConterMemorial Trust. James and I have known each other for awhile and this time he really delivered - the 60 second spot had the difficult task of presenting an awareness message about Post Traumatic Stress in the lives of Emergency Workers.

To tell you the truth I was thinking that it will be very challenging to show this to a movie going audience and resonate in an appropriate fashion - its tricky. One thought going through my mind was to show a firefighter or similar emergency worker doing his/her job through the day, but at night show the effects of the stress they are under.

James took it a step beyond that by using children dressed up as police officers, firefighters and paramedics discussing their dreams of having those careers when they grow up - but also having them discuss the problems they might incur too like post traumatic stress, lack of sleep, etc. - very real adult situations. It worked extremely well. I was moved by the thing and it is only 60 seconds!

I want to thank James for the invitation as well as Empire Theatres for the facilities. These awareness messages are very important for the public and certainly draws attention to this worthy cause.

Here is that 60 second PSA that helps bring awareness of the sacrifice that emergency workers and their families make by serving their community:



If you have a worthy cause that would like to get its message out using stereoscopic 3D for movie going audiences, contact me through the "Contact Me" form below.

For more information on this post's content see www.tema.ca and www.genevafilmco.com/3d

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Roland Emmerich Thinking 3D For Asimov's FOUNDATION

Jim here. Got some interesting news from an interview that Roland Emmerich (2012, INDEPENDENCE DAY, THE DAY AFTER TOMORROW) gave The Wrap - here is the 3D content from that conversation:

What role do you think 3D will play moving forward?
Well, it will be very much decided by a couple of movies that come out this year and next year. So far, it's going really well. I actually like 3D because it has to be digital. And I think digital projection is far superior to film projection, whether it be 2D or 3D. Because everybody thinks 3D will be big, it kind of forces people to establish digital projectors in theaters.

Could something like "2012" work in 3D?

I think there are certain movies that don't need 3D and then others look better in 3D. I think "2012" would have looked fantastic, but it was just not possible in the time we had.

Is that an area you want to explore in the future?
I'm thinking maybe Isaac Asimov's sci-fi epic "Foundation" could be my first 3D film. I don't know yet.

Hey, I am a HUGE fan of Asimov. I am totally into any 3D project involving his original work. Emmerich +3D? Who knows - but I think it will work big time. :-)

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James Cameron Confirms TITANIC 3D Project On For Next Year - And Cameron In CAMO!!

Jim here. HAHA! Cameron looks right at home here - is he making a cameo CAMO appearance as a machine gunner in AVATAR? Joking. But he does look good. :-)

Oh and to those few naysayers out there that questioned the validity of one of my sources sending me a spy shot of the heavy machine gun being used in AVATAR. Today's photo CLEARLY shows that it is the same weapon that the soldier in my exclusive post way back in January was holding. Most folks know by now that my trusted sources are bang on.

A good source of mine in the UK saw this over at Empire and not only told me about it but also scanned in the article for us! So I am including the content right here for all you AVATAR fans and recommend you buy the whole magazine.

Here is excerpts of what is inside Empire Magazine concerning our favorite epic:

Perched in the office of Jon Landau, Empire is staring with some fascination at a picture of Sigourney Weaver. It's an arresting portrait shot that an excited Landau has beckoned us inside just to take a peek at. In out hands a younger Weaver gazes earnestly at us, a glint in her eyes and the slightest hint of a smile tugging the corner of her azure-tinted lips. Did we mention she's blue? A deep cerulean, in fact, with dusty cobalt stripes across the cheeks and a scattering of white, luminescent tracks tracing patterns beneath her ears - pricked up, high on the sides of her head. The effect is striking, subtly feline one, but for all the alien attributes it's clearly Weaver. Circa 1989.

"That's Sigourney's avatar," explains Landau with an obvious surge of pride. "In the story it was created 15 years or so before the movie opens and the avatars don't age with us. So we designed it based on the Sigourney of the early '90s."

If all that sounds like utter gibberish, it's because you need to dive into the universe of AVATAR, a story director James Cameron has been developing for a similar decade and a half. The tale takes place a humdred years hence, with Earth all but stripped of its natural resources and money-hungry corporations now looking to the stars to replenish waning energy supplies. One such foray has led to the lush, densely forested world of Pandora, where a mining operation is under siege by hostile wildlife, including the planet's single sentient species, the feline, blue-skinned Na'vi. A group of scientist's lead by Weaver's Dr. Grace Augustine have bio-engineered hybrid human/Na'vi bodies using their own DNA, and it's via these biological 'avatars' that they walk among the natives in an attempt to gain their trust and study the planet's flora and fauna up close.

If this all sounds more David Attenborough than James Cameron, rest assured that AVATAR is anything but a sci-fi-themed nature doc. Vast set-pieces pit embattled Na'vi against the bristling arsenal of the human security forces, with aboriginal defenders mounted atop great beasts tearing chunks out of soldiers in hulking power armour. The star of this interstellar fracas is Sam Worthington's Jake Sully, a paraplegic ex-Marine who finds both new life and limbs in his powerful avatar.

"It's a movie about bullies," says Worthington when we catch up with him on set in Wellington, New Zealand. "The humans here have come to tear into the Na'vi planet and strip mine it. Meanwhile you have Sully, a guy in a wheelchair, who's lost but comes to this planet and has his eyes opened. He gets to stand up to the bullies. And, even though we're going to another planet, we're telling a story that's relevant now."

So guys - what do you think of Cameron in camo?? :-)

Further, Cameron has CONFIRMED his intention to convert TITANIC to 3D next year - this WILL BE his next project: "We're going to do Titanic in 3-D! We've already done a 90 second clip of it and it's phenomenal and gorgeous, so that's going to be the project for next year. It's a conversion of it, not native photography; we can't go back."

When asked about converting to 3D any of his previous works he said: "You know, we've thought about Terminator 2, which could be fun because I think that's a film that stands the test of time for me. I think that Aliens was a really good film in its time, but visually it doesn't quite hold up; we've kind of evolved beyond that now. I mean, for me it doesn't. Terminator 2, I think, is the cusp of where it still holds up, through now. True Lies, I don't think so; it doesn't feel right to me. Titanic absolutely, slam dunk! I want to see it!"

The TITANIC conversion sounds like something he can do on the side though - as much of the heavy lifting is done by a conversion company; unless he intends to create brand new software to do the switchover, which wouldn't surprise me terribly. I still see Cameron tackling either THE DIVE or BATTLE ANGEL next. A sequel to AVATAR is the one unknown factor to me - that could be interjected anywhere into his schedule should the demand be there - and I am sure it will be :-)

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Wednesday, July 29, 2009

3D Quick Updates: TRON LEGACY, TOY STORY and DARK COUNTRY

Jim here. Got some quick updates for you from the 3D world:

1. TRON LEGACY: Brand spankin' new trailer - check it out!



2. TOY STORY: Brand spankin' new trailer for TOY STORY 1 & 2 - Two 3D movies for the price of one for a limited 2 week engagement starting October 2.

3. DARK COUNTRY: I am damn disappointed in Sony for shelving the 3D distribution for this movie. This Thomas Jane project looks awesome and to pull the mat out from under everyone like this sucks big time. I have not heard why Sony has decided to do this, but I am shaking my head. Here is a new trailer for the movie which now seems destined for direct to DVD:



Keep it on MarketSaw for 3D updates when they happen!

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Tuesday, July 28, 2009

G-FORCE: Conversion Magic Attracts The Masses

Jim here. I finally got to see Jerry Bruckheimer's G-FORCE last night and I have to say the 3D was done very well. I have been invited to see 3D live action test reels from various companies like In-Three and PassmoreLab but have not been able to check them out yet, so my first initiation to converted live action 3D movies was G-FORCE from Disney.

Here is the bottom line: 3D conversion IS a valid approach to creating a stereoscopic movie. Valid in that if done correctly it looks great. From a consumer's view, there is little to be concerned about as the end result is fairly equivalent to what can be accomplished with 3D cameras.

And consumers are loving it. G-FORCE is number one at the box office this weekend with $31.7 million of which 56% was derived from 3D screens (which accounted for only 43% of the total sites). 75% were parents and children.

I will say that on a professional level, my opinion is using 3D cameras is still the way to go as it gives the director and DP much more flexibility in creating the look you want, especially depth - but when it comes to the consumer, most will be completely satisfied with the result.

In-Three of Westlake Village, CA is responsible for this movie's 3D conversion (they call it dimensionalization). I scrutinized G-FORCE quite closely for anything I found distressing and there was nothing. Some scenes were flatter than others - confirmed by removing my RealD glasses and seeing little distortion. I find conversion works very well for layering of one element on another - like the heads up displays used by the animals in the film. It is magical how the conversion process reaches into 2D frames and stretches out a 3D environment - very cool. At times I would have liked to see more extreme depth, but perhaps that is not possible at this time with 2D->3D.

Stereoscopic dimming was not bad either. As you may know when you don those polarized 3D glasses, the light from the screen is essentially divided in half - 50% for each eye - so dimming takes place. To see this, simply remove your glasses during the show and see just how much brighter the screen is when you can see it all at the same time with both eyes. In the case of G-FORCE, there were no moments of extreme darkness and therefore indiscernable action. Far from it. So well done!

