Tuesday, September 30, 2008

Fox Co-Chairman Tom Rothman Talks AVATAR: "Coolest Shit I've Ever Seen"

Not that we need anything more 'verbally' to get excited about AVATAR, but this is a very frank discussion with Tom Rothman, the co-chairman of Fox and IESB that I thought you should be made aware of. Special thanks to MarketSaw reader "Darkoo" who alerted me. The emphasis below is mine:

IESB: You mentioned Avatar, everything that we are hearing about it, it sounds great but it also sounds SO expensive, and a lot has to do with the investment in the technology to make the film. At the same time, is it because you hope to use the technology on other stuff too?
TR: Yes, but I guess I should say that I won't comment on the exact budget except to say that as always with Jim [Cameron] everything is misreported, everything is exaggerated, because he is larger than life and so everything surrounding him tends to be larger than life. While it's obviously an expensive movie, it's not an unprecedented expensive movie and it's not even the most expensive movie we've made at the company and certainly not close to the most expensive movie that's been made in the business recently. But, it is in absolute terms a costly undertaking, is because it's an entirely revolutionary technology. It will be a movie unlike anything audiences have ever seen. And, genuinely brand new, genuinely unlike anything that has ever been seen and that's hard to do and that isn't cheap.

IESB: And it's an original film, it's not based on a comic book or other material...
TR: It's an entirely original film, it's not a television show, it's not a comic book, it's a thing that all of the punditocracy, all of the media and the audience cry out for, true originality. And yes, you never know and I wouldn't presume now, but the idea is, Jim Cameron tends to make hits and if the movie is a hit then this is the beginning, certainly for both the use of the technology and the work, it's not going to stop here. So, there's long term value to it as well.

IESB: So, potentially, this is a franchise?
TR: If it does well, yes, absolutely, in terms of an arena a whole new world. But for us, it isn't any of that, it isn't even the technology, it isn't even the look and the world all of which is the coolest shit I've ever seen, it isn't even any of that, it's that it's a great story. It's just a great story. You read the story and you are gripped by every page, it's just a great, original story with tremendously, classic emotional value. So, at the end of the day, that's really what we're here for, to try and make great stories when you can find them.

So, very potential sequels and as we all knew - a great story! IESB may have more to read about AVATAR in the coming days - I will keep you posted.


Source: IESB

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Pixar's "John Carter Of Mars" To Be In 3D?

Someone is not eating the right catfood...

We know that ALL of Disney's and Pixar's future tentpole animations will be made in 3D, so when AWN asked the very pointed question of whether JOHN CARTER OF MARS would be in fact 3D, Pixar General Manager Jim Morris quiped: "I hope not!"

Huh?

For those curious cats out there, JOHN CARTER OF MARS is an Edgar Rice Burroughs classic book that centers on a Civil War veteran who gets taken to Mars and the adventures ensue.

He goes on to say when asked about whether it is strictly animation or a blend with Live Action: "JOHN CARTER is in its very early stages and there is much to figure out about that so we'd be premature."

"We are looking at a variety of different approaches and techniques for that ... We're kind of a bit early in the development of that."

"I'm sure I speak for all of the science fiction geeks, fans and aficionados when I say it's finally time to see that movie. And I, for one, am delighted that Andrew Stanton is the guy that's making the movie, because he's a story-driven guy."

Hmmm. Story is great and all that, but me thinks that Mr. Morris is going to get squirted with the ol' Pixar water gun soon. Real soon. 3D is it dude.


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'Marvel'ous Updates: Iron Man 2 Set For May 7th, 2010: Still No Word On 3D

Jim here guys. On the day that IRON MAN is being released on disc, Marvel has come forward with a far amount of info for all super hero fans:

1. IRON MAN 2 is pegged for May 7th, 2010 - Top stars return as well as Jon Favreau to helm.
2. IRON MAN 3 is planned.
3. THOR is slated for July 16th, 2010 - Kenneth Branagh confirmed to direct.
4. THE FIRST AVENGER: CAPTAIN AMERICA is to bow on May 6th, 2011
5. THE AVENGERS will pack the theaters on July 15th, 2011

Between IRON MAN and THE INCREDIBLE HULK, Marvel stands to make $140 million in profit from a box office take of $824 million worldwide. No wonder this slate is somewhat aggressive - and they just inked a new distribution deal with Paramount that place them on equal footing with such franchises as Indiana Jones and Dreamworks Animations.

Again, no word on whether any of these films will be shot in 3D despite rumors from Jon Favreau himself.

I don't know about you, but this lineup that Marvel has well, lined up, is stunning. I see nothing but success for these guys - they have earned it. THE AVENGERS will be nothing short of spectacular if they have the story to match the heroes.

Source: Variety





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3D Geek Alert: Fujifilm's 3D Consumer Camera In Development

Thanks to Tim W. for sending in this item! A very cool consumer grade 3D camera may well be hitting the shelves soon by way of Fujifilm. They have a 2 lens camera but that is not the only component being waved around - they have also introduced a 3D digital photo frame and 3D print technology. They are calling the whole thing the "FUJIFILM FinePix Real 3D System".

Why on earth would they include the word "Real" when there is already a rather large going concern known as "Real D" also involved in 3D technologies (and have a consumer arm as well) is beyond me. Perhaps looking for publicity through a lawsuit? There is sure to be corrective action taken with that I assume.

Regardless, the technology looks very interesting in that they are offering the full meal ticket from camera to frame to photos. The idea is to have it all work seamlessly and simply for the average consumer. I think they are on to something!

Let's hope we hear more about this technology (probably with a different name next time) and be able to check them out at a CES show sometime soon.

Sources: DPReview via Wired

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3D Geek Alert: Check Out Your Twitter And RSS Feeds In 3D

Interesting little web app called Tweet 3D - check out http://www.tweet3d.com/?twitterid=jimdorey and type in your Twitter username in the top right box. If you don't have an account - go to www.twitter.com and sign up! Looks like you cannot link directly to your cloud though - perhaps that is coming soon.

If you are on Twitter - Add me! My Twitter username for MarketSaw is jimdorey. You can also see my updates here.

Also for all you RSS news feeder types check out http://rssvoyage.com/ and check out the cool 3D interface. Makes reading your news feeds much more "logical" to me. Use your scroll wheel to negotiate through the stories in chronological order. Of course you can customize what feeds you receive.

And if you haven't already subscribed to MarketSaw - get on it! Here is our RSS link: http://feeds.feedburner.com/Marketsaw

Now imagine what these applications will look like in TRUE 3D! You bet - it's coming, just a matter of time...

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Monday, September 29, 2008

3D Screens Set To Explode Across Country: Studios To Ante Up $1B

Who wants to see this man in 3D? Well if Favreau and Marvel come on board, it looks like the screens will be in place to make it happen!

Jim here. The Digital Cinema Implementation Partners (DCIP) including AMC, Regal and Cinemark theater chains will be rolling out 15,000 digital upgrades for their screens
over the next 3 years. And now, it will soon be official that the studios (Disney, Paramount, Universal and Fox - with Sony and Warner Bros soon to be involved) will be paying a virtual print fee (VPF) to the chains for several years to make this happen.

From THR: "The deal means studios will pay a majority of the roughly $100,000 per system in hardware and installation costs to install d-cinema equipment in theaters operated by the biggest theater chains. That will facilitate not only digital projection in the converted auditoriums but potentially also 3-D exhibition, if the theater owners decide to take on the extra, more modest expense for 3-D installations on their own. "


For those who don't know, a print fee was the amount that a studio would have had to pay to print copies of their films for traditional movie screens. Now that so many movies are in digital format, there is no need to print thousands of copies and distribute those heavy canisters - they are simply downloaded to computer hard drive for the projectors.


To me, the digital experience is so much more cleaner and brighter it is a no-brainer. Not to mention that it is much more environmentally friendly to distribute digitally.


Moreover, this allows for the rapid deployment of modern 3D projection equipment
which depends on these digital screens being in place. If you will remember, there are existing deals with Regal,
Cinemark and the NATO Cinema Buying Group with Real D to get this done as soon as the digital infrastructure is in place.

