Jim here. Today Cinepolis has agreed to roll out 500 3D theaters in its chain using RealD technology. This is on top of the previous commitments from Cinemark and Regal theater chains to also use the Beverly Hills 3D projection solutions.
Cinepolis is the world's fifth largest cinema exhibitor with theaters in over 60 cities in Mexico (53% market share) and in five countries in Central and South America.
This deal is important to get the 3D ball rolling outside of the US and Canada.
Some quotes from the release:
"Cinepolis confirms its commitment to innovation and client service by placing its confidence on 3D technology. As a company that has always been at the forefront in market innovation and new products and services, Cinepolis is proud to join forces with RealD. We believe this cutting-edge technology represents the future of the exhibition business and with this deal Cinepolis moves ahead in the very competitive Latin American market," said Miguel Mier, COO of Cinepolis.
"We are thrilled to be the choice of Cinepolis for premium digital 3D," said Michael Lewis, chairman and CEO of RealD. "This partnership marks an expansion of the RealD 3D platform into one of the world's strongest movie markets, as 3D continues to be a truly international phenomenon."
RealD's next-generation 3D experience has garnered over 90% of the global market for 3D cinema, with RealD 3D theaters in 25 countries with over 70 exhibition partners.
This is awesome news! The momentum is truly building for 3D around the world now that the infrastructure commitments are falling into place...