The storyline is simple and aimed at your basic children's interests: cute pets, food, love and relationships. The action is tame, yet full of special effects - which brings me to my final point...

Michael Bay - you are full of it, and/or ignorant of 3D. I asked Bay whether or not TRANSFORMERS 3 will be in 3D during ShoWest this year and he said that the way they shoot is too "aggressive" for it. Sorry. Wrong. Even if you chicken out of shooting TRANSFORMERS 3 in native 3D, you can clearly utilize a conversion company to get the job done. One scene in the finale of G-FORCE has what is essentially a transformed robot made up of smaller components (appliances to be precise) and it is a very complex piece of CG. IT LOOKED STUNNING. Your point is not well taken Mr. Bay - research it. See some demo reels - it can be done is a spectacular way - and it should be done. It really brings audiences into the shot and makes the robots even more intimidating. So, do yourself a favor and make your next giant robot movie in 3D.

In the past I have expressed my reservations about first run movies being converted in post from 2D to 3D because I think native 3D is the better path - more depth and control. I still think that is the case only in that it gives the seasoned 3D director an edge in making a superior product. However for the less experienced directors with more of a post production budget, 2D to 3D conversion makes sense and is a viable alternative. G-FORCE is an excellent example. The 3D was done well!

It is still beyond my grasp as to why someone like Tim Burton decided to go with conversion as he is far from being inexperienced - but I am prepared to write a glowing review of ALICE IN WONDERLAND should it warrant it. Because conversion works. Conversion works and quite frankly I am relieved that it does - this really should solidify stereoscopic 3D as not only the future of cinema, but its past as well. James Cameron and Peter Jackson have both just expressed a deep interest in converting their epics TITANIC and LORD OF THE RINGS to 3D - so should others. There are classic movies begging to be rejuvenated with 3D and even take another run at theaters - THE MATRIX for example.

So go see G-FORCE with your family - the kids will love it. And the 3D is very well done! :-)

Thanks to Empire Theatres for the screening. Stats courtesy of Box Office Mojo.


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Monday, July 27, 2009

New Image From Dreamworks Animation's HOW TO TRAIN YOUR DRAGON

Jim here. Dreamworks Animation has just released a new photo from their upcoming HOW TO TRAIN YOUR DRAGON and it looks impressive.

HTTYD is an adventure comedy set in the mythical world of burly Vikings and wild dragons, based on the book by Cressida Cowell. The story centers around a Viking teenager, who lives on the island of Berk, where fighting dragons is a way of life. Initiation is coming, and this is his one chance to prove his worthiness to his tribe and father. But when he encounters, and ultimately befriends, an injured dragon, his world is turned upside down.

HOW TO TRAIN YOUR DRAGON is slated for release in 3D theaters on March 26th, 2010. Also - check out there official movie site here.

I am really looking forward to this one as dragons are a favorite of mine in the fantasy genre. Loved the final dragon battle scenes in BEOWULF and I am STILL a sucker for DRAGONSLAYER. HTTYD is looking great so far!

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Sunday, July 26, 2009

3D Geek Alert: Sideshow Collectibles Has AVATAR License

Jim here. Just a quick note to let you know that Sideshow Collectibles has obtained an AVATAR license to create and sell premium collectible figures.

What's first you ask? How about a 22" AMP Suit fully articulated maquette with Lang's character in tow? Sounds good to me! Check out the video right here.

This isn't a Mattel toy - not that there is anything wrong with them. This is for serious collectors. I will be picking one up for sure. Can't wait to see what else is coming from Sideshow for AVATAR...

Also here are some shots via JamesCameronOnline of the finished product (or close to finished) - click to enlarge:

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OMG. RESIDENT EVIL 4 In 3D!

Jim here. I don't know about you, but ZOMBIES FREAK ME OUT. I have never hidden this from view and if the world was ever exposed to a zombie takeover - I have a plan. :-)

So it is with mixed emotions that I am posting about RESIDENT EVIL: AFTERLIFE being planned in stereoscopic 3D. And not just any 3D, but the same camera tech that James Cameron co-developed and is using for AVATAR: Pace Fusion 3D. One one hand the visuals should be stunningly immersive - like you are really there... and on the other hand - it is like you are REALLY THERE. With zombies.

ShockTilYouDrop has the news from an interview with Paul WS Anderson (Writer, Director) about the next shot of the franchise, the most expensive of the lot: "I always envisioned Resident Evil as a trilogy of films, and we've been very lucky where it's a trilogy where the audience has built and built. I wanted to kick off a brand new trilogy. I'm really excited we're doing it [in 3-D] and we're using the same camera system [James] Cameron used for Avatar. There are a lot of exciting things about this one. I don't regard it as Resident Evil 4, I regard it as a re-tooling and rebirth of the entire franchise."

STYD also confirmed that Milla Jovovich will be returning along with some characters from previous movies and the video games. Expect RESIDENT EVIL: AFTERLIFE in 3D theaters on September 17, 2010!

Who else has their own plans drawn up in case of zombie invasion? I'm not alone here am I?

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Avatar Toys Show Off Augmented Reality "i-TAG" System

Hi, Michael here with video of the augmented reality "i-TAG" system being demoed in the Avatar section of Mattel's booth here at Comic-Con.

Each Avatar toy will come with a special card. After a one-time software download, any card can be scanned with a webcam, summoning an AMP Suit, RDA Gunship, or other model onto the screen, which can then be moved around or given special commands.

I was very impressed with the quality of the digital models and the speed and fluidity with which the on-screen models responded to user movements or "button" input.

Check out the video below for a demo of the AMP Suit:







RDA Gunship:




The Mattel representatives were giving out the following scannable cards. http://www.avataritag.com/ should have more info soon.

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Saturday, July 25, 2009

An Open Letter From An AVATAR Team Member To CHUD's Devin Faraci

**UPDATE - July 26: Here is Devin's response to the letter. Also I would be remiss in not linking to his original video post.

Jim here. Wondering if I should post this email I received from one of my key inside AVATAR sources - but what the heck - this is the Internet baby!

Now let me be clear here - most people who saw the 24 minutes of AVATAR at Comic-Con were suitably impressed - nothing has really changed in that regard. But there are always exceptions to the rule for one reason or another. Needless to say the guys working the hardest on AVATAR have been amazed at some of the few 'less than stellar' reviews of their work in progress. Let me be clear here as well - these reviews did NOT pan AVATAR or even hint at panning it; rather they think that it is not living up to its hype. "Evolutionary, not revolutionary" as one put it.

That one person is Devin Faraci of CHUD. Prior to his review of what he saw of the AVATAR clip, Devin was clear to point out that Fox hates him. Does this color his review? I believe so, but that is my opinion - and I have supported AVATAR from day one.

But of greater importance I think is getting the opinion of the guys working hard under Jim Cameron to get this epic movie done on time. To hear from ALL parties. And in particular this one source, who while conferring with others on the team wrote this open letter to Devin and felt comfortable enough to send it through me to the viewing masses.

One final note before I post his letter: I trust him. He is indeed a valued source not by what he has given but by what he has vetted for me. You see I have sources that really want to share exciting developments with everyone about AVATAR or other projects, and others who simply want to authenticate the multitude of tips and photos I receive on a daily basis. This source checks facts for me in other words. That said, I did have to edit out some expletives as of course these guys are close to the project.

So - here is an AVATAR team member's response to CHUD's Devin Faraci:

Dearest Devin Faraci

Everyone is entitled to views, yes even you Devin. which as colleagues point out you share endlessly on "Attack the show" or whatever the title may be. and all this was before a friend shared with me your views on Avatar...

Devin in your words " The story that I could gather looked very bleh" is that right Devin ? ok. "In the end I think this would have been better without all of the 'THIS WILL CHANGE THE WORLD OF CINEMA' stuff that comes right from Cameron's mouth (I heard him say essentially that at the IMAX presentation yesterday). This is an impressive step forward, but I don't think it's Jurassic Park when it comes to breathtaking new visual stuff." Now lets look at context as to what mr Cameron meant with that statement shall we

Well as you should know being an internet blog king, you understand the aspects and research and development that has to go into the pre planning of a movie. you understand that time and time again, budgets are slashed, scripts butchered, and visions compromised endlessly in favour of cheap substantial routes, which sometimes can even be a good thing. James Cameron has a vision, James Cameron has a cause, and that cause is to make the viewing experience of watching a film, better for the movie going people, not to mention the home market. James Cameron doesn't compromise. so when i read shitty statements like "The story that I could gather looked very bleh" it really f**ks me off. this movie is coming from the best people in the industry headed up with the most successful and competent director of all time. "THE STORY COMES FIRST" "THIS IS NOT A WETA DIGITAL SHOW REEL" that insults everyone involved. Avatar, is the best of everyone, and every department. No stone has been left unturned to make this the ultimate movie going experience! and that includes making the story the absolute best of its kind! so don't compare this with a Kevin Costner bore fest ok ? this is Avatar, NOT dances with wolves in space. and further more it will be a CLASSIC. and what movies are ever classic just for CGI ? so are you aware that this movie IS going to change the face of cinema ? its already started. and when the change hits home for you, lets have less bitching and whining, and have more for the people striving to make you movie going experience a better one! after all isn't that where your bread and butter is made ? unless of course you still want to be watching movies in 20 years time the way you are now ?