Well the time is now!
With $1 billion coming from the studios (backed by JP Morgan) we will see a rapid expansion of digital AND 3D implementations very soon. The first areas to see the change will be the mid and large markets for pragmatic reasons, but other smaller areas are that much closer to getting 3D screens because of this rather large group hug that the studios and chains are giving each other. 3000 screens are expected to be upgraded to digital in the next year.


Awesome!
If there was any doubt that 2009 will be the YEAR
OF 3D, they will soon be obilterated. It is looking pretty darn good that AVATAR will have the screens it needs in December 2009 now and maybe, we will see RDJ in that 3D red and gold suit of his - lets get those screens converted!! :-)

Image courtesy of Marvel

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Saturday, September 27, 2008

Lost A Great One Today...

I wish more today would aspire to him


Rest in peace Mr. Newman and godspeed to cancer researchers everywhere.

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Friday, September 26, 2008

More "Alice In Wonderland" Set Pics! Mia, Helena and Tim...

Hey guys - Jim here. Got some more great shots from the ALICE IN WONDERLAND set here for you - take a look! Tim Burton, Mia Wasikowska and Helena Bonham Carter (with daughter - who is an extra?? - dressed that way...)

May I say - AWESOME wardrobe choices. And the set locale looks outstanding as well for this shoot!

For more shots - check out the INF Daily site.

Can anyone make out the camera configuration they are using in that shot?

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Thursday, September 25, 2008

FATHOM Update: Megan Fox Signs On With... Fox?

According to iesb.net, Megan Fox has signed on to the 20th Century Fox property FATHOM which has been under the auspices of James Cameron's Lightstorm Entertainment for some time now. The project has now been shifted over to Fox Atomic now however. What does this mean? Will the lack of Cameron's touch remove any hope of 3D from this project?

From the site: "The studio is currently (on the lookout for) several writers to bring aboard to revamp the script as a vehicle for Megan Fox, who, our source says, has officially signed onto the project this week. Fox is set to play the lead character of Aspen.

The comic book is centered around the character of Aspen, the central character in the Fathom universe, Aspen Matthews continues to search for clues from her past in order to balance the turmoil between the two world's she's inhabited. Stepping off the Paradise cruise ship in 1984, Aspen was adopted by the naval officer Captain Matthews and subsequently raised under his supervision. She flirted with Olympic gold in Seoul in 1988 before controversy washed away his swimming career. Instead focusing on earning multiple degrees in Marine Biology, Aspen became an expert in her field and earned her a position on the DMD, or Deep Marine Discovery. It was at the DMD where Aspen's tumultuous journey with the race of The Blue began. After defeating the renegade leader Killian and ending the Blue Sun incident, Aspen was captured by the mysterious race known as The Black."

Oh man, I hope 3D immigrates with the project - this is yet another awesome opportunity to highlight the visual excellence that 3D provides, especially in underwater scenarios.

As a related side note: I use ARIAL font for all my posts. (Yeah, I know. It's spelled Ariel.)

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"Battle Angel" Swims With Dolphins

Hi - Michael here.  James Cameron has a history of using code names for his films under development. These decoy titles help disguise his projects from prying eyes.  For instance, Titanic was called "Planet Ice" early in production, Avatar was "Project 880", and now, according to the website of concept artist Mark Goerner, Cameron's Battle Angel is "Dolphin Project".


Goerner, who did "extensive development of characters, vehicles, sets, cities, and infrastructures" on Battle Angel, is a truly amazing artist.  If you are a fan of great artwork with huge scope, I urge you to check out his site here.  I really, really hope we all get to see some of Mark's work on Battle Angel at some future date.

Anyway, what do you all think of the code name?  As a huge Battle Angel fan, I (at first thought, at least) see no relation between the story of the manga and dolphins.  Any readers out there who can help shed some light on this code name?

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Quick Post: Zemeckis and Carrey Talk "Christmas Carol"

Hey everyone, Michael here.  Movieweb has an interesting article detailing Disney's presentation of Bob Zemeckis' 3-D performance capture A Christmas Carol at today's Walt Disney Studios Showcase event at the Kodak Theater.  While no footage was shown, both Zemeckis and Carol star Jim Carrey had a lot to say about the film. Some snippets:

Zemeckis: "It is one of the greatest time travel tales ever written. A Christmas Carol has never been shown on film the way it was intended. This is the perfect story for this new motion capture technology.”

Carrey: "Robert Zemeckis has come in and freed up the process. He has revolutionized Motion capture...I loved being the king in Robert’s virtual kingdom."

Also, /Film has a photo of the first official banner for the film.  Hopefully we will soon get to see some of the concept art, paintings, props and models that were on display!

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Wednesday, September 24, 2008

Burton's Alice In Wonderland: Johnny Depp Will Be CGI Only AND More Set Photos

It seems like the rumors could be true: Security guards on the set of Tim Burton's ALICE IN WONDERLAND have repeated that Johnny Depp will only be appearing in the movie as a CGI character - that character of course will be the Mad Hatter. This is getting interesting as Burton has a certain twisted way of representing his characters on screen to begin with, but add on the infinite palate of CGI and well, you can only imagine what he has in store for us.

Also we are treated to some more set photos (the first set photo was here) for the movie - this time from St. Austell, Cornwall where they are setting up for tomorrow's shoot. If you wish to see the photos in their entirety check out this page where the photographer placed rather large 'watermarks' all over them. Not my style, but oh well - enjoy!

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Tuesday, September 23, 2008

Simon Pegg And Nick Frost As The Thomson Twins In Tintin?

Jim here. Looks like Steven Spielberg has set his sights on Simon Pegg and Nick Frost as the Thompson Twins for his $130 million mocap 3D adventure TINTIN:

From The Sunday Times:

"...Pegg is in Hollywood, having just finished work on his latest film, "How to Lose Friends & Alienate People", when he gets a call saying Steven Spielberg would like to meet him.

So he trots over to the motion-capture set for the ET director’s latest project - the first in a trilogy of Tintin movies. Motion-capture sets are bizarre, empty places. The event has been shot and is held in a computerised camera, which allows the director to swoop around the scene. As a result, there is only a computer guy and Spielberg sitting there.

Steven’s smoking a stogy, cap on head, like he’s always been since I was a baby,” Pegg says, shaking his head in wonder. “I shook his hand and chatted about films. He gave me the mo-cap [motion-capture] camera, and I had a play around with it. Then he said, ‘Hey, maybe you and Nick Frost could play the Thompson Twins.’ In Tintin. A Spielberg movie. To work with him is beyond .. . ” He trails off, lost for words."

I am a big fan of Simon Pegg and to have him in this picture just shot its upside up further in my books! Let's hope it happens and it is officially announced soon. You'll hear more when I get it...

Via /Film

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Monday, September 22, 2008

Disney's 3D Animation "Bolt": New Extended Trailer

Jim here. Here is the new extended trailer for Disney's BOLT, a 3D animation coming our way on November 21st. I've got to say - it looks pretty darn funny.


There are a couple of spots where they may have injected objects coming at you - but no more than any other comedy animation in my estimation. As the hamster is flying at the audience you get a sense that in 3D, it may be head ducking time - but I did NOT notice this during the first viewing of the 2D trailer - so it is subtle. You can watch this is 2D and it would seem like a normal movie. The scene where the gas canister launches itself out the door is much more off to the side than straight at the viewer however - there should not be a "ducking effect" associated with it while viewing in 3D.

I think the studios have gotten smart about 3D "duck" trickery and will use it sparingly even in animations and horror which begs to use it. But we shall see who has learned what soon won't we?

Aside from that comment, I see a well made Disney movie. Travolta's voice seems right at home and the animation quality is there. I like how it is shaping up!




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Harry Potter And The Half Blood Prince WIll Have 3D Coming And Going!