Any scene viewed out of context, on an alien planet without cohesion from previous scenes, will be jarring. Avatar IS photo real. and you will believe it is a real place once you have seen it in its final form. you Devin and the rest of the negative druids will eat everyone of your words come December 18th. and if fox hates you, who could blame them. you come across as a hateful person. with very outright negative judgemental hatred ready to spew forth into this miserable world. "your walk of shame speaks volumes for the real you" while there may well be people who hate Avatar when they see it, i promise you they will be the minority, anyone who knows anything about movies in a professional light is going to be as swept up as the person next door, who goes once a year, and owns scary movie on DVD.

yes i agree we are far more advanced then WATCHMEN. lmao

but still Devin you can comfort yourself with the fact that you have The Final Destination coming soon. oh and not to mention your favorite movies of all time "which are due for further butchering" Planet of the apes. seriously... you have all the time for grown men in ape suits. and will actively try and hock the ultimate apes movie compendium or whatever its called to your "CHUDS" :-) ?
and you want to rag on 10ft tall natural blue born killers ? CGI or not, what gives ? are you for real ? what kind of movie knowledgeable journalist can look at what they saw and say its nothing short of a technical miracle. and what you saw was most assuredly the tip of the iceberg.

forgive me for the ranting, im sure i will get lampooned for being so outright in my displeasure, but hey i guess that just means we are both passionate.

keep up the witty wise journalism, it will get you places, maybe not where you want, but it will get you noticed.

i will be sure to tune in for "Attack of the BLOGGER.

and as for the rest of you, real movie fans with no hidden agenda. have faith in us and show up. we will not let you down. we promise.

you will see things never seen before, in ways never considered before, made for you by one of the last great gunslingers of our times. oh and there wont be a talking ape in sight :-) sorry Devin. we like our talking guys and girls tall and strong.

what is the in word for the online community ? EPIC FAIL ? NOT US :-)

I think my source makes some pretty darn valid points here. I happen to agree 100%.
Mr. Faraci? You have a comment on this? :-)
And of course MarketSaw readers' comments are ALWAYS welcome!

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Cameron Still Wants to Do Battle Angel! Plus more from Cameron/Jackson Panel

Michael here with a report on the James Cameron / Peter Jackson panel. I'll be updating this post soon with videos and audio.

Here is our podcast of the entire panel:




Both the best news and funniest line of the night came when an audience member asked Cameron whether he was still interested in making Battle Angel Alita.

Cameron said that he really wants to do it, but that asking about his next project now is like asking a mother-to-be about her next baby while she's crowning.

Cameron talks Battle Angel:



Cameron also revealed that he hopes to include a feature on the Avatar Blu-Ray where you can see the actors' performances and those of their CG counterparts side by side so the audience will be able to see how perfect the facial capture has become, and how even the smallest details are replicated.

There was also a great discussion on the absolute importance of story and emotion in film that generated a huge audience applause.

More Videos-

Cameron on Filmmaking Tech in 20 Years (including higher frame rates):



Cameron on 3D Titanic, Jackson on Lord of the Rings 3D, and 3D Industry Discussion:



Also, head over to Movies Online, which has a transcript of yesterday's post-footage press conference with Cameron. It's a very good read.

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Friday, July 24, 2009

Alice, TRON: Legacy, Carol, Final Destination + The Hole reactions!

Michael here with some stuff from yesterday's 3D panels.

A new Alice in Wonderland trailer, set to rock music, is leagues above the leaked one. We get some amazing glimpses of Alice tumbling down the rabbit hole, taking a shrinking potion, with the Mad Hatter, on a balcony with the White Queen, the Cheshire Cat, and an assortment of fantastic creatures. The overall style was great, and the trailer - which was shown three times - got the audience pumped.

A Christmas Carol masterfully incorportated its 3D, as can be expected by Zemeckis. We were shown an entire scene that progressed from Scrooge plucking the coins off the eyes of his departed friend's corpse, to his solitary walk back to his mansion, to his panic and fright when visited by the ghost of his departed colleague, who promises him visits from three spirits. The stylized CG works and the acting is great, but I must emphasize that there are some pretty dark and disturbing scenes and subject matter.

Lastly, TRON: Legacy looks like it will be a huge amount of fun. They just finished principal photography last Monday morning. They reshowed the test footage from last year's Comic-Con, but this time in 3D. They also showed off a very well-shot live action 2D scene of Sam Flynn (Jeff Bridges' son) entering the arcade, which has been closed for twenty years. Journey’s “Separate Ways” plays in the background as he explores the dated 80’s game machines. At the end of the clip he finds the TRON machine, pushing it aside to find a secret passage.

The movie's plot will involve Sam's search for his father. Olivia Wilde plays a confidante to Sam.

We were shown a lot of concept art from the virtual world, but what struck me as super cool was was that some of the martial arts /sports scenes were shot at 1000 frames per second with a Phantom camera, and then played back at regular speed for an amazing super slow motion effect. We were shown behind-the-scenes footage of martial artists (in 2D) performing amazing spinning flips and kicks. In finished 3D these scenes will be absolutely spectacular.

Here is a short clip to give you an idea of what this will look like:



The Final Destination and The Hole clips both caused many of the 6500 in Hall H to jump up in their seats or squirm in fear. The Final Destination is certainly not holding back in terms of violence and the creativity of its kills. And, other than Avatar itself, it has the best live-action 3D I have seen. Everything is bright, crisp, and framed to perfection to surround the audience with the action. The Hole isn't up to that level 3D-wise, but it definitely has a very strong scare factor: possessed dolls and clowns are always scary.

But The Final Destination footage - which included scenes at a car racetrack, in a mall, and in a swimming pool - was as seamless and immersive as any 3D to date. I could feel the years of knowledge and experience of PACE and the Fusion Camera System in both this and the live action Avatar footage.

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Official Avatar Website is Live! (with Horner's Music?)

Michael here.

http://www.avatarmovie.com/

Could this be some of James Horner's music we are hearing? I love it - meditative and emotional.

Also, follow the official Avatar Twitter feed for breaking news, and join the official Facebook page here!





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Thursday, July 23, 2009

Avatar Panel Vids!

Michael here with videos of the Avatar panel.

I'll be posting this in parts. If a video is not yet working, it means that Youtube hasn't finished processing it yet.

Part 1:



Part 2:



Part 3:



Part 4:

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Avatar Trailer on Aug. 21 & 15 Minutes of Footage!

Hi, Michael here with the news so many of us have been waiting for: the Avatar trailer will be released on August 21 in all formats.

This day has been announced by Fox as "Avatar Day."

Also on August 21, an extended (15 minute) look at Avatar will unspool only in 3D in IMAX and select theaters.

Click images for the official press release. And stay tuned for more to come!


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Avatar Footage Report: Pandora is REAL

UPDATE 07/24/09: a bit more on the "photorealism" question some are asking about. Avatar is a revolutionary leap forward in that it is the manifestation of a huge number of first-time achievements in filmmaking. Cameron has created an amazingly cohesive, detailed, and beautiful world that I believed I was there, and, like the Time magazine writer, I wish I could go back now.

As for photorealism, the humanoid chararacters are at least two steps ahead of the best CGI characters to date (King Kong and Davey Jones).

In the first few seconds of seeing Jake's avatar my mind was a bit boggled - *very slightly* rejecting it because I knew on a *factual* level it does not exist (or at the very least, humans have never laid eyes on any alien creature). But this wore off after about 4 seconds. The CG is perfect. The aliens exist. Cameron and his team have achieved their goals with flying colors.
If such aliens were real, that is what they would look like. Their clothing, the lighting, the interaction with the jungle, the dirt and cuts they may get...all are real.

Michael here. Right now I am mindblown from experiencing 24 minutes on Pandora. Cameron has visited another planet and shot footage there.

Jaws were dropped, minds were blown, and people are still processing how far beyond anything we've seen this is. I'll be updating with more detailed impressions soon.

SAME DAY UPDATES:

There aren't any "effects" in this movie: everything is real. The world - from the huge trees to the smallest insects to the retracting, spiral-shaped plants to the moss that lights up when stepped upon - simply exists. I believe that Avatar is such a remarkable accomplishment in so many different ways that I would agree that it looks 10 years ahead of anything out there. And the 3D is the most seamlessly immersive I have ever seen.

But the most important point I want to get across: the characters work, the performances pop off the screen and already come across as iconic.

Emotion and tension are not only present, they infuse every scene. I was immediately reminded of Aliens and the amazing chemistry between the characters in that film. Jake, Ney'tiri, Quaritch, Dr. Augustine, Spellman, Tsu'Tey all vibe with each other wonderfully, creating some great moments of interaction. These characters WORK.

And the non-human characters are real. You will not only believe that the Na'vi and Avatars exist, but you will immediately begin forming the audience / character bond. There is no problem with the uncanny valley here - we are now looking at it firmly from the other side. The way in which the avatars resemble their human controllers goes a long way towards accomplishing this, as do their large, catlike eyes (the eyes of the na'vi seem even larger).

At the press conference following the Hall H presentation Cameron mentioned that Sigourney Weaver recently saw the film, and cried afterward. Cameron knows that this has to be an emotional journey at the core, and that the action - as mind-boggling as it is - must have stakes. He said that this is the reason a chase scene in the first Terminator film still holds up so well today.

I'm looking forward to an extraordinary film this December. As Cameron said at the press conference, it's firing on all cylinders.

More details soon.

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3D Shorts: Disney is Cratcheting Up The Heat In 3D At Comic-Con!

Jim here. Disney is jumping down the 3D rabbit hole for Comic-Con - can't wait to see what they have in store for us this year. One thing is for sure, these guys mean business. 3D business. Disney knows entertainment and have been doing 3D for a long time - what better studio to keep the pressure on the others?


Keep it on MarketSaw for fast 3D updates from Comic-Con and breaking images like these official title photos. Disney will have updates soon on their upcoming 3D projects including TRON LEGACY, Zemeckis' A CHRISTMAS CAROL and Burton's ALICE IN WONDERLAND. Should be a blast!

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3D Geek Alert: YouTube Developing Selectable 3D Video Formats

Jim here. I have had a few readers send this in to me so I thought I should put it up for you. I will preface this by saying I am not all that keen on anaglyph 3D, but this is really cool so here you are.

A skunkworks project (in this case taking only 20% of a developer's time) for delivering multiple different types of 3D video is underway. The developer's username is YouTube Pete and he has posted to the forums about his progress. This is pretty standard for Google - love their energy.

Here is an example video for you - check it out (you can make your eyes go lazy to blend in the two angles into one):



NOTE THAT YOU CAN CHANGE THE 3D FORMAT WITH THE DROPDOWN BOX HERE. The selections include Red/Cyan, Amber/Blue, Green/Magenta, Parellel, Cross-eyed, Mirror Split, Left and Right.

Thanks to everyone that sent this in to me. It's a cool thing - at least while we are waiting on a modern, stereoscopic 3D home video standard. Enjoy!

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Wednesday, July 22, 2009

More Pictures from Mattel's Avatar Booth!

Michael here with more pics from the Avatar section of Mattel's booth.

The Ampsuit is making a huge impression - everyone loves it. A ton of people can't wait to see the footage tomorrow. Comments I overheard ranged from "I've got to see this" to "this is as cool as the Owlship last year" to talk about how great a director Cameron is.











Here are the pics:








































































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AVATAR Toys Make Comic-Con Debut!!

Jim here. Comingsoon has got the goods this time on a display of AVATAR toys at Comic-Con - Check out these images! I have to say I can't believe we are finally seeing these things - it has been forever.


Click to enlarge the photos.

Obviously we have to buy these darn things (available in October) - its the closest we have been to actual characters yet! :-)

What do you think guys? Personally, the video game has me hyped up more than these figures, but - what the heck... AVATAR is upon us! Check out the huge fires burning in the background of pic #2 - Care to speculate what is going on there? Taking out a village? Thanks again Buzzz!




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MarketSaw is at Comic-Con!

Hi everyone, Michael here. As of about 3:30 pm the line for Thursday's Hall H events is already at least 150 plus, with groups of people waiting underneath tents or with blankets and sleeping bags.

Many of the chairs are unoccupied, so it seems people are taking turns waiting in line, or holding seats for people who have not yet arrived. So the actual number of people holding spaces could be 300 or even higher.

And, yes, I spotted lots of Twilight shirts, and one of the Comic-Con staff asked me if I was looking for the "Twilight line." However, I did talk to a few people while waiting in line for my badge who were at Comic-Con for Avatar. One of them could barely contain her excitement for it.

Stay tuned to MarketSaw for the very latest from CC09!





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MUST SEE: New ALICE IN WONDERLAND Trailer!!

**SAME DAY UPDATE #2: Can be viewed here.

**SAME DAY UPDATE:
Well that was fast! Disney has pulled the trailer. You might be able to find it on YouTube for awhile. I suspect this is something they wanted to release at Comic Con - so in other words, it should be back fairly quickly if you missed it.


Jim here. Got a must see for you - check out the new ALICE IN WONDERLAND trailer! The Tim Burton / Disney project is due to hit theaters March 5, 2010.

Whatdayathink? Not a bad trailer at all! I am impressed. It will be VERY interesting to see how well the conversion from 2D to 3D is done. I am sure it will be spectacular.


There is a lot riding on it :-) More coming up - stay tuned! Comic Con is upon us!!





Thanks for the headsup Buzzz!

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RAPUNZEL Sneak Peak...

Jim here. Got a glimpse of Disney's RAPUNZEL for you! Well it is not much of a shot, but things are starting to happen on the production.

As you may be aware, this is a Disney Animation effort and should be well received. Anticipated release of the stereoscopic 3D animation is Christmas 2010.

RAPUNZEL will be directed by Glen Keane and Dean Wellins. In this new telling of the classic fairy tale, "Rapunzel," audiences will be transported to a stunning CG fantasy world complete with the iconic tower, an evil witch, a gallant hero and, of course, the mysterious girl with the long golden tresses. Expect adventure, heart, humor, and hair … lots of hair, when Rapunzel unleashes her locks in theaters for the 2010 holiday.

Further, (via GeekTyrant) we have a piece of YouTube history with some test footage from the project (then entitled RAPUNZEL: UNBRAIDED) and some older concept art.

I am very enthusiastic about seeing how Disney will treat the classic tale. Though maybe it is because I have extremely short hair...







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Sunday, July 19, 2009

The Year Of 3D: A Massive Paradigm Shift Is Happening

Jim here. 2009 was always going to be "The Year Of 3D". Even a financial crisis around the world cannot hold it back and that is saying something. Despite credit drying up and trying economic times, people are flocking to the theater - and in particular 3D theaters.

The real numbers are spectacular. Take the current monster box office hit ICE AGE: DAWN OF THE DINOSAURS - It will hit $152 million in domestic take this weekend.

Variety has a great piece about this - here is an excerpt (emphasis is mine):
"Overseas auds are proving every bit as willing as moviegoers in the U.S. to pay a premium for 3-D films. Of the 11,652 screens that "Dawn of the Dinosaurs" opened on, only 2,126 were 3-D screens, or 18%. Yet the 3-D playdates generated $51 million in ticket sales, or 34% of the total opening gross.

The dazzling overall results underscore the revenue potential of 3-D titles, as well as the value of a family franchises like Ice Age, of which "Dawn of the Dinosaurs" is the third installment.

"Dawn of the Dinosaurs" should ultimately gross more than any summer tentpole besides "Harry Potter and the Half-Blood Prince." It's already passing Sony's "Angels and Demons" ($334 million to date) and should soon overtake Paramount's "Transformers: Revenge of the Fallen" ($365.1 million to date).

Theater owners also say the return on the investment they made to install 3-D screens has been quicker than expected."

So ICE AGE is doing exceedingly well. Theater owners are finally seeing the polarized light and making more money. What about the other 3D movies?

Here are the leading 3D movies of the year so far:

- ICE AGE: DAWN OF THE DINOSAURS - $152m Domestic / $362m Foreign / $514m World (Still Playing - 19 Days)
- MONSTERS VS. ALIENS - $198m Domestic / 176m Foreign / $374m World (112 Days)
- Pixar's UP - $279m Domestic / $48m Foreign / $327m World (Still Playing - 52 Days)
- CORALINE - $75m Domestic / $39m Foreign / $114m World (147 Days)
- MY BLOODY VALENTINE 3-D - $52m Domestic / $24m Foreign / $76m World (56 Days)

The biggest issue this year has been the lack of 3D screens and having to cut short successful 3D runs for the next release - a prime example was CORALINE being cut short by The Jonas Brothers concert movie which ultimately proved NOT to be another Hannah Montana windfall.

Now with theater owners realizing just how fast the return on investment will be for 3D screens, we are seeing more and more conversions - just in time for the fall and winter seasons.

We all know what happens when AVATAR hits on December 18 - and it will be the icing on the cake for The Year Of 3D. And will it ever taste sweet. The past few years have been full of debunking your standard movie journalist and blogger fodder of '3D is a gimmick or a fad' and finally - FINALLY - most are catching on that 3D is here to stay and is a welcomed improvement to how we view movies.

AVATAR is not the only big 3D movie coming out in the next several months - we also have G-FORCE, THE FINAL DESTINATION, CLOUDY WITH A CHANCE OF MEATBALLS, TOY STORY 1 & 2 and A CHRISTMAS CAROL. All of which will find success.

But when James Cameron's epic 3D adventure AVATAR hits us, it is game over. PARADIGM SHIFT. We will see things that will leave us spellbound - think STAR WARS, THE MATRIX and JURASSIC PARK all wound up into an even greater story and universe. Then add the best stereographic 3D immersion possible from the master himself.