**SAME DAY UPDATE: IMAX is doing the 2D to 3D conversions say one of MarketSaw's readers - Dan, aka 3DFool who also has a 3D related website here


Hey all - Jim here. It looks like "Harry Potter And The Half Blood Prince" (HPHBP) will have about a total of 25 minutes of 3D content that will be taking place in the opening scenes as well as the ending of the movie.

The HPHBP 3D scenes will be converted from 2D to 3D and I am not sure who is doing this work actually. I will try and dig this up - if you happen to know, drop me a note.

HPHBP is slated for a July 17th, 2009 release.

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Friday, September 19, 2008

Spielberg & Jackson Need A Tin Cup For Tintin!

** UPDATE: Sep 20th - Paramount offers a proposal to Spielberg and Jackson to fund the entire movie. Read more.


**SAME DAY UPDATE: Dreamworks closes Reliance deal and Spielberg & Geffen leave Paramount on good terms. Story here.

Wow. This is a stunner. And no, Spielberg and Jackson don't really want 50% of the box office - I am just exaggerating!

With the obvious worldwide infatuation for TINTIN and arguably two of the best directors on the planet attached you would think that the sky's the limit for budgetary concerns.
NOT. Universal has balked at the final budget of $130 million
($30 million already spent on scripts, character design and initial animation and 3-D tests by Paramount) and now the two heavyweights are on the horn to other financial backers looking to resolve this crisis. Paramount and Universal were originally going to split the production costs.

I am stunned. Really. Superior content with superior direction and it can't get financed? Most people know that during down times the entertainment industry holds it's own if not even doing slightly better than normal - if you can call today's economic crisis more than a blip in the grand scheme of things.

Apparently the directors have already shown Paramount what Tintin would look like via a ten minute reel produced by Jackson's Weta. Looks like perhaps the percentage take by the directors is a little too much to chew for Universal?


Take a look at this from the LA Times:
"According to several people close to the project, "Tintin" would have to rake in $425 million worldwide in ticket sales before the studios could break even. The reason: Spielberg and Jackson, who would also produce both movies, would together grab about 30% of the studio's total gross revenue from box-office, DVD, television and other sales. Under that scenario, the pair would walk away with more than $100 million before Universal and DreamWorks could make a profit."

Wow. That's a lot of cash stuffed into those directorial tin cups! To top it off, Spielberg will have to deal with Paramount where he is reportedly dealing with severing ties with them (along with Geffen).


But hey - look. I am with Spielberg and Jackson on this one. It is their baby. We all know that the success of the films are practically written in stone, especially in the international circuit. It's a billion dollar franchise and they know it. I don't see 30% as being high enough to back out, but that is just me isn't it? It is not my money. It is going to look damn good in 3D though!

Source: LA Times


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"Meatballs" Voice Cast Forecast

Michael here.  Variety announced tonight that Bill Hader and Anna Faris have signed on to voice the two lead characters of Sony Pictures Animation's 3-D adaptation Cloudy With a Chance of Meatballs.

Hader will voice Flint Lockwood, "a young inventor who dreams of creating something that will improve everyone's life." Faris plays Sam Sparks, "a weathergirl covering the phenomenon who hides her intelligence behind a perky exterior."


James Caan, Andy Samberg, Bruce Campbell, Mr. T and Tracy Morgan fill out the voice cast.

This should be a lot of fun.  Tons of potential for amazing visuals!

Cloudy With a Chance of Meatballs rolls onto 3-D screens January 15, 2010

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Thursday, September 18, 2008

First Look: Tim Burton's Alice In Wonderland Set Costumes!

**UPDATE: Sep 19th - Have been reading some interesting blogs about the behind the scenes tribulations of wearing period costumes on the AIWL set: 


"Filming is progressing slowly and each day is much the same because they are concentrating on the tea-party scene. The girls are all having problems with the tight corsets though, and 2 have been sent home because of it. For Nikki she has welts down her ribs and is finding it hard to breathe without pain, and her corset is actually broken. She is in a lot of discomfort and the costume dressers tried padding her out, but the damage is already done. She's going to dose herself up with painkillers tonight and take some with her tomorrow. She is also going to take a couple of her own corsets in to see if one of them can be worn instead. She desperately doesn't want to be sent home, but 14 hours in that state isn't pleasant!!!

She says that no matter what, she's not giving up on this opportunity though."

Stick at it girl. You can find this blog right here.

Hey guys - Jim here. Just got a new set photo of what the period costumes look like for ALICE IN WONDERLAND - the new Tim Burton 3D live action movie being filmed right now at Antony House near Torpoint, UK.

Apparently Johnny Depp who is thought to be the taking on the role of the Mad Hatter is not at the location, much to the dismay of the hundreds of extras who turned up in an attempt to be included in the classic adaptation. Indeed a new rumor has the entire role being captured in CGI, perhaps with Depp's voice attached. Only 250 or so of the extras got to be chosen.


From The Herald:
"Between 600 and 700 people, ranging from actors, extras, cameramen and production staff, are believed to be operating at the site. Hundreds of cars park in a field converted to a make-shift car park. Adjacent to them are large trailers presumably used for wardrobe fittings and catering and hospitality. Big, burly – but nonetheless friendly – security guards line the site like a human brick wall."

For the full story and a video of a reporter interviewing extras waiting in line check this out.

Its nice to see the first glimpse of the set and what the costumes will be like, but we need more than this! Will someone from Plymouth or thereabouts send me more photos of the set - anything that is still, take a photo of it and anything moving - take a video for me! :-)

Source: The Herald

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Wednesday, September 17, 2008

Quick Post: Fifteen 3D Ready Programs on Blu-ray Disc Coming

Naperville, Ill. (September 15, 2008) -- TDVision Systems, Inc., the leader in design and development of 3D digital infrastructures and visualization systems, announces today the release of high-definition 3D ride films library by MagicPlay Entertainment in the TDVision's TDVCodec format on Blu-ray™ beginning later this year. The news was announced today by Manuel Gutierrez, CEO of TDVision Systems, Inc. and Shelley Praamsma, International Business Director of MagicPlay.


The TDVCodec is ready to bring 3D cinema experiences from movie theaters to home. We are passionate making all of this possible with our innovative software and applications. We believe consumers will soon be able to enjoy 3D films at home in real cinema quality,” said Shelley Praamsma, International Business Director of MagicPlay Entertainment.


The Chinese Entertainment Powerhouse MagicPlay and TDVision collaborated on this project due to high consumer demand. TDVision Systems is a contributing member to SMPTE, ATSC, 3DConsortium and 3D@Home Task Forces charged with the standardization and mass adoption of 3D in the home.


We are meeting a historic window of opportunity for mass adoption of 3D in the home,” said Manuel Gutierrez, CEO of TDVision Systems Inc., speaking from the SMPTE 3D Task Force meeting in Geneva, Switzerland. “This move will simplify the decision for consumers. One will only need to buy a single Blu-ray disc that works in 2D as well as in 3D and plays back on all 3D ready televisions in the highest resolution possible including DLP, LCD, and LaserVue televisions,” he continued.


This was a perfect collaboration for TDVision and MagicPlay. China has one of the fastest growing entertainment industries in the world. The global entertainment industry is expected to show an annual growth of 10% in the next four years and this first set of Blu-ray discs will help to demonstrate feasibility for massive 3D adoption at home, brought to you by TDVision, ” said Ethan Schur, Marketing Director for TDVision Systems, Inc.


About TDVision:

TDVision Systems, Inc. is the owner of several 3D-related patents for proprietary system architectures, which will propel a media breakthrough by providing true 3D through means of this new digital technology. This technology allows the acquiring, emulation and processing of a 3D image from a video stream or computer-generated image. The architecture also allows the use of current existing infrastructures, and with the addition of TDVision’s hardware, enables true 3D in High Definition.


About MagicPlay:

MagicPlay Entertainment is a private company based in Los Angeles, China and Taiwan. MagicPlay and its partners are fully integrated multinational companies specializing in 3-D and 4-D cinematic experiences. MagicPlay has installed over 75 attractions and theme parks and are the production and the distributor of 2-D, 3-D, 4-D attraction films, with over 40 films. MagicPlay and its partners are engaged in producing 3D, 4D special effect and animated films with an annual production of 4 to 6 new films providing simulation and three-dimensional visual experiences to family and theme park goers. Today, MagicPlay and its partners are fully equipped with Blu-ray authoring and encoding and is self severed with Blu-ray distribution. MagicPlay is going to debut the first ever 3D films in Blu-ray format together with TDVision Systems, Inc.