I can't think of a better way to cap off The Year Of 3D than by seeing records fall through AVATAR. Think TRANSFORMERS 2 made some money? Think again - AVATAR will have much better special effects (photo real!), better acting, better directing (Bay is still against shooting in 3D!) and a better story. Did I mention that it will have a better story? I don't think TF2 had a story really, other than Shia swapping out his "no, no, no, no, no" in favor of "go, go, go, go, go". But AVATAR has been in development for over a decade by one of the world's greatest storytellers.

It will be a very good year when all is said and done. The beauty of it is that we are just at the cusp of something truly wonderful. Spielberg and Jackson are coming. So is Ridley and Bruckheimer. So are many, MANY more. It is going to be a heckuva ride and I am ecstatic I have been in it since day one! And like I said, when AVATAR hits us... Shift Happens.

Stats courtesy of BoxOfficeMojo.

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A CHRISTMAS CAROL: A First Low Quality Glimpse

Jim here. For those that have not seen the new trailer for Robert Zemeckis' A CHRISTMAS CAROL here is a low quality bootleg copy from YouTube featuring an Italian version.

I have seen this footage in full quality and while it is no where near what AVATAR is going to bring us, I see improvements since BEOWULF and the way the scenes are played in 3D it will be sure to please.

One scene in particular with Scrooge being shot up through the atmosphere with old Victorian London beneath him will be spectacular in three dimensions. So have a look:



I have said all year that A CHRISTMAS CAROL will be one of the finest 3D achievements of the year - stay tuned for more.

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Thursday, July 16, 2009

Quick Post: Giant Studios' Paradigm Shift AND A Question...

Jim here. Just a quick note about a fine article about Giant Studios over on The Hollywood Reporter: Read it.

I originally spoke about Giant back in the fall of last year and how they are paving new ground in motion capture technology and services (they tend to focus on full body motion capture as opposed to facial 'performance capture'). They built and serviced 'The Volume' for James Cameron's AVATAR. It is all very exciting - a paradigm shift for Hollywood if you will.

So after reading the THR's column I have a question for you - the same I asked last fall:

Who owns the rights to the actor's performances and the subsequent data that has been generated from it? Can a studio re-purpose that data at a later date on an entirely different project? Or is it the actor who has the right to assign where this data goes?

I want your opinion!

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Scenes From AVATAR Being Shown In Los Angeles Today!

Jim here. Today is a good day to be in the theater business and live in Los Angeles! James Cameron and Fox are showing a 20 minutes of scenes from AVATAR to an exclusive lot of theater owners at Grauman's Chinese Theatre in Hollywood - and it definitely has a purpose...

Deploy more 3D screens! Cameron is clearly aiming at owners to understand just what AVATAR will deliver to 3D theaters and why they need to convert RIGHT NOW. Through the five hour meeting (yep - FIVE hours) the exhibitors will have the gauntlet thrown at them.

The scenes are most likely the exact same as what was shown in Amsterdam's Cinema Expo earlier this year and what will be shown at Comic-Con.

This story comes via the LATimes and while they mention a new budget of $240 million for AVATAR, I am sure they are WAY under. I have said that I predict the final budget to be north of $300 million and I am sticking to that conviction. Heck the budget was $200m before they extended the release by 6 months for more expensive post production.

If we can get more about this event today (or somehow get in) we will let you know ASAP! :-)

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Wednesday, July 15, 2009

HARRY POTTER AND THE HALF-BLOOD PRINCE: International IMAX 3D Distribution Details

Jim here. Here are the details on the international IMAX distribution of HARRY POTTER AND THE HALF-BLOOD PRINCE. I am surprised they mentioned their new digital projector rollout in the release as the reviews are not good. The resolution is terrible when sitting closer to the screen. Perhaps they have solved this issue? We will soon find out. If you see HPHBP in IMAX digital, please let us know your thoughts and where you sat in the theater.

Here is the press release:

IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Warner Bros. Pictures today announced that Harry Potter and the Half-Blood Prince: The IMAX 3D Experience is the widest IMAX international release ever, opening in conjunction with the film's general release commencing on July 15th in 62 IMAX theatres internationally. Domestically, the picture will launch Wednesday, July 15th in select IMAX theatres in New York, Los Angeles and Chicago and expand shortly thereafter.


In IMAX(R) 3D theatres, the film will feature approximately 12 minutes of the movie's explosive opening sequence exclusively in live-action IMAX 3D, a special element fans last enjoyed in the final fight scene in Harry Potter and the Order of the Phoenix in 2007.

"Harry Potter and the Half-Blood Prince is the widest IMAX release ever internationally, a true testament to the continued appeal of this tremendous franchise and the growing interest in this format," said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. "We are excited to partner with IMAX once again on this next installment of our incredibly successful series."

"As the Harry Potter series has evolved into a worldwide phenomenon, our partnership with IMAX has become invaluable in terms of delivering something extra to the fans around the globe," said Dan Fellman, President of Distribution, Warner Bros. Pictures.

"We're pleased to be able to share this film with our expanded audience, which has grown significantly since the previous installment in the Harry Potter series, thanks to the rollout of our digital projection system," said IMAX CEORichard L. Gelfond. "Special features in IMAX continue to attract fans and repeat viewings, and we are looking forward to sharing the special 3D opening with consumers around the world."

"The level of anticipation for this film has been building since last fall," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Moviegoers and Potter fans will have the opportunity to experience the film in a very unique way this summer, and we're excited to extend this opportunity to a much broader audience this year."

Harry Potter and the Half-Blood Prince: An IMAX 3D Experience is scheduled to play beginning July 15th (day-and-date) at the following IMAX(R) theatres:

INTERNATIONAL

Australia

Melbourne - Highpoint Hoyts IMAX

Melbourne - Melbourne IMAX

Perth - Carousel Hoyts IMAX

Sydney - Entertainment Quarter Hoyts Sydney

Sydney - LG IMAX Theatre Sydney


Austria

Graz - Cineplexx 8055 Graz

Vienna - Cineplexx Apollo Das Kino


Brazil

Sao Paolo - Bourbon Shopping Center IMAX Theater


China

Beijing - IMAX Theatre at the China National Film Museum

Beijing - IMAX Theatre UME Beijing International

Beijing - Shijingcheng Wanda Cinema

Changchun - Wanda International Cinema Changchun

Changsha - Changsha Wanda International Cinema

Shanghai - IMAX Theatre at Peace Cinema

Suzhou - Suzhou Science and Cultural Arts Centre


Czech Republic

Prague - Oskar IMAX Theatre - Palace Flora


Ecuador

Guayaquil - Nescafe IMAX Malecon 2000


France

Paris - Gaumont Disney Village IMAX


Germany

Berlin - CineStar IMAX 3D, Sony Center Berlin


Hong Kong

Kowloon - BEA IMAX Theatre


India

Hyderabad - PRASAD IMAX Theatre

Mumbai - IMAX Adlabs Theatre

Kolkatta - Aeren R. IMAX Theatre at Mani Square Pvt. Ltd.


Japan

Kanagawa - 109 Cinemas Kawasaki

Minoh - 109 Cinemas Minoh

Saitama - 109 Cinemas Shobu


Korea

Gwangju - CGV Gwangju

Ilsan - CGV Ilsan

Seoul - CGV Wangsipni

Seoul - CGV Yongsan


Mexico

Cuernavaca - Cinemex Diana IMAX Theatre

Guadalajara - Cinepolis Galerias Guadalajara IMAX Theatre

Juarez - Cinepolis Las Misiones Cd. Juarez IMAX Theatre

Mexico City - Cinepolis Perisur IMAX Theatre

Mexico City - Cinepolis Universidad IMAX Theatre

Monterrey - Cinepolis Galerias Valle Oriente IMAX Theatre

Toluca - Cinepolis Galerias Metepec IMAX Theatre

Torreon - Cinemas Martinez

Veracruz - Cinepolis Las Americas IMAX Acuario de Veracruz


Netherlands

Amsterdam - Pathe Arena


New Zealand

Auckland - SKYCITY IMAX Theatre Queen Street


Philippines

Edsa - SM City North Edsa Mall

Manila - San Miguel Coca-Cola IMAX Theatre


Russia

Moscow - KinoStar City @ Mega Belaya Dacha

Moscow - Nescafe IMAX Theatre

St. Petersburg - Coca-Cola IMAX Kinostar City


Spain

Barakaldo - Yelmo Cines Megapark

Malaga - Yelmo Cines Plaza Mayor

Oviedo - Yelmo Cines Los Prados


Taiwan

Taipei - Samsung IMAX Miramar Cinemas


Thailand

Bangkok - KrungSri IMAX Siam Paragon


Turkey

Ankara - Ankara AFM IMAX

Istinye - AFM Istinye Park IMAX


UAE

Dubai - Grand Megaplex 21 IMAX


UK

Birmingham - IMAX Cinema Millennium Point

Bradford - National Media Museum IMAX Bradford

Glasgow - Glasgow Science Centre IMAX Cinema

Greenwich - ODEON Greenwich

London - BFI London IMAX Cinema

Manchester - ODEON Manchester IMAX Cinema at The Printworks

Wimbledon - ODEON Wimbledon


UKRAINE

Kiev - IMAX Theatre


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Tuesday, July 14, 2009

Jon M. Chu Needs YOU: Call For 1000 Extras For STEP UP 3-D

Jim here. Live in New York City? Like behind the scenes dancing action? Then email su3worldjam@gmail.com right away for your chance at getting to be one of 1000 audience members for the big dance fight finale of STEP UP 3-D this week.