# # #

TDVision Systems, Inc.

www.tdvision.com

www.tdvalliance.com

info@tdvision.com


Full disclosure: TDVision is a sponsor of MarketSaw

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Saldana: "Avatar" Pickup Shots Planned

Michael here. Avatar star Zoe Saldana told fashion site Glam.com that she is scheduled to resume work on Avatar some time after shooting crime thriller Bone Deep with Paul Walker and Hayden Christensen:

GlamBlush: What's next for you after Fashion Week?

Zoe Saldana: Work. I have to go back and do a film called Bone Deep. Then I have to go back to Mr. James Cameron and finish Avatar, so I’m back to work. This was actually my work/vacation, and I’ve had a blast!

We have known that Cameron, utilizing his cutting edge Facial Performance Replacement (FPR) process, has been tweaking dialogue without requiring his actors to re-don their mo-cap suits. However, it seems like Zoe is talking about a relatively significant period of pickup shots. Will Cameron have all of his alien-playing actors back on the stage for pickups some time in the next few months after her commitments on Bone Deep (which just started shooting this month) are fulfilled? Stay tuned to MarketSaw for the latest as we learn it!

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Tuesday, September 16, 2008

"Coraline" Budget Set At $75 Million - New Set Photos

**SAME DAY UPDATE: Fearnet has more exclusive set shots here!


Wow. It costs a lot to make a stop action movie in 3D. Well at least if it is done right and that is exactly what Henry Selick is known for - doing it right. 

It looks like CORALINE's budget is $75 million. Thats a lot of action! Let's take a look at some of the behind the scenes action below:

First Photo - Coraline on her home's steps.

Second Photo - Project plan for the CORALINE production shoot. MASSIVE!

Third Photo - Various replacement faces for Coraline as she shows emotion or speaks.

Coraline is slated for full release in February 2009 with a limited preview release this December. To view more behind the scenes CORALINE shots, check this out.

Photos courtesy of David Strick
Source: LA Times

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Monday, September 15, 2008

Quick Post: WIRED Likes Our 3D Movie List And Dolby Drops Prices

My friend Betsy Schiffman over at WIRED has posted on their blog network that Dolby just dropped their prices for their rather expensive and reusable 3D glasses from $39 to $27.50 and then linked to yours truly and our upcoming 3D movie list.


How much of a splash will the Dolby price reduction have for theater owners remains to be seen, but with only one major player yet to confirm their intentions (I am not going to mention any names, but their initials are AMC) for their 3D projection technology, it seems a little late.

Both Cinemark and Regal opted for the rapidly growing Real D technology, as well as many others including NATO's Cinema Buyers Group of independant theater owners.

Full disclosure: Real D is a sponsor of MarketSaw.

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Sunday, September 14, 2008

3D Geek Alert: Future Immersive 3D In A Cocoon?

I would love to have one of these in my living room! In a nutshell, the Immersive Cocoon surrounds a human body with a carbon fiber shell - a full 360o of 3D heaven.

A former fellow of MIT's media lab, John Underkoffler designed the software which uses the motions of human body parts to manipulate images - which in turn inspired how the movie "Minority Report" used hand gestures to move screens around.

Initially these units will be available for corporations only (due to the high cost I would imagine) and ultimately would be available in public locations like airports and private use.

Reminds me of a mini-holodeck! Heck, if it is properly done you could well explore exotic locations from the comfort of home. It doesn't hurt to imagine that this will be the future of gaming, working from home and home entertainment.

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Saturday, September 13, 2008

Quick Post: "My Bloody Valentine 3-D" Trailer to Ride With Saw 5

According to Moviehole, the trailer (2D mind you) for MY BLOODY VALENTINE 3-D will be shown before SAW 5 which is due for release on October 24th. There should also be some more images released soon too.


Great news. I have been waiting for something to finally show up in trailer format! Apparently MBV3D will hold its own on 2D screens as it is a kick ass movie first and foremost. Awesome! Hey there is quite a market for Saw movies isn't there? Market. Saw. Nevermind... :-)

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Friday, September 12, 2008

Tony Stark in 3D? Jon Favreau Talking Iron Man 2 in Three Dimenions!

Awesome! Now THIS is a plan. Whether it was the first time I saw IRON MAN in the theaters or the fifth I was thinking the same thing: DAMN - this would look so cool in 3D. Well my wish may come true as Jon Favreau recently mused about the possibility with Collider. Yesterday they spoke with Jon after a press conference where he and Stan Lee (the man!) were promoting the upcoming DVD/Blu-ray:


"...it’s all about the cost, but if they can make it (3D) happen he’d like to do it. He talked about getting to see the armor in 3D and how cool it would be."

Favreau also spoke about loving THE DARK KNIGHT in IMAX and would consider shooting part of IRONMAN 2 in that format as well.

Let's make sure that you understand my exact position on Iron Man in 3D. Hell Yes.

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Thursday, September 11, 2008

AVATAR Na'vi Unveiled? How The Heck Did We Miss This One??

WHOA. Thanks to reader "Hector" who sent in this this golden nugget:

"I can see a na'vi creature on the picture of the set, is right to the thing that has L8 written on it, and is close to the curtain. It has red hair, blue skin and seems very tall, it's visible just from waist up!"

Awesome find Hector! Jeez how did we miss that? The boys on the AVATAR production crew must be getting a laugh at our expense - but now we have a little something going on! I have also tried to enhance the image somewhat below - again, if someone with a better touch than I can enhance that shot - send it over! Again, the hi rez shot can be downloaded here (click 'download' above the image).

What do you guys make of this first ever glimpse of a Na'vi? Awesome or what? Finally a glimpse!! Click images for blow ups...

Is this a mannequin or a live actor walking out to The Volume? Is it male or female? Those look like breasts to me - or is it just the 'vest' sticking out? Now imagine it with a tail from this authenticated silhouette image. And Hector is right - this Na'vi is damn tall just as was thought from the original scriptment. Using the 8 foot ladder in front of the curtain as a reference - just follow the fold line on the curtain across to the Na'vi and it has got to be 8.5 feet to 9 feet tall!

It's looking pretty damn creepy! I don't know about you, but I am getting those familiar Bill Paxton "We’re all gonna die, game over man, game over." feelings about this one!

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Tweedledee And Tweedledum Set For Tim Burton's "Alice In Wonderland"

Matt Lucas will portray Tweedledee and Tweedledum in Tim Burton's 3D adaption of ALICE IN WONDERLAND. You may remember him from SHAUN OF THE DEAD and his "Little Britain USA" is set to launch on September 28th for HBO.

For more ALICE IN WONDERLAND news from MarketSaw, check out our previous posts here.

Yep. That looks about right.

Source: Variety
Photo courtesy of PA.



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Have A Look: 1080p HD BOLT Trailer

For those who have not seen Disney's BOLT trailer, view the 1080p HD version here, or check out the embedded version below:



Mark my words, this movie will be huge (opens THIS November 21st) and could have a nice extended run in 3D theaters until mid January 2009 when MY BLOODY VALENTINE scares up an audience. Yes, yet another voice-over 3D milestone will be hit, this time with Miley's tone. Milestone. Miley's tone. Hello? Is this thing on?

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Insider: "Piranha 3-D" Production Start Delayed Until March/April 2009

STYD has an inside source that claims that Alexandre Aja's "Piranha 3-D" will be pushed back from this fall to next spring (March/April).
"There just wasn't enough time for pre-production to get it done in time," says one insider. "It's all about pre-production and trying to make it the best it can be."