First come, first served. Must be over 18. You will get more details if you get a reply from the production. Here is Chu personally asking for the extras:






These kids can DANCE. Damn. It'll be great to see them do their thing in 3D!

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Monday, July 13, 2009

3D Geek Alert: Fujifilm's FinePix Real 3D Camera Coming This Fall - $600

Jim here. More details are emerging now about the forthcoming 3D camera from Fujifilm. The FinePix Real 3D Camera is slated for release in September and has a price point of $600. Not cheap - but needless to say the coolness factor is way up there.

Further according to Engadget, you will need to do a special dance to be able to view the shots afterward - namely having the prints specially made and using a lenticular lens or utilizing a specialized 3D photo frame no doubt made by Fujifilm as well.

I will be thinking about snagging one of these. The temptation may be too great! :-) For a full write up - check out the Time article. 3D video cams will be next!

Thanks Maurice for the heads up!

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Sunday, July 12, 2009

3D At Comic-Con: List of Events


Hi, Michael here with a list of 3D-related panels at Comic-Con 2009. Thursday is the huge day for 3D, but Friday's "The Visionaries" discussion with James Cameron and Peter Jackson on the future of film promises to be incredible.


The main floor should have lots of displays relating to many of these 3D projects. And, of course, there may be surprise announcements!

Thursday, July 23

11:00-12:30 Disney: 3D Panel— Walt Disney Pictures presents key filmmakers, select cast members and previously unseen footage from its upcoming slate, including Disney’s A Christmas Carol, Alice In Wonderland and Tron. Special guests include Robert Zemeckis, Tim Burton, Sean Bailey, Steve Lisberger, and moderator Patton Oswalt. Hall H

12:00-1:00 Quantum Quest: A Cassini Space Odyssey— Key production personnel and cast members discuss the making of Quantum Quest: A Cassini Space Odyssey, the 3D, CGI Large Format film that combines beautiful animated sequences with actual space imagery captured during seven ongoing NASA and NASA/ESA space missions. Featuring a stellar voice cast that includes Neil Armstrong, Chris Pine, Samuel L. Jackson, Hayden Christensen, Amanda Peet, Robert Picardo, Jason Alexander, Tom Kenny, Sandra Oh, Brent Spiner, James Earl Jones, Williams Shatner, Mark Hamill, Doug Jones, Abigail Breslin and Gary Graham, Quantum Quest has been endorsed by the X Prize Organization, the International Space University, Challenge Center for Space Science Education, and the Young Astronauts Council. Producer, screenwriter, and co-director Dr. Harry Kloor, whose writing credits include Star Trek: Voyager, the animated series Godzilla, and Earth: Final Conflict, is joined by co-director Daniel St. Pierre (co-director, Everyone's Hero, production designer, A Shark's Tale, art director, Tarzan), space scientists, and key cast members. The panel will offer new work-in-progress clips and an in-depth exploration of the science behind the film. Ballroom 20

12:45-1:30 3D Showcase: Cloudy With a Chance of Meatballs, The Hole, The Final Destination— Get a first look at 3 brand new films in stunning 3D! First up, it's Columbia Pictures and Sony Animation's Cloudy With a Chance of Meatballs, inspired by the classic children's book, the film focuses on a town where food begins to fall from the sky like rain. See an extended 3D clip from this eagerly awaited animated film!

Next up, legendary director Joe Dante (Gremlins 1 & 2, Innerspace, Explorers, The Howling) makes his return to the genre he knows best with the 3D thriller The Hole. Three kids come face to face with their darkest fears after they unlock a bottomless hole in the basement that makes their nightmares come to life. Join Dante—along with actress Haley Bennett (The Haunting of Molly Hartley)—as he discusses his return to thrillers, working in 3D, and The Hole.

Catch a sneak peek at New Line Cinema's 3D visceral thrill-ride horror film The Final Destination. Producer Craig Perry introduces a clip from the film. Hall H

1:00-2:00 Spotlight on Kevin Eastman— TMNJ co-creator Kevin Eastman not only reflects on his Teenage Mutant Ninja Turtle years (with a preview his Comic-Con exclusive 25th Anniversary hardcover collection of favorite TMNT stories!), but also shares sneak peeks and behind-the-scenes teasers or trailers for his upcoming animated film projects—War of The Worlds: Goliath! and Underwhere—and introduces the new Tor Books Novel line Heavy Metal Pulp and the in-development Biz and Buzz animated series. Last but not least, Kevin will give you an update on the new David Fincher/James Cameron–produced Heavy Metal film! Room 5AB

3:00-4:15 20th Century Fox and James Cameron present Avatar— In this first public screening of footage in 3D from his much-anticipated action/adventure/fantasy, James Cameron, producer Jon Landau, and cast members take you to a spectacular new world beyond imagination. Conceived 14 years ago and over four years in the making, Avatar breaks new ground in delivering a fully immersive, emotional story and reinvents the movie-going experience. Hall H

Friday, July 24

10:30-11:30 Coraline— Visionary director and screenwriter Henry Selick (The Nightmare Before Christmas) and Newbery Medal-winning author Neil Gaiman discuss the making of the LAIKA/Focus Features 2009 breakout animated hit film Coraline. In celebration of Universal Studio's Blu-ray Hi-Def and DVD release of the critically acclaimed stop-motion film, Selick and Gaiman will be joined by lead animator and LAIKA CEO/president Travis Knight, producer Bill Mechanic (CEO of Pandemonium and producer of Dark Water and The New World), character fabrication supervisor Georgina Hayns (Corpse Bride), and voice talent Keith David (Crash). Panelists will offer an in-depth, behind-the-scenes glimpse at how this astonishing and suspenseful adventure—the first stop-motion animated feature originally produced in stereoscopic 3D—was painstakingly brought to life. The panel wis moderated by IGN movies/DVD editor-in-chief Eric Moro. Room 6A

6:30-7:30 Entertainment Weekly: The Visionaries— A discussion with iconic filmmakers James Cameron (Avatar) and Peter Jackson (District 9) on the Future of Film—EW moderates an in-depth conversation with these two cinematic giants about the art of film narrative and how technology and global culture will alter the art of on-screen storytelling in the next 20 years. Hall H

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Friday, July 10, 2009

EXCLUSIVE: Fellow 3D Producer Echoes Cameron's Use of 3D to Tap Brain Activity for AVATAR

Jim here. I have some interesting insight into the science behind how Cameron's use of 3D could affect us for AVATAR and as readers of MarketSaw we get to see it first. PassmoreLab confirms that AVATAR could take our brains 'Where we haven't been before’...

From Passmorelab (emphasis is mine):

James Cameron’s epic new 3D movie Avatar, expected in theaters this winter, has a mountain of press expectations to climb. The movie is widely rumored to be so forward-thinking that it may change the way we experience movies altogether – and Greg Passmore, president of PassmoreLab in San Diego thinks he knows why.

Responding to a recent NY Times article about Avatar, where behavioral neurologists commented that Mr. Cameron’s work could tap brain systems that are undisturbed by conventional 2D movies, Greg Passmore, a 3D film producer himself, smiles.
“It’s never been done before on this scale,” says Passmore. “And the effect could be mind-blowing.”

Passmore and his team designed a powerful volume renderer for use in seismic exploration and then adapted it for neurology. He became interested in volumetric rendering while working at a neurology clinic in the 1970s while struggling with the crude EEG devices of the time. Over the years, his visualization tools have been used for brain mapping, which reveals what portions of our brains are consuming resources while processing occurs. Over thirty years in the industry and the examination of thousands of case studies have given Passmore a unique perspective.

“The tools are here now. By comparison, good 3D filmmaking, by design, should provide more memorable movies. And I believe this is exactly what James Cameron is trying to pioneer with Avatar,” explains Passmore. “Stereoptic film provides a greater sensation of physical presence and thus stimulates autonomic arousal of risk, provoking emotion and thus memory tagging the event.”

PassmoreLab has a medical division that has long been involved in volumetric imaging using Functional Positron Emission Tomography.

“Datasets supplied by our customers have allow us to see, in vivo, the spatial processing of the human brain,” says Passmore. “Although part of our spatial cognition is derived from time-based vestibular sensations, it appears that much of our environmental awareness comes from constructing large scale models of our world. The additional input of stereopsis can provide for more efficient building of these models, especially in spaces close to the viewer, by revealing partial occlusions invisible to monocular vision. These differential occlusions presumably help internal model construction.”

A lack of stereopsis can have real world impact, such as the 1996 Delta Flight 554 crash at New York’s LaGuardia Airport, which was caused by inadequate depth awareness due to reduced stereopsis.

“The National Transportation Safety Board determined that the captain of that flight, due to his use of monovision contact lenses, was unable to overcome his misperception of the airplane's position relative to the runway during the visual portion of the approach,” continues Passmore. “Hence, the aircraft descended below the visual glidepath and collided with terrain on approach.”