So will Aja be able to make his July summer release? Doubtful. Another potential reason for the delay is the sheer number of 3D movies coming out next summer and the less than optimal number of 3D screens available to watch them on. Don't forget that the Fox tentpole Ice Age: Dawn Of The Dinosaurs" opens July 1st and Disney's "G-Force" opens July 24th! It will be hard to wrestle those screens away from those guys believe me.

I wouldn't be surprised if "Piranha 3-D" is pushed to September where there is less 3D action taking place. If it doesn't make September of November, you won't see it until late spring or summer 2010 because of a little nugget coming out called AVATAR.

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Wednesday, September 10, 2008

Quick Post: First Stereo 3D Mirror Rig In The UK On Stream

Hey guys - Jim here. Just got word from a friend of mine, Phil Streather of Principal Large Format that he and Ralston Humble owner, of Pablo Post in Pinewood Studios have acquired and set up the first stereo 3D mirror rig in the UK. It is a P+S Technik stereo 3D mirror rig, built from a design by French DOP and stereographer Alain Derobe

“Currently there are no other stereo 3D mirror rigs in the UK – ours is the first,” says Streather. “We have equipped it with a pair of Sony EX3s, which can produce full HD (suitable for 3D HDTV broadcast and 3D Digital Cinema) from the 10 bit HD SDI out, into a high end recorder – very exciting for such small and cost effective cameras. Primarily, we will produce product launches, high end corporates, 3D fe
atures and have already started building a stereo 3D archive.”

PLF/Pablo Post offers its training, consulting and 3D production/post production services out of Pinewood Studios, England.

PLF/Pablo Post training programmes are versions of the IBC Masterclass elements. Says Humble, “We are based at Pablo Post so we can plug the stereo 3D mirror rig directly into the Pablo and Christie CP 2000 and watch the images live on a 4.5 meter screen. We are able to shoot and get immediate feedback.” Streather adds, “We run our training and consultancy activities at a relatively high level, and aim at attracting top directors of photography, line producers, unit production managers – anyone who needs to know what this “dark art” of 3D is really about.”

You can contact Phil or Ralston at these coordinates:
Phil Streather +44 7771 783603 or Ralston Humble +44 7793 983305

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Tuesday, September 09, 2008

Blue Man Musical in 3D Is Coming

After hearing about Sam Raimi taking EVIL DEAD into musical movie land it can't be surprising to hear that the heavily science influenced Blue Man Group are doing the same.


Sounds like the original trio of Chris Wink, Matt Goldman and Phil Stanton will carry the movie and that shooting is slated to begin in June 2009 and a release a year later (June 2010). The aim is for an IMAX 3D release initially followed later with a wider 3D release.

Not much is known about the direction they will be taking except that it will be made specifically for 3D and be based on what they are famous for: Science and comedy.

Matt Goldman: "It's going to have a story, believe it or not. It's going to have real science content, and we're excited about being in the neuroscience space. We had a lot of ideas of things coming at you, splashing of paint, explosions of color," he added. "It's a complete mesh of everything that we love."

Looks like these musicals will be using 3D for it's gimmick value - which really isn't all that bad if you consider their original shows. It is when 3D is used for gimmicks where they are not needed that the experience erodes somewhat for me. 

The Blue Man Group have been playing in NYC for 17 years and also have shows in 3 other US cities, Japan and Germany. They will partially finance their own movie.

So all the power to them! I have yet to see their show, but now I have an even stronger reason to. 

Source: Variety

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Monday, September 08, 2008

Sam Raimi Scares Up Evil Dead: The Musicial - YES, In 3D!

Of course! Makes sense right? Especially if the concept is already proven on stage as it has been in Toronto for the past 4 years.


Why 3D? Well other than it being a kick ass way of conveying what directors want you to see, there is also a "splatter zone" for the live musical that involves the first three rows getting blasted with blood. Could it be that a gimmicky musical might use 3D to elicit some laughs? Me thinks so.

Looks like they would start shooting in the spring of 2009 if they can line up some of the original cast (errr... Bruce Campbell) and get through the licensing red tape. Might be interesting!

Personally after seeing "Sweeney Todd" and "Mamma Mia" (yeah - I like ABBA - so what?) I am all for 3D being used for this genre. Both of those movies would have been served well with a stereoscopic presentation - a little pot pie and take a chance on me and BINGO.

Does Bruce Campbell have the singing chops to pull this off? Or will he massacre it? Time will tell! :-)



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UPDATED: AVATAR Set Photo In Exclusive High Resolution

UPDATE: It seems blogger restricts the size of the image - use these Picasa links (by clicking on the thumbnail below) and then click download just above the image!


Jim here guys. I just got what is probably the only version of this image in high resolution on the Interwebs. The original low rez was here. You have GOT to check this Hi Rez out. The detail is amazing... here is what I have made out so far - but there is so much going on in this one shot! The full resolution shot is REQUIRED to see what is really going on. Comment as to what you see as well so we can flesh out what this photo really means.

1. Through the far curtained wall you can make out what seems to be an alien "tree", but it only slightly resembles what our sources had discovered outside of the LA callback location set back in April. Note that it is all stark white (Not Tony Stark Hot Rod Red!) - a placeholder for CGI for the director/actors to reference?

2. Some MDF rocks and boulders along the left side. Their massive sets used a great deal of MDF in Wellington, New Zealand.

3. The motion capture suits that MarketSaw exclusively uncovered for you here and here again back in April are pictured at work here. NOTE the location of what seems to be tails in red (on one of the horses as well as the mo-cap actor on that same horse - on his back?? This actor seems to be wearing a different suit - a different species?) and the Na'vi hair in red and blue on all the other mo-cap actors. What a cool luminescence on those mo-cap suit reference points! They are not powered either - they were glowing like that while hanging in wardrobe.

4. I can make out what SEEMS to be some sort of flying creature prop (Banshee?) in the back beside A-5 (follow the gridlines on the floor) as well as another mountable creature (A-1) to the right of it.

5. You can just about make out the image on the large monitor on the right wall - I have blown it up below (two shots - one in normal color and one in serpia) as well with comments.

6. What on earth... errr, on Pandora is that dude holding at J-4? A prop for a creature, plantlife or what?

7. Of course tons of cameras and equipment. Can you make out very small cameras along the top right framework?

Sound off! What do you make of the details in this first ever look at the AVATAR mo-cap set?

What is on the monitor? Looks like a creature in the top right corner walking from left to right - is that "hair" flowing behind the head? Whatever it is - it certainly seems alien. You can see what seems to be plantlife to the left of the image. And perhaps Pandora's landscape in the background - looks to be high mountains with sheer cliffs with very flat tops like buttes?

If any of you can manage a better enhancement from the hi rez shot let me know!

Man oh man - this movie has got me so damn pumped up and it is still 15 months away!

Comparing what we already know to be an accurate silhouette of a Na'vi from Pandora, do you think that one of these creatures is being portrayed in the performance capture set photo? My belief is yes. That silhouette by the way has been verified by another source of mine that I trust immensely. It is the real deal.

We need a trailer! Let's hope Zoe Saldana was right when she said we may have something by Christmas of this year!

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Sunday, September 07, 2008

Quick Post: Cameron And Landau Talking AVATAR

This video is from Advance 2008 (Microsoft) where James Cameron and Jon Landau are talking AVATAR - have a look!



Awesome to see these two guys talking 3D technology!

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Saturday, September 06, 2008

Exclusive: Nancy Spielberg on Firelight, Horrorween, and More!

Hi everyone, Michael here. I recently had the incredible opportunity to chat briefly with Nancy Spielberg, sister of Steven, on the set of Horrorween in Los Angeles. Nancy will be playing the wife of Dead Body Guy Chuck Lamb in the the 3-D Horror/Comedy, which promises to revitalize true independent, low-budget guerilla filmmaking. Nancy spoke about Horrorween as well as her experience making Steven's first feature-length film, Firelight.

MarketSaw: What was it like making Firelight with Steven as a kid?

Picture 1: A scene from Firelight

NS: Firelight was my brother's first big film that won him his first award, I think, as a teenage filmmaker. I was about 7 or 8 at the time. We grew up in Arizona--it was about 110 degrees, there was nothing to do except go to the library and take out books, and we didn't really want to do that. So my brother would make films and he would get all of his high school buddies, and I don't know how my mother allowed it, but she allowed him to turn our house totally upside down into a set. Not only that, but he was too young to drive, so she had to be the driver in certain scenes. So that's what we did one summer. My sister and I did special effects, and my other sister was his script girl and had to get punched in the arm all the time. I was an actor in the film, and my sister was also an alien. So we did everything we had to do. And it was a cool experience. It was a lot of hard work, but the fun part was--way back then being directed by Steven Spielberg, you know, was a pain in the ass, because I had to die, and I was a little girl crawling in the grass and there was this throbbing light force, which was this alien force that was coming from another planet, and he said, "look up and reach for it." The sun's right there, and it's Arizona, it's hundreds of degrees, and I'm squinting, and he says "stop squinting!"(laughs)

MarketSaw: So you were living in Arizona at the time?

NS: Yeah, we grew up in Arizona. I was about 6 months old, my brother was about 10, and we spent most of our formative years there growing up in the desert. There was nothing there...It was early early, with Indian reservations, and that was it. No air conditioners!

MarketSaw: It sounds like you had a great backdrop for the film...

NS: It was great! He did a lot of war films, a lot of Cowboy and Indian things in the desert, and Firelight we did all over the place.

Picture 2: Nancy Spielberg (left) & Raquel Brussolo on the set of Horrorween

MarketSaw: Was your character abducted?

NS: I was actually disintegrated and moved to another planet. There were blue and red firelights. One color disintegrated living objects, the other inanimate objects. The aliens from another planet literally took us, and put us on a different planet. They took over our brains, almost like Invasion of the Body Snatchers. So, yeah, I just had to crouch, crawl in the grass, and leap towards this pulsating light because I was a curious little child. I was squinting, and my brother kept saying, "stop squinting!", "open your eyes!" I was going blind because the sun was right in my eyes. So you couldn't say no to me. So he got his shot.

MarketSaw: Did you go to California when your brother shopped the film? The story I heard was that he gave a reel or two of the film to a producer as a sample, and that this producer closed down shop and disappeared with the reel.

NS: That's a good question, I don't even know for sure. I think one reel is lost and Steve has the rest. I'm not sure who has the missing reel.

MarketSaw: Is the film commercially available?

NS: No, but it should be! Maybe one day. I know they've shown little clips of it, in "this is his life" type documentaries...but it's never been available.

MarketSaw: How did you first hear about Horrorween? How did you get connected to it?

NS: I'm involved in a charity called "Children of Chernobyl," and one of the women that's involved with it--Joycelyn Engle, a producer--is friends with [Horrorween producer] Ed Meyer. Ed had donated a few walk-on roles on Horrorween for our big celebrity auction that we sold for big money for charity. Also, both of my girls love to act, and we thought being in Horrorween would be a great family experience. They are multi-talented in many ways, with very strong personalities. My younger one directs films, and I would really love her to do that because you have such power behind the camera. And that is how my brother got started, really. My brother was a misfit as a kid, and as a boyscout he couldn't find all the medals and badges he needed, because he couldn't physically do pushups, pull-ups, etc. So he suggested to his troop leaders, "Can I make a film, and get my badge like that?" And he did, and suddenly all the boyscouts wanted to be his friend, all these guys who thought he was a nerd. So it started like that.

Picture 3 (left to right): Director Joe Estevez, actors Devon Greenbaum, Melissa Katz, Jessica Katz, Nancy Spielberg, and Raquel Brussolo discuss a shot

MarketSaw: Have you done any acting between Firelight and Horrorween?

NS: We were extras in some of Steven's films, and other little things like that. I've done production work. I prefer that to acting. Actually, [Nancy's daughter] Melissa made a film called "Montezuma's Revenge" that I was in. That was shot in Puerta Vallarta and in LA. A multi-location, high-budget film with a lot of Kung-Fu fighting. It was very Charlie's Angels! Steven saw that and said it was very smart, sassy filmmaking. He thought Mellisa made great actors out of her parents!

MarketSaw: Have you heard anything about Steven's next film, the 3-D Tintin?

NS: Right now he's in the Hamptons, still hanging out, having some summer time, reading some scripts. I think they're shooting in September. I'm not too sure though, because when we get together, the first conversation is "what are my kids doing?, "what are your kids doing?" Then we talk about the parents...a lot of times we don't talk business. I was actually disappointed that he is not doing Chicago 7 because Sacha Baron Cohen is in it, and I love him.

MarketSaw: Can you tell me more about your charity work?

NS: We do a lot of charity work. One of the main ones is the Chabad's Children of Chernobyl (CCOC), which helps kids from the former Soviet Union who are basically dying, and very ill from radiation contamination. We do a big celebrity auction, meaning it's a big festive event with a celebrity presence with great auction items such as walk-on roles in films, days on the set, or other cool things like cars or art. It's a big black tie event..we sell out, it costs a lot of money. Our next big celebrity auction for CCOC is in New York, on November 24. The event itself is called Children at Heart. CCOC is the only group that permanently evacuates kids and provides them with medical help, housing, education psychological counseling, summer camp--everything they need to live their lives and live a happy life. We also do a couple of other children's charities. Most of our charities are kid oriented. And then we do all kinds of little things, such as history documentaries for public television...but I'm a mama first!



Ed Meyer and Joe Estevez are making Horrorween in the style that Steven and Nancy Spielberg started making films--very guerilla, simplistic, and "real" filmmaking. It's great that this style of filmmaking is being preserved in a world where every major film studio is owned by a vertically integrated mega-corporation.

Thanks so much to Nancy Spielberg, Ed Meyer, and Joe Estevez for arranging this interview!

Find out more about Chabab's Children of Chernobyl at their official website.

Read more about Horrorween at its IMDB page as well as Horrorween.com

Set photos by Hans Nilsson

Horrorween is scheduled for release in 3-D on October 30, 2009.

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Friday, September 05, 2008

Avatar Is A $300 Million Movie? Fox To Delay It Again?

Jim here - Last December I said that with the additional post production time that was tacked on to AVATAR (moving it from May to December 2009), the movie's budget HAD to have increased. At that time I predicted $225 million at LEAST.

Well Variety is with me on this one and has gone so far as to say $250-300 million for Avatar. They have also echoed what we already knew - AVATAR is a two and a half hour movie.

It was nice to see Rob Legato mentioned again in the Variety piece - he deserves a lot of credit for the real-time system that Cameron uses. Rob is quoted in the piece: "The photo-real digital film is 20% live-action with humans shot on location and 80% live-action mixed with CG elements. It's a CG film with live-action in it". This seems to up the CG ante. Originally, Cameron had been saying that the CG percentage will run about 60%. Or maybe something got lost in the translation. Either way, December 2009 cannot come soon enough.

Will AVATAR be pushed back yet again into 2010? From the Variety post: "...but several senior execs at rival studios predict that Cameron will persuade Fox to push the movie back, because the prospect of releasing a $300 million movie on 1,500 screens worldwide is too nerve-wracking." That statement is assuming that there will only be 1500 3D screens in North America by December 2009 - no way. There will be much more than that, more likely in the ballpark of 3000 to 4000.

In the end, Fox is gambling on Cameron and to me that seems like a pretty safe bet. And no, I don't think AVATAR will be delayed again. If I get word from my sources I will update ASAP as always...

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Star Wars Films In 3D: Update From George Lucas

Jim here. For those that missed it - George Lucas gave an update on Star Wars during his interview with AP a little while back and he mentioned the following about the conversion of his six Star Wars movies into stereoscopic 3D:

"We're trying to do that," (re-releasing the six "Star Wars" films using new 3-D technology) Lucas said. "We worked on some, with a company that was developing the technology a few years ago to convert films into 3-D, we worked with them. But the system works great. It's just not very practical. So what we've been working on since then is to develop a sort of practical way to do it. And we will get there. It's just a technological challenge."