Tests conducted at PassmoreLab in driving simulators support this contention.

“With the experience being less passive, the body responds with greater anxiety and the memory becomes more permanent in nature,” says Passmore. “Our emotions are heightened by perceived risk, and our memory becomes tagged by the event. These laws can, in all likelihood, be applied to filmmaking -- drawing the audience into the action -- and creating the environmental awareness. I can’t wait to see what he has done with Avatar.”

About PassmoreLab
Passmorelab, the “World’s Largest 3D Content Provider”, is a San Diego-based multi-media production studio that specializes in 3D production and 2D to 3D content conversion. The studio custom-designs and builds its own RED camera 3D rigs for both conventional and rugged film productions, shooting everything from feature films, television and science documentaries, to underwater diving, extreme sports and cave exploration. State-of-the-art facilities include a full 3D production studio, video/film post-production, optical development lab, and a software development environment. Production includes 2D, 3D, high dynamic range time lapse, stereoscopic microscopy and cutting-edge simulation technologies for real time SFX. Passmorelab’s proprietary technology for 2D to 3D video and film conversion is unmatched in the industry, in both turnaround times and conversion costs. PassmoreLab has additional offices in Russia and the Philippines. For more information, visit www.passmorelab.com.

I am intrigued with the science behind how stereoscopic 3D affects the human brain. In fact I would love to see a documentary on it. In 3D of course. AVATAR will be the first 3D movie out there that will truly test these effects. Passmorelab certainly has the background to comment on it and patrons of Comicon will get an early taste! But what I am waiting for - and I am sure most of you are - is the full experience from the moment 20th Century Fox's logo appears in 3D to the last fade out. How will AVATAR affect you? We will all find out in 5 months!

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Thursday, July 09, 2009

Comic-Con Avatar Panel Announced!!!

Michael here. Here we go!!!


Thursday, July 23:

3:00-4:15 20th Century Fox and James Cameron present Avatar In this first public screening of footage in 3D from his much-anticipated action/adventure/fantasy, James Cameron, producer Jon Landau, and cast members take you to a spectacular new world beyond imagination. Conceived 14 years ago and over four years in the making, Avatar breaks new ground in delivering a fully immersive, emotional story and reinvents the movie-going experience. Hall H

Click here for the full Wednesday night and Thursday Comic-Con programming schedules

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Avatar Figures & Models Available for Pre-Order! Plus Comic-Con Advice

Michael here. Two Mattel models from Avatar are up for Pre-Order on Amazon, and from the descriptions they seem to be detailed, high quality collectibles. No pictures are up yet, but I would expect to see these and the other models and figures very soon

Desciptions and details from Amazon.com:

James Cameron's Avatar Na'vi Leonopteryx Collectible Figure

This item will be released on November 1, 2009.

Product Features

  • From James Cameron's film, Avatar
  • The fiercest and most feared Na'vi creature in all of Pandora!
  • Giant 20-inch wingspan
  • 20 points of articulation and the ability to carry any basic Avatar figure on its back
  • Great collector's item!

Product Details
  • Product Dimensions: 14 x 2.2 x 12 inches
  • Shipping Weight: 8.7 pounds

James Cameron's Avatar RDA Scorpion Chopper
This item will be released on November 1, 2009.


Product Features

  • From James Cameron's film, Avatar
  • Scorpion Chopper, recreated here in intense, movie-accurate detail
  • Comes with over 24 points of articulation
  • Includes dual firing projectiles, quadruple spinning blades, and rotating gun barrel
  • Articulated cockpit that fits all basic Avatar RDA and Na'vi figures

Product Details


Also, Acme Archives Limited will be selling a Comic-Con exclusive print of Avatar:

Avatar Exclusive Print
Acme Archives Unlimited will have an exclusive print of James Cameron's Avatar... More to follow.

Later today the Comic-Con programming schedule is expected to be released, so stay tuned for details on the Avatar panel as well as the other cool stuff we will see in San Diego in two weeks.

Some advice if you want to get in to the Avatar panel: (UPDATED to reflect actual Comic-Con schedule / panel times)

1. You need either a 4-day or Thursday badge to get in. The panel will be on Thursday, July 23, from 12:45 to 2:00.

2. You will need to get in line with your badge already in your possession *at least* 6 hours before the first Hall H panel - the Disney panel - starts at 11:00 am. That means you should get in line at 5:00 am to secure a good seat relatively close to the front and center. If you want to have one of the best publicly available seat in the house, you will likely need to camp out overnight or arrive at 3:00 am or so, since, unfortunately, the Twilight/New Moon panel is happening the same day directly after the Avatar panel, and those Twilight fans will clog up many of the seats. Bring earplugs, too, in case you decide to bite the bullet and endure the deafening banshee shrieking (trust me, I was there last year) of thousands of hormonal teenage girls and their parents as you wait for the afternoon panels.

3. Brings snacks, water, sunblock / hat, comics / books, etc for the wait outside (the lines stretch far outside the convention center, and there isn't much shade.)

4. I woudn't be surprised if there is cool stuff from the movie on the show floor, similar to the Owlship WB brought last year, and the Optimus Prime truck from 2005. Abrams, Harper Collins, Mattel, and Ubisoft are all exhibiting on the main convention floor, too - so I would definitely expect to see some of their Avatar products. (Thanks to Chrad for the heads up on some of these booths!)

Hope to see some of you there!

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Wednesday, July 08, 2009

Avatar Game Site Updated!

Michael here. The official site for Ubisoft's Avatar game just underwent a big update. There is a cool new flash-based design for the site as well as a new interview with John Landau and the game's executive producer Patrick Naud, a discussion forum for the game, links to download very high resolution versions of three of the previously released screenshots, a news and developer blog, and a link to the official movie site which is "coming soon".


Also of note is that Ubisoft has three separate teams working on Avatar. One is responsible for the PS3 and Xbox 360 versions, another for the Nintendo Wii version, and the last for the Nintendo DS version. The interview also reveals that the Wii version will support the balance board.

I love the converging effect that happens when you mouse over the text on this site - I think that's a great tease about the revolutionary 3D aspect of the game.

Thanks to MarketSaw reader combi for the heads up!

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DWA Fights The Good Fight: No Anaglyph 3D For MONSTERS VS. ALIENS Discs

Jim here. FINALLY! A company has stepped up and said no to the old anaglyph 3D technology that pushes those red/blue glasses and other color combinations at you.

Dreamworks Animation has officially drawn a line in the sand and said that you won't be able to watch their 3D movies at home without having the proper set up. That set up is currently in the making with standards bodies lining up specs as you read this post.

Here is what animation chief Ann Daly (via Home Media Magazine) had to say: “The movie itself was developed with the notion of doing the RealD-Dolby experience in theaters, and those specs are not ideal for the anaglyph presentation for home viewing, which still relies on glasses with colored rather than polarized lenses. It’s a completely different process, and when we started to look at how it would look in the home, we were not satisfied. We’ve been paying a lot of attention to the development of TVs that can deliver a theater-like 3-D experience, and we think if we hold off until we actually get an in-home experience that works, it would be much better than doing it early. If we did it now it would feel gimmicky rather than good.”

Absolutely!!

Daly went further to say that once the required consumer specs for end to end 3D are in place (discs, 3DTVs, etc) then DWA will release the appropriately formatted movies.

I can't believe it took this long for someone to stand up and say enough is enough! Sure the movies presented in anaglyph 3D work somewhat, but the damage they are doing to 3D home entertainment through bad word of mouth is scandalous. Hats off to DWA for the iniative.

This move however, makes me wonder why Dreamworks Animation paid all that money for an anaglyph presentation of MvsA during the Superbowl. I guess it is never too late to take corrective measures. I hope this signals the beginning of the end for anaglyph movie viewing. Sure red and blue glasses will still have their place for certain things, but they DO NOT belong with movies. Good riddance.

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Tuesday, July 07, 2009

Dreamworks Sees 3D With View-Master Deal?

Jim here. According to THR, Dreamworks is in talks to buy the movie rights to Mattel's View-Master to produce some good wholesome family fare for theaters.

Apparently Alex Kurtzman and Roberto Orci will be attached to produce and bring their TRANSFORMERS touch to the project. Further, Brad Caleb Kane is set to pen the movie.

Kane tweeted this message over the weekend (and it has since been taken down): "It'll be like the old '80s Amblin movies: 'Goonies,' 'Young Sherlock' ... in that vein."

Do you remember YOUNG SHERLOCK? Man, I do. To me that was classic Spielberg with the stained glass coming to life. I was thrilled with that movie. I am all for a trip back to those wide eyed days of youth.

If this isn't a 3D movie I will be terribly disappointed - but it makes sense doesn't it? I mean thats what a View-Master does! I used to stare into those for hours. Don't let me down Dreamworks!

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Monday, July 06, 2009

THE GATE Swings Financing!

Jim here. Got some good news for you about Alex Winter's THE GATE that we originally posted might get made back in February. It IS going to get made and in fact will start shooting this summer after securing financing.

From BloodyDisgusting: "Frankfurt’s HessenInvestFilm and Stuttgart-based MFG Baden-Württemberg have allocated $1.9m (€1.35m) to Germany’s first 3D live action film, Alex Winter’s The Gate. The UK-born actor-director’s remake of the 1987 horror film will begin production at the MMC Studios in Cologne in the late summer. The film has also received $1.2m (€900,000) from Düsseldorf’s Filmstiftung NRW."

Pixomondo (credits include VALKYRIE and 2012) will be handing the effects.

Sounds awesome to me guys. I have faith that Winter will deliver here because a lot is on the line for him and there seems to be enough to play with here. It'll be great to see Germany's first live action 3D movie hit the screens!


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Sunday, July 05, 2009

Spoilers! TRON2 Script Details Leak Online

Jim here. An early script draft of Disney's stereographic 3D TRON 2 has popped up on the Interwebs over on CC2K. Lets have a look:

**WARNING SPOILERS**

The Set-up
Remember the Encom corporation? Well, they're hard at work on a new global information network called X-Net. They're pitching it as the world's only 100 percent secure information network. Encom code monkeys are working 'round the clock to get X-Net ready for launch, but a powerful virus keeps attacking their core system: a virus called Tron. Meanwhile, other computer viruses have been proliferating around the world, making X-Net a massive success before its launch. Everyone is terrified that the world's computer systems – from the Internet on down – are going to crash, and X-Net is the only solution.

The First Twist
Encom's evil CEO, named Sinclair in this draft, engineered the global virus attacks to frighten everyone (and I mean everyone) to get on board with X-Net so he'll have total control over all the world's information.

The Second Twist
Years ago, Sinclair managed to use the lazer-digitizer thingy from the first movie to zap Jeff Bridges' character (Kevin Flynn) into the Encom system. Sinclair thought he killed Flynn, but Flynn has remained alive inside the system as a freedom fighter. Flynn used the Tron program as the base code for a powerful new app that's designed to take down X-Net.

For a full analysis from Tony Lazlo of CC2K (self confessing: "Yes, yes yes – I am a gigantic fucking geek") check it out right here. He does a good job of breaking down what has been learned.

Keep in mind this is an early draft so undoubtedly changes have been made but it is good to get an idea of the direction for this sequel. I know many are looking forward to it including myself. And of course in 3D!

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Saturday, July 04, 2009

ICE AGE 3D And TRANSFORMERS 2 Battle It Out At The Box Office

**UPDATE: July 5 - Both movies are neck and neck at $42.5 million projected for the weekend - Interesting race! Still say 3D wins out (in fewer theaters mind you!)- here are the estimates (Box Office Mojo):

WEEKEND TOP 5 STUDIO ESTIMATES, JULY 3-5, 2009

Movie Title (Distributor) | Weekend Gross | Theaters | Total Gross | Week #

1. Ice Age: Dawn of the Dinosaurs (Fox)
$42.5 million | 4,099 | $67.5 million | 1

1. Transformers: Revenge of the Fallen (Paramount (DreamWorks))
$42.5 million | 4,234 | $293.5 million | 2

3. Public Enemies (Universal)
$26.2 million | 3,334 | $41.0 million | 1

4. The Proposal (Buena Vista)
$12.8 million | 3,099 | $94.2 million | 3

5. The Hangover (Warner Bros.)
$10.4 million | 3,070 | $204.2 million | 5

Jim here. After the 3D animated movie ICE AGE: DAWN OF THE DINOSAURS captured top spot in the box office on this past Wednesday ($13.8m vs $11m), TRANSFORMERS 2 in plain ol' 2D managed to grab back Thursday ($11.5m vs. $11.1m) and Friday's crown ($17.8m vs. $17m) so it is anybody's guess for today's victory as the afternoon matinees light up.

My money is on ICE AGE as the families will be out in full force this weekend. And lets face it - and Michael Bay better be facing it too: If he had done TF2 in 3D, his box office would have been monstrous. And he definitely would have taken the all time 5 day release record from THE DARK KNIGHT.

Bay still claims he is not interested in 3D at the moment but we all know Bay is all about the money. He doesn't hide from it either - it is clear in his interviews: A recent Forbes magazine article has him boldly entitled "Michael Bay, Making movies, enemies AND A LOT OF MONEY". So do I see 3D in Bay's future? Oh yes.

So expect ICE AGE with it's third dimension beat out TF2 today and perhaps tomorrow. The claim for the weekend is completely up in the air though. Lets see!

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Thursday, July 02, 2009

Second "Cloudy" Trailer Online!

Michael here. Take a look at this new 2-and-a-half minute Cloudy with a Chance of Meatballs trailer - this one is narrated by protagonist Flint Lockwood (Bill Hader), and shows a lot of cool stuff from throughout the movie. I think the animation looks ace, and I'm betting Sony Pictures Imageworks will do amazing things with the 3D (check out Jim's interview here).

Click here for HD version


Cloudy With a Chance of Meatballs is forecast for a September 18 release.

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Wednesday, July 01, 2009

Avatar Taking Over San Diego! Comic-Con Banner Unveiled!

**UPDATE - July 2, 2009: Further info about differences between Na'vi and Avatars! Jim here again. Here is what my source has to say: "There is major difference between the Na’vi and the avatars. It was visible in the footage shown at Amsterdam, but the viewers were so stunned they didn’t notice. The Na’vi have four fingers and toes; the avatars have five. In addition to the eyes, the avatar’s nose is also slightly smaller than the Na’vi’s."

Pay attention guys! :-) That includes me!

**ANOTHER SAME DAY UPDATE: Exclusive insider info on the Na'vi image in the poster - this is from a trusted source:
"Since one of the viewers of the Amsterdam presentation already mentioned it, the avatars do look somewhat like their human counterparts. This means the Na’vi look less human. Larger eyes for one. (Jim: Actually heard Neytiri has a striking resemblance to Zoe Saldana).

Unfortunately, geometric distortion was introduced when people photoshopped the banner picture, which was slightly oblique, to generate a full-frontal view. This made the facial features look smaller in relation to the size of the head, as well as distorting the nose.

The glowing spots are on the face, not an overlay of a star map. Whether they are naturally-occurring markings, tattoos made with bioluminescent bacteria, emanations of mysterious psychic powers, or simply applied dots of glowing makeup must be left to your readers’ imaginations at present."

Interesting!! Comicon is the place to be...

UPDATE: Now with the original, higher resolution pics from the official Comic-Con Twitter feed. Click for the big versions.


Michael here. This is awesome - It looks like Avatar will completely rule Comic-Con this year. The opening salvo of the marketing campaign are these banners that are appearing in downtown San Diego.

My guess is that this is Jake in avatar form, and that the dots of light are bioluminescent in origin. I love the design - it has enough "humanness" for the audience to relate to, but enough "other" to be definitively alien. That was the problem with most of the non-Davy Jones characters from the "Pirates" sequels - they're too cartoonish. But Davy and the Na'vis get it right.

I've heard from a number of sources that the Avatar panel will be first thing Thursday morning. So be sure you get to Comic-Con early if you want to see history in the making!

Another pic from the official Comic-Con Twitter page:



Here's an enhanced version of the poster and a full-face manip, courtesy of "Ludovic":



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Alexandre Aja Talks PIRANHA 3D - Will be Converted in Post

Michael here. ShockTillYouDrop.com visited the set of Piranha 3D and came back with an in-depth interview with director Alexandre Aja.

It's a very good read. Among other things, Aja discusses his decision to convert in post instead of shooting the film in 3D:

Shock: What 3-D process are you using for this film?

Aja: It's very bizarre because we started the process by talking about using the new system that James Cameron used [for Avatar]. I realized along the way that those cameras were forcing me, first, to shoot in HD and then there were too many technical parameters that were not good. So, we heard about a new technique they were developing that nobody really used before which is the conversion. The conversion is more expensive, much more work in post-production. You're basically shooting the movie in the traditional way thinking 3-D and then the whole movie would be converted by computer. The camera in 35mm is shooting all of us here and then the computer is going to modelize each of us in 3-D and inside the computer you're going to screen, you're going to project the image on the 3-D model and you create that space and that whole style. It's very complicated. I was kind of like, "Oh, it's impossible it's not going to feel natural," and I saw 20 minutes of King Kong being converted and it's the best thing I've ever seen. When I see 20 minutes of that, I mean, I don't understand why the studio is not finishing the movie and releasing the movie again in 3-D. It's the best, best, best, best. I've also seen stuff from The Matrix and from Star Wars, the original.

Shock: Whoa. They're just converting it for 3-D?

Aja: Yeah, it's unbelievable. It's not like black and white convert in color where you see that it's stained and it's not natural. It's amazing, there is no word. It was great for us because we are shooting for real on cinemascope anamorphic on film, shooting it as a normal movie. So, it's much faster and we have a full control on the 3-D. Without being presumptuous, I think the 3-D experience on Piranha is going to be the best one that's ever made.



What do you think of Aja's decision not to shoot in 3D? I'm expecting that some big budget live-action movies will be announced for 3D soon - and I hope at least some are shot that way.

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