Looks like Lucasfilm will have a 2D to 3D conversion technology soon -or- they are working with a 3rd party 2D-3D company to augment the offering. I suspect he is looking for a little something extra - perhaps introducing new elements into the movies that were not there before as well as the 3D conversions.


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Thursday, September 04, 2008

James Cameron's AVATAR: Motion Capture Set Photo - Complete With... Horses?

UPDATE September 8th: Check out this post for the HI REZ photo and zooms!


Guys - Jim here. Finally something on Avatar's production in image format!
FIRST LOOK photo of the motion capture set that was used for shooting James Cameron's AVATAR is brought to us by the guys over at Post Magazine. They give us a pretty darn accurate summary of how the technology is used - stressing that the markers that are in use on the actors and horses are merely for reference as the software does not rely on them to create the real time images. Cameron can then view these images while shooting the scenes - then take his time manipulating the angles, virtual lenses, zooms, lighting, etc as much as he wants - AFTER the actors have gone. That's right, he can virtually "reshoot" scenes in post. Amazing isn't it?

The motion capture location is Giant Studios.

The horses are interesting aren't they? The horses must represent alien beasts of burden and the mo-cap software will do the rest - what do you think? 

MAN I wish this photo were larger!

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Wednesday, September 03, 2008

James Cameron Plans A Vitual 3D World - "Places In Time: Titanic"

Yep - you read that right! James Cameron is revisiting his record breaking movie of all movies and introducing us to a virtual 3D world based on Titanic. The world will be called "Place In Time: Titanic" and you can explore - through an avatar of course - details of the ship and I am assuming an immersion into what it would be like to live during those times.

You see Cameron is on the board of directors for Multiverse (an open source engine for MMORPGs - or Massive Multiplayer Online Role Playing Games) and obviously is very aware of the benefits and opportunity that online 3D worlds and gaming offer. But I am betting that Cameron has much more up his sleeve. I see him working and INTEGRATING open source gaming work into his movies and vice versa. Backgrounds, objects - who knows, even characters from these online worlds could make their way into his movies. Imagine a player made hero from a Manga MMORPG world making it into a starring role as a CGI creation in Battle Angel? Now THATS entertainment. My opinion of course.

Don't forget the hype behind Avatar: The Game with it being playable in 3D! Ubisoft is launching this game next summer and I can't wait to get my hands on a copy. It is interesting that this game will be released BEFORE the movie comes out - will it betray storylines or designs? Hmmm.

I will say this at a minimum - James Cameron has got one helluva sense of COOL.

Source: C|Net

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Some Fresh 3D Facts & Figures - AND - Our 500th Post!

This is MarketSaw's 500th post by the way! :-)


Here are some fresh 3D facts from Screen Digest (via Variety):

- 1,500 3-D screens worldwide now on stream.
-
7,200 digital screens now on stream worldwide (up from 6,400 in December)
-
North America still has the most 3-D screens, but share has declined to ~68% from ~75% last year
-
By the end of 2011, ~9,000 digital screens are expected worldwide, of those ~6,000 will be in the U.S.
-
Regarding Europe: The U.K. has ~300 digital screens, France ~200. The Italian market is fifth in Europe with ~50 screens.

Note that a digital screen does not mean it is 3D. A further conversion after digital to 3D is required from one of the 3D projection vendors (For example Real D, Dolby and IMAX). The trick is to look for 3D screen installations. I have a list of Real D locations worldwide right here.

We are on our way folks!! Gotta love it. 3D for the masses!


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Roger Ebert Responds To My Comment On 3D

Jim here. Well I didn't think he would respond to my comment as better people have commented earlier on the same post (Phil McNally of Dreamworks Animation for example), but Mr. Ebert did respond. Heck I didn't think he would approve the whole comment to begin with, but he did. I respect the man a great deal for his integrity, I will give him that.

I don't believe I was too hard on him as clearly he is way off base with his opinion on 3D. In fact, at times it seemed like he had some sort of personal vendetta against anything 3D, like some sort of anti-stereoscopic Charles Bronson.

Instead of being a stereoscopic advocate, he is now being stereotyped as being obsolete. It is a shame really. I will say this again, I am a fan of Roger Ebert. I will drop you a line after AVATAR and see if you have changed your mind!

Here is my response to his post as well as his followup:

Jim Dorey of MarketSaw.com on September 2, 2008 2:43 PM

Dear Mr. Ebert,

I have been holding off on posting on your blog as I really didn't see the point in attempting to set you straight as you clearly are very involved with the industry for a very long time and certainly entitled to your learned opinion.

However, I now find myself needing to reply to your post as there are many readers of my 3D focused website that are either confused by what you have said - or they want my opinion of your comments.

So, at the behest of my readers, here is my retort.

Your opinion is basking in the glow of nostalgia Mr. Ebert. Yes I have a vested interest in 3D, but I can base my opinions on fact and not fiction.

You stated: "There seems to be a belief that 3-D films are not getting their money's worth unless they hurtle objects or body parts at the audience. Every time that happens, it creates a fatal break in the illusion of the film. The idea of a movie, even an animated one, is to convince us, halfway at least, that that we're seeing on the screen is sort of really happening. Images leaping off the screen destroy that illusion."

NOT if used correctly and for that purpose! JOURNEY TO THE CENTER OF THE EARTH is a family thrill ride and nothing more - it was MADE to have things coming at you - including the gravity influenced saliva of Brendan Fraser. James Cameron's AVATAR will be using 3D correctly and actually bringing the audience INTO the movie. Do not lump all 3D films into the category Mr. Ebert - you are sadly mistaken.

You stated: "There is a mistaken belief that 3-D is "realistic." Not at all. In real life we perceive in three dimensions, yes, but we do not perceive parts of our vision dislodging themselves from the rest and leaping at us. Nor do such things, such as arrows, cannonballs or fists, move so slowly that we can perceive them actually in motion. If a cannonball approached that slowly, it would be rolling on the ground."

I find this paragraph to be far beneath you. In real life we do see in 3D OBVIOUSLY because we have 2 eyes. And yes we DO see things leaping at us: How on earth did you play catch with a baseball? It is called depth perception or Stereopsis (http://en.wikipedia.org/wiki/Stereopsis) - it is that little thing that pilots must have in order to be licensed. And in a well made movie you will not have objects slowing down to augment a 3D effect unless it was intended to be part of the movie (like for example the bullet time effect in THE MATRIX). 3D is not realistic? This is an ignorant statement - we are obviously seeing in three dimensions as we have two eyes. It is as realistic as when I shut off my alarm clock in the morning without having to slap around my nightstand trying to find it in space.

You followed that nugget with "But what about rapid movement toward the viewer? Yes, we see a car aiming for us. But it advances by growing larger against its background, not by detaching from it. Nor did we evolve to stand still and regard its advance. To survive, we learned instinctively to turn around, leap aside, run away. We didn't just stand there evolving the ability to enjoy a 3-D movie."

Huh? I mean... WHAT? Yes, of course objects get larger and then when it gets close enough we detect depth. Why are you constantly referencing fast moving cars and cannonballs? Think about what really can be captured in a movie like catching a baseball as a kid from your father for example. I really dislike arguments from people that insist on either black or white. There is plenty of gray area in life! The baseball leaves your dad's hand and starts to get larger - you see the movement and the growth in size means it is coming towards you. Great, you position yourself. It is not until the ball gets close enough that your two eyes register two different images of the ball (depends on the distance of your eyes from each other). Your brain is then able to use your god given depth perception from TWO eyes to very accurately pinpoint where to catch the ball. It takes practice too. Not practice watching a ball get larger. Come on. HAND-EYE COORDINATION that is trained through depth perception. Honestly, are we back in school here?

You stated: "In my review of the 3-D "Journey to the Center of the Earth," I wrote that I wished I had seen it in 2-D: "Since there's that part of me with a certain weakness for movies like this, it's possible I would have liked it more. It would have looked brighter and clearer, and the photography wouldn't have been cluttered up with all the leaping and gnashing of teeth." "Journey" will be released on 2-D on DVD, and I am actually planning to watch it that way, to see the movie inside the distracting technique. I expect to feel considerably more affection for it."

That T-Rex sequence was one of the most entertaining and spell-binding bits of cinema I have seen in a long time. My opinion of course. So if you rather enjoy watching a T-Rex in 2D I would suggest Jurassic Park more so than JOURNEY. I have said it before, JOURNEY was meant to be a 3D thrill ride, nothing more. I won't waste your time trying desperately to dissect the "movie inside", whatever the heck that means. There is nothing else. It is a 3D family thrill ride! I can't believe I am saying this to the preeminent movie critic of our time, but you DO PREPARE yourself before a movie right? I mean, you don't walk into a horror movie expecting anything else but right? More than anything else I have commented on here - that is what I am most curious about from you Mr. Ebert.

You stated: "Ask yourself this question: Have you ever watched a 2-D movie and wished it were in 3-D? Remember that boulder rolling behind Indiana Jones in "Raiders of the Lost Ark?" Better in 3-D? No, it would have been worse. Would have been a tragedy. The 3-D process is like a zombie, a vampire, or a 17-year cicada: seemingly dead, but crawling out alive after a lapse of years. We need a wooden stake."

Absolutely 100% yes - and in fact RAIDERS would have been better yes. Especially the boulder scene. You have an uncanny knack for picking the exact right cinematic sequences that SHOULD be in 3D! And you comparison of 3D to the undead creatures of lore is unremarkable. A childish attempt to wrap up your butchery with something akin to a grin. Sorry. Didn't work. Modern 3D is a completely different beast compared to 20th century 3D and YOU KNOW IT. It amazes me that an educated man in your position would froth forth such bile.

Here is MY OPINION Mr. Ebert. It is you that is obsolete. Ewww, I can hear the gasps of the readers now! Jim Dorey dares to insult Roger Ebert! Whatever. I think you have had your day and your relevance is slowly eroding. I appreciate all you have done to date, really I have and I have watched many episodes of your work.

Yes, maybe I am miffed at having to post on your site. But really Mr. Ebert, open your EYES. Both of them. THE WORLD IS NO LONGER FLAT my good man and your opinion is growing obsolete. It is time to listen to the Galileo's of the world. Like Jim Cameron or Jeff Katzenberg. You said it yourself - Cameron wouldn't be trying to make AVATAR if he didn't think he could do it. My money is on Cameron, not you Mr. Ebert.

For your readers information, I am the creator and editor of www.MarketSaw.com which is dedicated to 3D movies and technology.

-Jim Dorey

Ebert: Thanks! I would like to believe I have an open mind, as I did when praising "Polar Express" and "Beowulf." I can very much see the effectiveness of using 3-D to provide depth instead attacking the foreground, and I am anticipating "Avatar" as much as any movie coming out--except for a few, of course.

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Tuesday, September 02, 2008

James Cameron: "Titanic" a "Picnic" Compared to "Avatar"!

Michael here.  James Cameron is set to be inducted this Saturday into the Toronto-based Walk of Fame by Avatar star Sigourney Weaver.


Speaking from Los Angeles, Cameron told The Canadian Press that Avatar is "simultaneously the most vexing and the most rewarding type of production that I've done yet," saying that the complexity of the project makes Titanic "look like a picnic."

"It's this form of pure creation where ... if you want to move a tree or a mountain or the sky or change the time of day, you have complete control over the elements and the production design," Cameron said.

It's always great to read Avatar updates from Cameron. The incredible degree of creative freedom he has on this project--and the ability to keep so many aspects of a shot in flux until the last minute--bodes very well for those of us who can't wait to inhabit a fully realized alternate world on December 18, 2009.

Check out The Canadian Press article for more.

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NATO's Cinema Buying Group Secures Massive Deal with Real D For 3D Screens

This is simply AWESOME news for the 3D movie industry! Hats off to all that negotiated this tremendous deal and lets get to work!! :-) Here is the release...

Los Angeles (September 2, 2008) – Cinema Buying Group (CBG), a buying program for independent theaters administered by the National Association of Theatre Owners (NATO), today announced an agreement with RealD, the world’s largest digital 3D experience provider. The agreement brings next-generation 3D capability to CBG’s independent cinemas, currently totaling over 8,000 screens in the United States and Canada.

With CBG’s earlier announcement of Access Integrated Technologies, Inc. as its selected digital integrator, the essential ingredients for taking North American independent cinema operators into the digital era, including digital 3D capability, are now in place.

The new generation of digital 3D exemplified by RealD has been hailed as the most vital and exciting development in cinema since the advent of color film.

Wayne Anderson, CBG’s managing director, said, “CBG is committed to bringing the best 3D experience possible to our members. We are very pleased that we can offer a simple, affordable, and superior 3D experience to all of our cinema guests. As the penetration of digital screens grows, we anticipate RealD installations to top 1,000 among CBG members.

Joe Peixoto, President, Worldwide Cinema, RealD, said, “We are very proud to add Cinema Buying Group to our family of exhibition partners. RealD has allowed both large and small exhibitors to take full advantage of next-generation 3D technology. The addition of CBG is further validation that 3D is here to stay. With over 30 3D titles already announced in the next three years, exhibitors and audiences can truly believe in the future of cinema.”

Kendrick Macdowell, NATO’s vice president and counsel to CBG, said, “CBG’s mission is to ensure a thriving community of independent exhibitors in the digital age. The RealD deal takes us a critical step forward in that mission. 3D capability, however, requires a digital projector and server. So it’s now incumbent on all the industry stakeholders, including studios, to get agreements in place that ensure access to affordable digital equipment for independent exhibitors.”

The Cinema Buying Group, a NATO-administered program for independent theater operators, currently represents 643 members with 8,125 screens in the United States and Canada.

RealD is the global leader in 3D, bringing the most advanced and enjoyable digital 3D experience to cinemas worldwide. RealD’s next-generation technology, deployed across the world’s largest 3D platform in 27 countries with more than 1,400 installations worldwide, provides a stunningly realistic viewing experience beyond the usual concepts of 3D cinema. The impact of 3D upon today’s moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, visit www.reald.com.

Real D is a sponsor of MarketSaw.com


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Quick Post: Thomas Jane's "The Dark Country" Set For Mid 2009

Jim here. Variety reports that Sony will release THE DARK COUNTRY in mid 2009. The thriller is shot in stereoscopic 3D and Film Noir style and was directed and starred in by Thomas Jane.

For an in-depth exclusive interview with TJ and updates on his other projects like KILLSHOT, check out my exclusive interview with him here.

I still think he is the best choice for Jonah Hex.

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Dreamworks Animation's "How To Train Your Dragon": Potential Animation Style And Character Attire

** SAME DAY UPDATE: The blogger contacted me right away and asked to remove the images and I am complying 'cause I love Dreamworks Animation that much! Sorry if you missed it! I recommend subscribing to ensure you get the posts ASAP...

Jim here. Just came across some images from a blogger (name withheld - don't want to get her in any trouble - tho I don't think this would count) who is working on "How To Train Your Dragon" (HTTYD), a 3D animation from Dreamworks Animation. She is quite talented it seems.

In fact, she took the time to draw and color a couple of her co-workers in what seems to be HTTYD attire (hint - very viking!) - I have seen other concept images of work in progress (here and here) on this particular 3D animation and let me say that it looks awesome. I think it is safe to say that we are getting a taste of what the characters will be wearing and perhaps animation style from these images.

MarketSaw's Project Status:
Release Date - March 26th, 2010
Voices - Gerard Butler, America Ferrera, Jonah Hill, Jay Baruchel and Christopher Mintz-Plasse
Director - Peter Hastings
Producer - Bonnie Arnold
Story - Based on the book by Cressida Cowell
Storyline - "Comic adventure is set in a mythical world and centers on a scrawny teenage Viking who must capture and subdue a wild dragon"

Oh and I guess DWA is not going for complete authenticity here as Vikings did NOT wear horned helmets - at best it would give their enemies a suitable grip while slitting throats! Not a good thing during those times I am sure... But, the imagery is awesome of course!


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